After burying Guitar Hero and DJ Hero, publisher said to be trying its hand at motion-controlled music genre.
Source: Consumer gaming blog Kotaku.
What we heard: Not a month after pulling the plug on future installments in the Guitar Hero and DJ Hero franchises, it appears as if Activision may not be entirely done with the rhythm game genre.
Kotaku reports today that Activision has begun work on a new property called Dance Hero. According to the website's source, the game will capitalize on the burgeoning motion-controlled dance genre, which has seen recent hits such as Harmonix's Dance Central, Ubisoft's Just Dance, and Majesco's Zumba Fitness.
The publisher has apparently already begun licensing music for use in the game. Songs named by Kotaku's source include Jay Sean's "2012," The Prodigy's "Out of Space," Timbaland's "The Way I Are," and Afrojack's "Take Over Control."
The dance genre has been on Activision's radar since 2008, when it filed a trademark application for "Dance Hero" with the US Patent and Trademark Office. The filing came as part of Activision's massive, and ultimately self-destructive, expansion of the Guitar Hero brand, which saw the flagship franchise augmented by band-themed installments from the likes of Aerosmith and Metallica, as well as age-targeted versions, such as Band Hero.
The official story: Activision had not responded to a request for comment as of press time.
Bogus or Not Bogus?: Looking not bogus. If there's one thing Activision knows, it's how to cash in on a trend while it's hot--and the dance genre is certainly that. In November, Dance Central and Just Dance 2 were tagged as the sole bright spots in the all-but-comatose rhythm game genre, thanks to their use of new motion-detected control schemes. More recently, in January, Majesco scored a surprise NPD hit with Zumba Fitness, which was the fifth best-selling game during the month.
And here I thought they would start making original games after shuttering the long winded GH series...
@GamerLegend10 Well, I shall explain what's going through Activi$ion's head when they make this game: "QUICK! Copy what the other guys are doing and rape it for all its MONEY!!!"
Lets not forget guys, To purchase an Activision product is 'Your Choice', they are not forcing us to buy anything, and whilst i to cant stand the attitude of companies such as these, i actually 'Choose' not to purchase their products, however unfortunately there are obviously MILLIONS of people who do. I just think its a real shame that the best dance rhythm game ever made falls into the Activision cloning facility, and whilst i own and really enjoy DC, i certainly wont be purchasing any future regurgitations of it.
@zaiwen Actually, I think a better name change for Activision would be exploitationvision. Or how about the simple, give-us-your-f***ing-money.....vision.
cash-in hero is more like it... Why not name it milk hero instead... Better yet, activision should be named herovision or activheroes Due to these lameazz hero games
I think every copy of this game should have a slip inside the case that says: You're a dumbass. Thanks for your money, sucker! Love, Activision
Why am i not surprised. Lucky for me i bought out of activisions crap ages ago, I refuse to give any money to a company who has no interests in the gamers who pay there wages. I HOPE OTHERS SEE THE LIGHT SOON AND FOLLOW SUIT.
@thenephariouson, yeah man i agree with you, it was just a way of speaking, i bought black ops, this year, i regret it, not because it was the worst game ever, i bought worst games before(Saints row 2, SVR 2008...), but because i contributed to the series decline.... Black Ops is a good game, i rated it as 8.5\10 (i think) and while it is not a bad game it is surely and indication of the series decline.
What unoriginal ***** somewhat fair milking Guitar Hero as Harmonix started it for you (till they moved on to Rock Band) But that really takes the biscuit there.
"Ug grunt ug... Activision see people make money on dance game.....ug ug grunt.... Activision go get money..... grunt ug.... others must not have Activisions money.....ug all money Activisions....grunt.
why would they get rid of Guitar hero, to bring in this??? seems like a very stupid idea to me. a lot more people are interested in music than dancing. i dont own any GH games, but i see the point of them, i see why they are fun...but a dance version...no, just pointless
This could be a good thing, instead of milking COD to death at least there will be something to distract them.
You got rid of guitar hero for this? You got rid of rock for dance?? You got rid of Metallica for Jay Sean??! WHO THE **** IS JAY SEAN???!!!
So they're going to compete with the most successful dancing game by offering the same exact type of music? Wouldn't it be a better idea to try to offer at least something slightly different?
That's fine with me if Activision wants to make a dance game, as long as people make more games for me to use my Move. Such a good piece of hardware, but it's not gonna sell well unless they get more games!!
Activison.....really???? Well there goes another genre down the tubes. Guess originality doesn't add to the bottom line. David Crane you are truly missed....
Ew. Harmonix is such higher quality in anything with rhythm games, so why would this be different? It'll (probably) just be a sub-par competitor that people buy because they see "dance" and then a "hero" on the box.
ACTIVISION is the Blood Diamond of the gaming indusrty. I no longer buy any Activision games and will not, I suggest you do the same.
I think I'll stick with Dance Central. And while they're at it, why don't they make a Jukebox Hero? Oh... wait... nevermind. :P
Activision's sole interest is simple. Keep our shareholders happy. There seems to be very little room for creativity there. Couldn't imagine working in that environment as a developer.
Dance Hero aka. Bland Repetitive Action Gimmick Hero 12. Is a long line in the reasons why noone buys Guitar Hero anymore. If there was one way to get the hero series back into the publics eye this isn't it.
dear god. dear dear god why. its like waking up from a nightmare, to lie in a perfect world only to realize you are living in a nightmare again. dear god. why is it the good companies die but the bad ones keep on going? ACTIVISION GO AWAY! PLEASE!
This is going to be utter balls.. but it will sell. That's the most annoying thing. Dance Hero my arse.
If they had spent time improving True Crime : Hong Kong rather than thinking some crappy ideas.....that game wouldn't have died! :(
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