E3 2009: The storm gathers at the LACC

PHOTO ESSAY: As a small army of roadies assemble the massive booths for this year's event, GameSpot snapped some shots of the banner-festooned Los Angeles Convention Center.

LOS ANGELES--Once again, the Electronic Entertainment Expo has descended upon the Los Angeles Convention Center. The sprawling building's several-block-long exterior is now festooned with banners for Sony's PlayStation brand and such games as Splinter Cell: Conviction and Brutal Legend.



The biggest ad by far is for Assassin's Creed 2, stretching almost the entire length of the LACC's front:

Inside, Sony not-so-subtly touted the old PSP--not the PSP Go--with some Kratos-brawny arms tattooed with the PlayStation family's emblematic square-circle-triangle-X button motif. Sackboy is also on hand inside a PSP, teasing Little Big Planet's imminent arrival on the portable:



The Concourse Level was invaded by banners for Activision and Infinity Ward's Modern Warfare 2, due out on November 10:



The first thing that attendees will see when they walk into the LACC West Hall doors are two Bethesda games, Rogue Warrior and Wet:


In the South Hall, Electronic Arts is touting Mass Effect 2, Battlefield: Bad Company 2, and the three-way reboot of the Need for Speed Franchise:



Last but not least, Square Enix's Final Fantasy XIII loomed large over the South Hall entrance, its distant 2010 launch date taunting impatient JRPG fans:

216 Comments

  • SQUALL20XX

    Posted Jun 9, 2009 11:53 am PT

    HeHe Sony rocks

  • WitSplinter

    Posted Jun 8, 2009 4:41 pm PT

    Coming 2010..
    FFXIII
    I've been waiting for this game ever since I completed FFXII (including all the sidequests)
    It must be going to be a hell of a good game! Let's hope for the best: Awsome graphics, smooth gameplay, plenty of quests and a good storyline ^^

  • termadoyle

    Posted Jun 7, 2009 7:21 am PT

    Sony is whoring itself again.

  • SSBFan12

    Posted Jun 6, 2009 8:01 pm PT

    There were alot of posters around the buildings at E3 this year.

  • TheBloodRed

    Posted Jun 6, 2009 4:18 pm PT

    Taunting JRPG fans? Damn, I want to put that thing on the side of my house!! T_T

  • msudude211

    Posted Jun 5, 2009 2:26 pm PT

    I'm digging the Mass Effect ad.

  • lutomboy

    Posted Jun 4, 2009 12:29 pm PT

    nice beaners

  • asian_pride69

    Posted Jun 3, 2009 9:31 pm PT

    Someday, I'll have a chance to go there...

  • PSFreak1

    Posted Jun 3, 2009 6:42 am PT

    man, i hope i was there right now!

  • pakhair

    Posted Jun 2, 2009 6:53 pm PT

    Convention exterior is coooooollllll..........

  • case_eagle_rb32

    Posted Jun 2, 2009 10:38 am PT

    @ MareInfinitus
    But then how would you play FFXIII? :p

  • gmax Site moderator

    Posted Jun 2, 2009 8:57 am PT

    Those are some big pictures.

  • MareInfinitus

    Posted Jun 2, 2009 5:19 am PT

    Holy crap FFXIII - I would give my right arm to have that poster.

  • Benjie234

    Posted Jun 2, 2009 3:41 am PT

    Does that mean LBP for the PSP will be
    on UMD too?!

  • Love_Vampire

    Posted Jun 2, 2009 3:36 am PT

    OMG the setup looks awesome!

  • davidpp124

    Posted Jun 1, 2009 11:34 pm PT

    LittleBigPlanet for psp!!!! *sheds a tear of joy*

  • stziggy

    Posted Jun 1, 2009 6:07 pm PT

    Someone has learned from last year's disaster.

  • 10below

    Posted Jun 1, 2009 5:01 pm PT

    Assassin's Creed banner is very awesome! I can't believe anyone would get PS buttons tattooed on their arms...the only other brand to have that kind of crazy, blind, Harley-Davidson loyalty is Xbox!

  • asianmanxD

    Posted Jun 1, 2009 4:32 pm PT

    wish i could go, but sadly only 18 :[[ wtf

  • nicebai1224

    Posted Jun 1, 2009 3:16 pm PT

    looks so cool!!!!!!!!!!!!! would love to be there!!!!!!!!!!!!

  • couchtater12345

    Posted Jun 1, 2009 3:06 pm PT

    Splinta Cell and Mass Effect baybay!

  • DarkNeoBahamut

    Posted Jun 1, 2009 2:11 pm PT

    E3 is gonna be great

  • theIDENTITYof

    Posted Jun 1, 2009 1:51 pm PT

    for the people who notice the stupid little details (like me), if you're an assassin's creed fan, you should know that the left hand that has the hidden blade--even though ezio is going to have one on each hand--has their ring finger cut off for the blade--ezio doesn't. i SO cannot wait for AC2!!!!

  • roadstar93

    Posted Jun 1, 2009 12:49 pm PT

    I can't wait for Assassins Creed 2 ,Mass Effect 2 and Modern Warefare 2

  • accretia27

    Posted Jun 1, 2009 10:59 am PT

    So Cool !!

  • theboymiles91

    Posted Jun 1, 2009 10:43 am PT

    Hope Bad Company 2 lets you command your team a little more... Or be commanded by your Sqaud leader more in the thick of the action. Getting in seperate vehicles instead of all warping to your one would be a nice touch too.

    And maybe share the guns out better- storing them in cars or swapping with team mates.
    Plus better destruction, Larger battlefields. Four player cross platform co-op play should totally be in too; Splitscreen with whoever's in the same room as you but people online allowed to take control of characters aswell. Kinda want that for all shooters.

    more players and features in the competitive play i guess too...

  • madSomnambulist

    Posted Jun 1, 2009 10:24 am PT

    That FFXIII spread needs an asterisks after "2010", with the fine print "oh, unless you want the Japanese version, then you're probably still cool for this year". Boo. Makes it even more of a tease.

  • MikefStktn

    Posted Jun 1, 2009 10:23 am PT

    Want one for the front of my house

  • Regisland

    Posted Jun 1, 2009 10:16 am PT

    that Assassins Creed 2 poster is pwning

  • metalkid9

    Posted Jun 1, 2009 10:08 am PT

    niiice!

  • biert24

    Posted Jun 1, 2009 10:06 am PT

    Great Posters! I'm excited about MW2! =D

  • Pete5506

    Posted Jun 1, 2009 9:59 am PT

    wow sweet posters, and dang we have to wait tell 2010 for FF

  • Decepticon_11

    Posted Jun 1, 2009 9:53 am PT

    This is awesome

  • CyberAltair5

    Posted Jun 1, 2009 9:51 am PT

    loving the AC2 ad.

  • mystwade

    Posted Jun 1, 2009 9:46 am PT

    Mass Effect 2 horray!!!!

  • FusionRain

    Posted Jun 1, 2009 9:23 am PT

    LOL coming 2010 that sucks

  • borninvincible

    Posted Jun 1, 2009 9:20 am PT

    i wish this was open to the public...

  • prashanth_ps3

    Posted Jun 1, 2009 9:01 am PT

    @Hobbit Slayer
    Its not Alegio,its EZIO

  • LABoxingFighter

    Posted Jun 1, 2009 8:48 am PT

    Square Enix come back with a vengeance!

  • nerd_assassin

    Posted Jun 1, 2009 8:48 am PT

    Finally, a date for FFXIII. Darn, that took long.
    Pretty sweet lineup just from the ads...I wonder what the press conference will hold.

  • 14113a

    Posted Jun 1, 2009 8:46 am PT

    loving the assassins creed 2 ad

  • boricuasnake04

    Posted Jun 1, 2009 8:40 am PT

    This lineup is EPIC!!!

  • king_halo_king

    Posted Jun 1, 2009 8:35 am PT

    Battlefield Bad Company 2 !!!!!!!!!!!!!!!!

  • Aaron_Knuts1

    Posted Jun 1, 2009 8:32 am PT

    i wish i was there. o well, i will just watch it on G4 at 12:00 PM

  • BelaidKL

    Posted Jun 1, 2009 8:28 am PT

    talk about advertising.....some awesome games though

  • games100

    Posted Jun 1, 2009 8:23 am PT

    looks sweet

  • HyruleanLink

    Posted Jun 1, 2009 8:20 am PT

    Nice

  • Desperados11

    Posted Jun 1, 2009 8:09 am PT

    it's only his residual memory so this guy prolly liked his digits

  • Hobbitslayer18

    Posted Jun 1, 2009 8:07 am PT

    @Cryofuse

    Mate that isn't Altair, it's another ancestor of Desmond, his name is Alegio.

  • cryofuse

    Posted Jun 1, 2009 8:05 am PT

    On the Assassin's Creed 2 Banner, it seems that Altair's finger has grown back! Or if that's not him then obviously this assassin likes his digits.

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