Ubisoft: Core gamers 'starving' for next-gen
Assassin's Creed publisher says core audience chomping at the bit for new platforms; Ubisoft market share rises to 11.2 percent.
The wait for next-generation consoles will soon be over, and according to Ubisoft, gamers will be eager to adopt the new platforms. As part of its latest earnings report, Ubisoft said the eight-year wait for new consoles has left gamers "starving" for next-gen platforms.
The company also detailed the various long-term opportunities it sees in next-gen platforms. Ubisoft said the social nature of these platforms will make players even more connected, which in turn will yield greater average revenue per user.
Overall, Ubisoft said it believes the arrival of next-gen platforms will lead to record sales for the industry. Outside of the Wii U, the only announced next-generation platform thus far is Sony's PlayStation 4. This is likely to change in five days, when Microsoft lifts the veil on its long-rumored next Xbox.
Ubisoft CEO Yves Guillemot said in prepared remarks that gamers today want to express themselves without limitation, noting that new platforms for Sony and Microsoft will key in on this to their benefit.
"We live in a world of self-expression. Everywhere, everyone is creative and wants to add value," Guillemot said. "Customization, or curating, is a huge growth area across all services and that holds true for games. People want to play in their own way, they want to define their own experience and they want to share the way they're playing."
Ubisoft also revealed new market share figures for the industry's leading publishers. Citing NPD, GFK, Chart-Track, and Nielsen data, the company said it was the third largest publisher in the business, with its market share jumping to 11.2 percent in the past year, up from 8.8 percent a year ago.
Activision Blizzard was the top publisher in the year (19.5 percent), with Electronic Arts (18.4 percent), Nintendo (10.8 percent), and Take-Two Interactive (6.4 percent) rounding out the top five.
Another Crab's Treasure Is A Soulslike 3D Platformer | GameSpot Review Stellar Blade Review Super Monkey Ball Banana Rumble - Official Multiplayer Features Trailer Nintendo 64 – April 2024 Game Updates – Nintendo Switch Online PUBG | Erangel Classic Returns Gori: Cuddly Carnage | Meow Launch Date Announcement Trailer Genshin Impact - "Arlecchino: Afterglow of Calamity" | Collected Miscellany Marvel Rivals - Official Loki Character Reveal Trailer | The King of Yggsgard Fortnite Festival - Official Billie Eilish Cinematic Season 3 Trailer Remnant 2 - The Forgotten Kingdom | DLC Launch Trailer Stellar Blade - Official "The Journey: Part 2" Behind The Scenes Trailer | PS5 Games Dead by Daylight | Tome 19: Splendor | Reveal Trailer
Please enter your date of birth to view this video
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
Got a news tip or want to contact us directly? Email news@gamespot.com
Join the conversation