PS3 Slim, price cut due this fall, Xbox 360 Elite replacing Pro in September?
Source: Tech and gaming news site Ars Technica.What we heard: Sony has drawn flack for the PlayStation 3's sticker tag from the moment the top-tier console's $599 price was announced in 2006. And while Sony has released an array of hardware configurations to bring down the price, the PS3...
Source: Tech and gaming news site Ars Technica.
What we heard: Sony has drawn flack for the PlayStation 3's sticker tag from the moment the top-tier console's $599 price was announced in 2006. And while Sony has released an array of hardware configurations to bring down the price, the PS3 consistently scores the bronze in the US' three-way current-generation console race. Last week, Activision ratcheted the price war rhetoric up a notch, threatening to drop support for the PS3 and PSP as early as 2010 if Sony doesn't enact a price reduction for its flagship console. Currently, the cheapest PS3 hardware SKU is the 80GB model, which was introduced during E3 2008.
Analysts and publishers alike believe Sony will eventually cut the PS3's price sometime during the back half of the year, though the same could be said of 2008. This time, though, industry watchers may be right, as Ars Technica's reliable tipster has informed the tech news site that Sony will cut the PS3's price as well as introduce the 120GB PS3 Slim this fall.
Ars Technica's source had no specific information on how much the consoles will cost or whether or not Sony will alter its SKU offerings. However, the source did say that Sony is currently in the process of flooding retail with the 160GB PS3 SKU, while at the same time limiting supply of the 80GB model. The source noted that most retailers have about a 60-day supply of the 80GB model left in stock.
Were Sony to proceed with a price cut, the console maker's newfound competitiveness may be short-lived. Ars Technica's source notes that Microsoft may respond to a PS3 price cut with a SKU jiggering of its own. According to the tipster, Microsoft plans to phase out the midlevel $299 Xbox 360 Pro in July or August, with the publisher introducing a number of attractive software bundles to help move systems. Once supply has sold through, Microsoft will essentially replace the 60GB Pro with the 120GB Elite model, cutting the price of its top-tier system to $299 in early September, the source said.
Of note, Ars Technica's source has successfully sleuthed out a number of retailer-related happenings in the past. Most applicably, the source precisely called Microsoft's across-the-board hardware price cuts for the Xbox 360 Elite, Pro, and Arcade in September 2008.
The official story: "This is completely based on rumors and rampant speculation."--A Sony Computer Entertainment representative. "Microsoft does not comment on rumors or speculation."--A Microsoft representative.
Bogus or not bogus?: Both the Xbox 360 and PS3 (and the Wii, for that matter) have seen weakness at retail recently, with Electronic Entertainment Design and Research analyst Jesse Divnich telling GameSpot earlier this month that all three consoles have "reached saturation at current price points." Therefore, it wouldn't be unheard of for either Microsoft or Sony to be reevaluating their SKU lineup and strategy. Add in the track record of Ars Technica's source, and this one is looking not bogus.
911 Comments
Content you might like…
-
PS3 Slim rumors rebuffed as price cut rumors swirl

Source: See below.What we heard: Amid the flurry of earnings reports, NPD figures, and preemptive game announcements last week, two rumors about the PlayStation 3 emerged--one credible, the other less so. The latter came in the form of a series of photos on a Chinese hardware blog of what looks...
- May 18, 2009
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Mass Effect 2 Interview: Adrian Askarieh
EA producer discusses the latest revelations about BioWare's upcoming sci-fi role-playing game. Full Story
- Posted Nov 10, 2009 11:17 am PT
-
Visually impaired gamer sues Sony Online
Refusal to implement or facilitate changes to make online games more accessible violates Americans with Disabilities Act, suit claims. Full Story
- Posted Nov 6, 2009 3:48 pm PT
- 1150 Comments
Featured Stories
-
EA cutting 1,500 jobs, over 'a dozen' games canceled
[UPDATE 3] Publisher slashes staff by 17 percent to save $100 million annually, to focus on higher-margin titles; reductions at Skate, Madden, and Dante's Inferno devs; over one-third Mythic reportedly pink-slipped. Full Story
- Posted Nov 9, 2009 12:13 pm PT
- 325 Comments
-
Shippin' Out Nov. 8-14: Call of Duty: Modern Warfare 2
Activision shooter dominates busy holiday release week; new Dragon Ball, Pro Evo Soccer games also set for launch. Full Story
- Posted Nov 7, 2009 3:58 pm PT
- 320 Comments
-
EA posts $391 million loss, Madden 10 sells 3.9 million
$788 million in earnings can't keep megapublisher out of the red; workforce slashed by 17%, development pipeline cut in half; Need for Speed Shift ships 2.5 million. Full Story
- Posted Nov 9, 2009 3:14 pm PT
- 236 Comments
-
Activision establishes Call of Duty veterans grant
Modern Warfare 2 publisher reveals plans for $1 million Call of Duty Endowment to help unemployed military veterans find work. Full Story
- Posted Nov 9, 2009 12:38 pm PT
-
EA reels in Playfish for $275 million-plus
Publisher acquires social gaming specialist in deal potentially worth $400 million, adds Facebook games like Pet Society, Restaurant City to portfolio. Full Story
- Posted Nov 9, 2009 11:54 am PT
- 33 Comments




FluffyLion posted Aug 10, 2009 7:17 pm PT (does not meet display criteria. sign in to show)
Bufta posted Jul 8, 2009 9:25 am PT (does not meet display criteria. sign in to show)