Pepsi pops for free Rock Band songs

Pepsi has always been keenly interested in youth culture, adopting slogans like "The choice of a new generation," "Generation Next," and, most recently, "Every generation refreshes the world." So it's not especially surprising that the soda maker would align itself with a product enjoying...

Pepsi has always been keenly interested in youth culture, adopting slogans like "The choice of a new generation," "Generation Next," and, most recently, "Every generation refreshes the world." So it's not especially surprising that the soda maker would align itself with a product enjoying popularity with kids these days, Harmonix and MTV Games' Rock Band franchise.

Pepsi today announced its "Drink Up, Rock Out" promotion, which will see the company dole out dozens of free Rock Band 2 bundles and thousands of Rock Band songs daily throughout the summer. Starting June 2, customers who buy specially marked 20-ounce and 1-liter bottles of Pepsi products will find a code under the cap. Codes can be entered at the contest's official Web site for a chance to win. In addition to those daily prizes, Pepsi will have weekly sweepstakes to give away Xbox 360 systems and trips, among other prizes.

MTV Games vice president of marketing partnerships Christina Glorioso hailed the broad appeal of the Cream-like supergroup partnership, saying, "This campaign has something for every Pepsi consumer from those that love to rock to the fans that love to cheer on their favorite bands."

43 Comments

  • TheRageZombie

    Posted Jun 12, 2009 8:23 pm PT

    Good idea. Good thing Pepsi's amazing. Coke Sucks! =)

  • AnthonyZ

    Posted Jun 11, 2009 11:29 am PT

    Good idea. Too bad Pepsi sucks. Maybe Coke will do this too! =)

  • Suicide-Panda

    Posted Jun 4, 2009 10:03 am PT

    so is this for all the consoles or just some of them?

  • Havok160o

    Posted May 28, 2009 12:45 pm PT

    Nice, it is a good ides.

  • beavisbond

    Posted May 27, 2009 6:21 pm PT

    Cool, When you put in the code and win a song to play, will it be for the 3 main consoles?

  • 55592

    Posted May 27, 2009 5:38 pm PT

    Well, that's better than them releasing the soundtrack to Pepsiman, the playstation game.

  • Azwethinkweiz89

    Posted May 26, 2009 6:16 pm PT

    In other news predictions show that there's gonna be a hike with people diagnosed with diabetes after the Summer.

  • rockwii13

    Posted May 26, 2009 4:02 pm PT

    Why don't they just put out like 10,000 bottles with a free song download on them? Buying a drink, getting the code, entering the code, and hopefully winning sounds too complicated.

  • Mushroomhead2

    Posted May 26, 2009 12:08 am PT

    Hell Yeahhh now I have another reason to be a shut in this summer!! WOO

  • Enraged_Bannana

    Posted May 25, 2009 8:46 pm PT

    psh..coke is better...

  • whitedevil117

    Posted May 25, 2009 2:26 pm PT

    i think people are looking at this promotion the wrong way Pepsi wants to promote the arts and what better way to reach younger consumers than to offer incentives such as free music and free games and the Pepsi corporation has been involved in many video game related events for instance the conventions they sponsor many conventions tend to be sponsored by Mountain Dew. rock band just happens to be a gateway to the arts and youth simultaneously

  • zinoalex

    Posted May 24, 2009 9:24 am PT

    Most who consume Pepsi do not own Rock Band or have any desire to.I'm all for Pepsi supporting the Game and song giveaway-but howabout something for those that like gaming but are not into( or can't afford $200 for the PS3 version) Rock band?
    To those that can't afford it there is an incentive to drink and win a copy.But what about the hardcore RPGer's and Sports gamers?
    Where is Atlus, Nis, SquareEnix, Namco promotion(s)?

  • okassar

    Posted May 24, 2009 7:52 am PT

    Diablodelbano,I'm sorry but I have to let this depressing truth out--Dr.Pepper gets really old after drinking like 5 cans of it within the same week...like,so old i wouldn't even go back to it for a month.It's just like that,but when you go back to it,it's really good,then it gets old again....

    anyways,that's a great promotion,and since I really don't mind either pepsi or coke,this'll probably lean me towards coke

    But Mountain Dew still rules all :p except for the fact that if it's warm,it seriously tastes like urine...and looks like it lololllololol.

  • dark_surge

    Posted May 24, 2009 4:29 am PT

    The same company that markets for Coca-Cola markets for Pepsi...and then makes it seem like they're competing. It's really kind of funny.

    Regardless, it wouldn't be too bad to win some free swag.

    Even though I'm with nickythenewt21 on this.

  • nickythenewt21

    Posted May 23, 2009 7:17 pm PT

    Um...hooray for drinking juice and water?

  • AndYOU

    Posted May 23, 2009 6:31 pm PT

    why not mountain dew?

  • Gamer_4_Fun

    Posted May 23, 2009 6:04 pm PT

    I am a huge Coca Cola fan, so pepsi s**** it up!

  • hannify

    Posted May 23, 2009 8:01 am PT

    i guess nothing for the UK...

  • tuta23

    Posted May 22, 2009 10:13 pm PT

    thanks sodaaddict -- you can also read through Coca Cola's 10-K as well.

    http://www.thecoca-colacompany.com/investors/pdfs/form_10K_2008.pdf

  • SodaAddict

    Posted May 22, 2009 10:09 pm PT

    @kawizxr

    While Dr Pepper is listed on that site.. Dr Pepper is not owned or fully distributed by the Coca-Cola company. In fact, where I live Pepsi bottles and distributes Dr Pepper.

    It's confusing because Coca-Cola lists it on that site.. but the reason that the Dr Pepper Snapple Group (which is a subsidiary of Cadbury Schweppes) has other companies bottle and distribute Dr Pepper is that it traditionally did not have a complete network in place to bottle and distribute its own product.

    However, Cadbury Schweppes Bottling Group is supposedly expanding its reach and Coca Cola and Pepsi have alternatives in their own products to counter Dr Pepper. Coca Cola has Mr Pibb (or Pibb Xtra) and Pepsi has Dr. Wells, although Pepsi seems to be dropping the whole Dr. Wells thing from what I can tell.

    Anyway, you can get a lot of this information from the Dr Pepper page on wikipedia...

    http://en.wikipedia.org/wiki/Dr_Pepper

  • kawizxr

    Posted May 22, 2009 7:06 pm PT

    @ diablo del bano

    Dr. Pepper is owned and distributed by the Coca-Cola company and not Pepsi Cola. Here is the site incase you don't believe me http://www.thecoca-colacompany.com/brands/brandlist.html

  • link1709

    Posted May 22, 2009 2:32 pm PT

    Am I to assume this is a US only promotion??? You guys are so lucky. Except this should also be available on PS3. . . And for the far superior Guitar Hero. Ok The idea is good. Just needs to be better implemented!!!

  • Mr_Versipellis

    Posted May 22, 2009 10:07 am PT

    This == $$$£££$$$

  • konradak

    Posted May 22, 2009 10:00 am PT

    Go Pepsi!

  • diablo_del_bano

    Posted May 22, 2009 9:36 am PT

    finaleve

    Posted May 21, 2009 5:46 pm PT

    I guess I'll have to start drinking Pepsi soon. Gonna be hard to leave Dr. Pepper for awhile...

    Well good news, Dr. Pepper is distributed by Pepsi in many areas, so it might fall under this promotion too. Though if it doesn't I shall drink alot of Mountain Dew this summer.

  • FarmFreshDX

    Posted May 22, 2009 9:28 am PT

    I think this is a good, interesting campaign. Pepsi is usually pretty slick with their campaigns, and even though I don't own or like Rock Band, I like this idea.

  • zestolime

    Posted May 22, 2009 8:32 am PT

    sounds like a great way to make more money

  • halomonkey1_3_5

    Posted May 22, 2009 7:25 am PT

    the fact that they compared themselves to cream = FAIL.

  • Drumtasticnick

    Posted May 22, 2009 6:39 am PT

    Say goodbye to my teeth.

  • MetalZombieII

    Posted May 21, 2009 11:12 pm PT

    Sweet free games and tracks. I'm in

  • Pete5506

    Posted May 21, 2009 9:26 pm PT

    I want free songs

  • darktemplar20

    Posted May 21, 2009 9:08 pm PT

    My thoughts exactly, Generic_Dude. I really hope they'll work through the PSN. The best part is, my college is contracted with Pepsi to only sell their products, and I get free board because of my job on campus, so if these codes will end up working through the PSN, I'll be quite pleased.

  • Mickleohb

    Posted May 21, 2009 8:58 pm PT

    But I already ignore all the codes I get...Whatever happened to just saying "You Win!"?

  • PatchMaster

    Posted May 21, 2009 8:00 pm PT

    I'm thinking the chances of winning are pretty good considering most people who don't already have Rock Band probably won't bother trying to win the free songs.

  • raahsnavj

    Posted May 21, 2009 7:49 pm PT

    Chance at winning... I never was good at lotteries...

  • chappy_man

    Posted May 21, 2009 6:52 pm PT

    yeeaaaaaaaaaahhhhhhhh!!!!!!!!!!!!!

  • finaleve

    Posted May 21, 2009 5:46 pm PT

    I guess I'll have to start drinking Pepsi soon. Gonna be hard to leave Dr. Pepper for awhile...

  • MrFinalFantasy

    Posted May 21, 2009 5:38 pm PT

    would definitely increase in Sugar intake. as a result. diabetes. XD

  • guitardude1243

    Posted May 21, 2009 5:33 pm PT

    Would be convenient, I generally end up buying one a week regardless of anything else so it would be a nice bonus.

  • cowsgomoo62

    Posted May 21, 2009 4:41 pm PT

    This definitely is incentive to buy Pepsi drinks... it's like getting it free if you get a song out of it.

  • Generic_Dude

    Posted May 21, 2009 4:29 pm PT

    I wonder if the track downloads are only redeemable on 360... no one seems to want to say.

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