Modern Warfare 2 publisher reveals plans for $1 million Call of Duty Endowment to help unemployed military veterans find work.
The game industry is keyed into Activision Blizzard this week, as the publisher gears up to launch Call of Duty: Modern Warfare 2. Already the most preordered game in both Activision's and GameStop's history, the publisher has with no uncertain swagger said that it wouldn't be at all surprised if the military shooter achieves the highest-grossing launch of any entertainment product in history.
With the mountain of money the game is on track to generate, Activision announced today that a portion of the proceeds from Modern Warfare 2's launch will go to an altruistic end. The Washington Post reports that the publisher has established the Call of Duty Endowment, a $1 million grant to establish a foundation for helping military veterans find work.
As noted by the Post, a 2008 Department of Veterans Affairs employment survey found that 18 percent of military veterans who left the armed services in the past one to three years are currently out of work. A Bureau of Labor Statistics study found that 11.6 percent of people who departed the military since 2001 are unemployed.
"The joblessness rate that [veterans] should have should be far less than the national average, not more," said Activision CEO Bobby Kotick. "How do you expect people to actually join the military if when they leave the military they can't integrate back into the free market they're supposed to be protecting? These are super-capable people. To the extent that you can put them on track to develop more skills, the development potential that we've identified is extraordinary."
Activision said that its first donation will be to the tune of $125,000, to be delivered to the Paralyzed Veterans of America foundation to help establish a vocational rehabilitation center.
@Tubesock1 No, I compared Activision's *treatment* of veterans to treating them like beggars. Big difference.
@athenian29 First, no offense, but the fact that you're not out of HS yet explains a lot. I majored in Economics and achieved a Certificate in Business at the University of Wisconsin, which included coursework in both Finance and Accounting, and have been working in the real world since. That said, do you even honestly have any idea what you're saying when you talk about "huge amounts of capital"? What is your definition there? "Capital" is irrelevant. Profits are profits, simple as that. And they turned a small (based on size of their ops) $15 million last quarter, and $1 million is going to this fund. Also, I know you "don't have that kind of money." That wasn't my question, bud! Gotta pay attention! What I asked was do you give 7.5% of whatever money you have left over each month from initial expenses--like food, rent (which you don't even pay yet), etc.--to charity? Whether that's a million dollars or $5? OR do you put that towards videogames and the like? Again, 7.5% of your monthly PROFIT--so it doesn't matter how little that is because you do whatever you want with it. And I guarantee you don't, yet still criticize Activision for it. I could go on about the wild swings in business, too--look at EA's recent woes and the uncertainty of Act/Blizz's biggest cash cow (WoW) in China--but this is already too big of a message. Mainly: Take your own advice and learn about business before saying things that not only have no basis but also don't make any sense.
I want to be sarcastic about the amount and how it's like a drop in a pool of profits, but at least it's something. I haven't heard any of the other publishers doing good works.
@ all the people saying this is nothing and just a PR stunt ummm... How much does square enix give to charity when they release a Final Fantasy game and make millions and millions of dollars. How much does EA donate when they make money off of Madden, The Sims, Dragon Age, etc... NONE. Even if it is less than 1% of the total profits, that is still infinitely times as much as other companies give in the same situation. Take your activision hate elsewhere, a good deed is a good deed, even if you don't like the entity that does it.
Those insulting Activision by saying this is a PR scam must have missed the recent news. Modern Warfare 2 is set to be one of the biggest selling games of all time. I'm pretty sure they don't need any schemes to boost sales. Maybe, just maybe, they realized they were about to make a crap load of money and thought it would be best to give something back to the people that inspired their game.
Well I wasn't going to buy the game before but I will now. Okay, okay, maybe I was going to buy it anyway but now I will for sure. Well, so I was going to buy it for sure, but now I'll still buy it for sure.
Wow, 1 million? Don't strain yourself there too much. You had what, 156 in profits? Less than a percent to charity. Hope you pull a muscle patting yourself on the back Kotick.
PR or not PR, a good deed is still good even if done by a devil (not that Activision is evil or anything :-) ). It would be nice to see more of such contributions from game industry in the future.
so activision does still have some part of there soul. great to see some money from what ammounts to an exelent game and a huge title go to a great cause
With all the money they are going to make off of COD:MW2 (except from us PC gamers that is) they need a tax write off... At least they are using a very very good cause.
I think this sounds like a great idea. Any time a company freely gives some of its profits to veterans benefit programs is a welcomed move.
wow. activision is actually doing something good. nice to know they are going to help the main cast of most of their games(soldiers). so i cant knock them for that. just keep making donations kotick
In Britain last year we raised £30 million for our war vets. That combined with the profits Activision will get from MW2 - $1 million seems very little from a big corporation. However all goes to a great cause. Hoorah.
woah woah woah! did kotick actually say and do something "nice"? i think he must have spoken with god a few days ago. next thing you know he'll release DLC for free (or not)
Sadam Hussein made a hospital for his people while he was dictator. That dosn't stop him from being a very bad man. lol.
wel at least theyre doing one thing nice for people, it really makes there evil image theyve had lately seem a bit less pronounced, plus its going to a good cause.
Yeah it's a PR move but let's be honest no amount of bad press could Hurt this game so they didn't have to do anything but they did. I wonder if they will do the same for the next wow exp to help recovering addicts
good move... but i have just one doubt .. would they do this if the game would not had bad news in the media?
Complete and total PR move, and anybody who thinks otherwise doesn't know anything about Big Brother Activision. Even though I support the troops (my best friend is in Iraq right now), I don't support blatant PR moves. Bobby Ko-dick needs to shut up and start treating gaming like the art form that it is.
@buffdaddy69 you said "Thats because Finland SUCKS and they don't pose any kind of THREAT to any country out there", seriously you are not even worthy of an argument.
Even though I am still entirely pissed about the lack of dedicated servers for PC (this being the first Call of Duty for the PC since the first one I wont be buying) That being said I always gotta give props to anyone who gives money to veterans one way or another... even if its completely for press.
I am still in, and I do commend Activision for this. Thanks, and my brothers and sisters thank you too. Can't wait for the game!
The military industry is something that gets too much flak for being "violent and destructive" by either the press (who always seem to paint everything in a scandalous light) or the general public who themselves have never or will ever experience the true horror of combat out on the front lines. Not enough consideration is given to those who have served, currently served and will serve in the armed forces of any nation in this small world. I feel an immense amount of pride for anybody, and I do mean every single individual who helps those who cannot defend themselves in times of war....and of peacetime itself. Because we owe them our lives.
nice gesture, but they're getting plenty of positive publicity for it which would cost them waaaaay more than $1mil usually.
Activision.... Are you feeling alright....? Did something hit you on the head....? :o It's not like Activison is generous often.... I never thought i would say this... Thank you, Activison.
while I admire an effort like that, its quite apparent thats its a marketing policy. no one does things for free, especially not a business, they want to look good in the eyes of the gaming (and non gaming) public.
activision just wanted the war veteran to get a job so they can buy activision's game. it's their conspiracy in order to sell their game to not only hardcore gamer and casual gamer, but to ex-military personnel all over america
Bet this proves to be good for business... One mil. is NOTHING though. They expect to make at least 300 million on launch day. I don't really care though, honestly. Im glad it's being done, as it will really help a handful of guys get back on track. Still though, don't let Activision fool you into thinking this is anything other than a marketing strategy.
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