GDC 2009: Street Fighter IV producer talks classic revamp

Capcom's Yoshinori Ono discusses resurrecting a genre-defining franchise while living up to a decade's worth of hype.

SAN FRANCISCO--More than a decade passed between the arcade release of Street Fighter III and February's debut of Street Fighter IV. Over that span, the 2D fighting genre that the Street Fighter franchise defined in the '90s fell by the wayside, a niche within a niche kept alive by a handful of companies. So when Capcom announced that it was returning to the Street Fighter franchise for a fourth full installment--and that the series would jump into the world of 3D--there was an understandable amount of concern among fans.

Street Fighter had gone 3D before, but only in the Street Fighter EX spin-off series developed by Arika. Other Capcom 3D fighters, from Star Gladiator to Tech Romancer, from Project Justice to Power Stone, were met with varying degrees of acceptance, but nothing approaching the success of Street Fighter. The publisher's last announced foray into 3D fighting--Capcom Fighting All-Stars--never even saw release.

So it seemed that Street Fighter IV had an unreasonably steep mountain to climb, not only having to live up to the legacy of the series, but doing it while taking the franchise into uncharted waters. If widespread critical acclaim, last month's NPD Group sales figures, and the more than 2 million copies shipped worldwide are any indication, Street Fighter IV didn't disappoint.

To shed some light on how the game came to be and the various pressures associated with the daunting task, Street Fighter IV producer Yoshinori Ono delivered an hour-long presentation at the 2009 Game Developers Conference today. Perhaps tired of dealing with the sky-high expectations surrounding the game, Ono began his session by cautioning attendees not to expect a "groundbreaking" session like the ones given already this week by Hideo Kojima and Satoru Iwata.

Speaking through a translator, Ono said it would be no exaggeration to say that Street Fighter established the entire genre with its player-versus-player combat. While the first game created the basics of the genre, and Street Fighter II popularized it, Ono said that Street Fighter III was designed for expert players around the world.

When it came time to make Street Fighter IV, the first key decision was where to take Street Fighter IV. The developers knew they wanted to combine the sort of depth that leads to longevity and tournament play with something that would be entertaining and accessible to more players.

Within Capcom, the general sentiment was that Street Fighter III was the pinnacle of the series, and there was little point in trying to top that. Ono said even he felt that way before the Street Fighter IV project.

"I don't want to sound like we're bragging here, but people still play [Street Fighter] III in droves," Ono said.

The problem was that Street Fighter III had narrowed the fan base down so that only the best of the best were interested in playing.

"So even though we at Capcom were of the mind that Street Fighter had ended, it soon became clear that players had something else in mind," Ono said.

When Ono would give interviews for other games he worked on at Capcom, game journalists would always ask one last question at the end of their interviews, "When will we see the next Street Fighter?"

When Capcom finally got the message that players wanted another Street Fighter, the team set about figuring out how to recapture lightning in a bottle. The key word for Street Fighter IV was "origin." The team wanted to return the series to where its phenomenally successful run began, Street Fighter II.

"We were hoping to turn back the hands of time a bit and go back to those days when we would wrestle over the controller," Ono said.

Ono told the team to think of the game as a class reunion of sorts, bringing people back to where they were when they played the original game. To that end, he said they needed to put players back in familiar situations; one example of such was shown in illustrated form, with Ryu blocking a barrage of Sagat fireballs, the image mostly covered by Sagat's word bubbles yelling, "Tiger!"

One thing Ono had to keep in mind was the fallibility of memory. Players had a memory of Street Fighter II that made it bigger and better than it ever actually was, and Ono was determined not to betray those memories, exaggerated though they might be. A big piece of the visual puzzle for Street Fighter IV was to make the characters inspire nostalgia. Rather than make players think, "Wow, that character sure has changed," the developers wanted gamers to think the fighters looked exactly like they remembered.

Beyond the looks, the developers also strove to keep everything else about the characters the same, from their personalities to the way they speak. And while the game did make the leap to 3D visuals, Ono kept the gameplay 2D, right down to the invisible hit boxes used to determine when a strike has landed. While the game is fully 3D and could run at 60 frames a second, the developers intentionally "skipped" animation frames to make sure the game looked right to players of the old 2D Street Fighters as well.

As a matter of fact, Ono said the best compliment he has received about Street Fighter IV is that it's "the same as ever." While some might say it as a criticism, Ono said he takes that as the mark of glowing success. For example, Ono talked about the experience many people have downloading games from the Wii's Virtual Console or other retro gaming services. While the game itself hasn't changed, it oftentimes isn't at all what the player remembered.

The team couldn't keep everything the same, so the developers sought to include some new tweaks that players would be able to understand easily. The game's focus attack--accomplished by hitting the medium punch and kick buttons at the same time--was the main change to the gameplay. The command is simple, but there needed to be a reason for hardcore players to use it. Ono said the team went about looking to incorporate it as an "easy to learn, difficult to master" gameplay element.

The producer also spoke at length about his theory of fighters not as games, but as tools for competition. He points to chess as another example. The rules are simple enough that a grandfather can play against his grandchildren for fun, while the game is deep enough to justify high-level champion-versus-champion play in an entirely different context. Proper fighting tools such as this cast a wide net, offering something appealing to all audiences, Ono said.

Adding depth to the focus attack--letting players charge up the moves or cancel out of combos with it--let it fill the bill. Ono told developers in the crowd that it's better to start out simple with a new mechanic to make sure it's accessible, and then add the depth on top of that later.

That depth was essential to creating a thriving competitive scene around the title, Ono said. It was important to make sure that game's online mode didn't feel like fighting online. Rather than go to the usual lobby creation system for online games, Ono devised the optional "fight request system," which let other people join in on the middle of your single-player game whether you wanted them to or not.

Ono summed up his presentation by stressing the importance that everyone on the team understood the "origins" theme of the game clearly. Within their own areas of oversight, developers could be creative about what that meant, but the result was always supposed to be the same. Ono stressed that keeping that goal in sight--and never losing touch with what users wanted from the game--were essential in making Street Fighter IV into a worthy installment in the series.

41 Comments

  • hyper_apple4U

    Posted Mar 31, 2009 8:10 pm PT

    I think Street Fighter IV has a unique "personality" that sets it apart from the previous installments. Overall, the game's excellent from top to bottom.

  • Diernes

    Posted Mar 31, 2009 7:41 pm PT

    I seriously dont think Streetfighter 4 is that good. HD remix is much better and has alot better "tools for competitive play" I mean the online component of STIV is sorely lacking compared to HD remix.

    All tekken 6 needs to do to take the fighting crown this year is to look at the mistakes capcom has made with STIV and look at the successess it has had with HD remix. Bingo fighter of the year...

    Seriously something about STIV doesnt sit with me, The focus attacks are a nice idea, but the game is very slow. I also think it's ridiculous that you actually get rewarded for being hit. (Ultra combo) I see alot of games turn into turtle matches as soon as the Ultra pop's and thats lame.

  • pakhair

    Posted Mar 31, 2009 1:10 pm PT

    @ps3loverr: Hey u r right player on ps3 are better but this doesn't mean players on x360 r all noob. The reason player on ps3 is better because asian player are far more better in fighting games if u closely follow them u would alread know this and almost everyone in asia bought SFIV so that's why u face more pro players in ps3 because asians love ps3 I am also an asian but this doesn't mean that 360 players are noob 360 has less pro players will be appropriate

  • zombey1333

    Posted Mar 30, 2009 6:21 pm PT

    Hey...where'd the article go?? :p

  • ps3loverr posted Mar 28, 2009 12:07 pm PT (does not meet display criteria. sign in to show)

    ps3loverr

    Posted Mar 28, 2009 12:07 pm PT (hide)

    this game is not challenging at all i played it on the 360 and the online players are all noobs and on the ps3 there all pros

  • flexappeal

    Posted Mar 28, 2009 5:56 am PT

    I have to admit I was never a big fan of playing online competitively but SF4 has changed all that. The game simply rocks! Definitely more fun playing against other people. Im glad Capcom made SF4.

  • Henninger

    Posted Mar 27, 2009 9:13 pm PT

    SF4 is a great fighting game & should win fighter of the year depending on how Tekken 6 does. Now Capcom u guys should remake Darkstalkers!

  • Cbot

    Posted Mar 27, 2009 8:03 pm PT

    good news!

  • TheGreatEye6

    Posted Mar 27, 2009 12:24 pm PT

    As someone who hammered SFII at the local arcade when I was sixteen, back in '93, I speak with confidence and experience when I say that not only does SFIV match the quality of the 'original', it actually betters it 100%

  • kavadias1981

    Posted Mar 27, 2009 12:22 pm PT

    @Autolycus - what difficulty bug? Do you mean the way that Seth in his 2nd form takes about 30 attempts before you beat him... on NORMAL!!

  • Autolycus

    Posted Mar 27, 2009 11:52 am PT

    id still take xmen vs street fighter of SF4 anyday. Especially with that stupid difficulty bug.

  • DeadManRollin

    Posted Mar 27, 2009 11:03 am PT

    I just hope they don't mess up the PC version. I am dying to play it on my PC.

  • Get_Shorty

    Posted Mar 27, 2009 10:18 am PT

    Nobody talking about Resident Evil? Was SFIV a better accomplishment for Capcom?

  • Xellos123

    Posted Mar 27, 2009 9:46 am PT

    yeah its one of the better games out there for one on one

  • metc123

    Posted Mar 27, 2009 9:30 am PT

    Street Fighter IV is epic!!!! 10/10

  • tmorri603

    Posted Mar 27, 2009 9:25 am PT

    I love Street Fighter 4 and I am not a big game of 1 on 1 fighters.

  • raahsnavj

    Posted Mar 27, 2009 8:44 am PT

    @KierranCottrell - I totally agree. That would keep SF:IV fans happy and more money in the wallet. Unfortunately with the 'costumes' DLC I'm not sure how serious it will be taken... but I'll hope they do it right for SF:IV fans everywhere.

  • thingta42

    Posted Mar 27, 2009 8:37 am PT

    didnt like SF4 played it for 30mins and gave up.. Seems to be aimed at hardcore SF Fans. still a good game though just not my cuppa tea

  • KieranCottrell

    Posted Mar 27, 2009 7:39 am PT

    @raahsnavj: Ah, the milking proliferation of SFII. I agree with you there, but still, as you said, that was the mid-90s. The thing with those rehashes was that they were essentially tweaking and fine-tuning the gameplay. Hopefully nowadays they'll choose to make some (inexpensive *fingers crossed*) DLC instead.

  • raahsnavj

    Posted Mar 27, 2009 7:32 am PT

    @KieranCottrell: They did take a big break in between, so I will give them something in that regard...

    But I would also like to bring up the point before they realized what they were doing they created:
    Street Fighter II - The World Warrior
    Street Fighter II - Champion Edition
    Street Fighter II - Hyper Fighting
    Super Street Fighter II
    Super Street Fighter II Turbo
    Hyper Street Fighter II

    And Street Fighter II HD redux.

    The first 5 all within 3 years... I'm just glad they learned their lesson much earlier than EA has otherwise they would be receiving all this EA bashing instead...

  • KieranCottrell

    Posted Mar 27, 2009 7:07 am PT

    @raahsnavj: The difference is that Capcom isn't releasing Street Fighter IV 08, then 09, then 10. Essentially updating a game over 15 years old is fair enough in my opinion.

  • raahsnavj

    Posted Mar 27, 2009 6:07 am PT

    "Beyond the looks, the developers also strove to keep everything else about the characters the same, from their personalities to the way they speak." AND "As a matter of fact, Ono said the best compliment he has received about Street Fighter IV is that it's "the same as ever." "

    And people get mad about EA milking rehashed sequels to sports games... hell this game has rehashed sequel all over it seeming that was THE original design decision.

  • oskuuu

    Posted Mar 27, 2009 5:25 am PT

    SFIII is goood!

  • pilot_riaz

    Posted Mar 27, 2009 5:02 am PT

    @KyoValdez - you are quite right i forgot about Oro. I haven't played SFIII yet

  • KyoValdez

    Posted Mar 27, 2009 3:36 am PT

    @pilot_riaz
    Jesus:Apparently you are unaware of Oro, the guys is 140 years old and the guy is consirder the strongest fighter in the world. He is even stronger than Goken & Akuma. KV: Don't forget that Oro is training Ryu in Street Fighter III.

  • pilot_riaz

    Posted Mar 27, 2009 2:48 am PT

    kavadias1981 - I wouldn't like to see the characters get older with or without beards, when we get older with beards our body slowdowns and we will fight slow. This will be put in the game then to be realistic.

  • kavadias1981

    Posted Mar 27, 2009 1:58 am PT

    I like SF4 but I don't like the familiarity of SF2. I mean I loooove SF2, its why I was bought a SNES after all. But the characters seem to be stuck, frozen in time and haven't progressed at all. The same storyline, the same appearence, the same moves. I love the way SF3 had Ken with a kid, how SFA went back to Ken and Ryu as teenagers, I love seeing how things progress or show us a time before, etc. To see Ryu in SF4 with a beard for example and having become a true master on par with Akuma. I would have been truly wowed by that. Still love SF4 though.

  • bennae66

    Posted Mar 27, 2009 12:59 am PT

    they did well. i still want the 3d remake of sf3 tho and i doubt i will see it.

  • xOhDamnItsJrx

    Posted Mar 26, 2009 11:10 pm PT

    SFIV is like the only street fighter game ive ever wasted 2 days of my life learning combos LOL i think they did well now bring back zack and some chars from III and well call it a day

  • DEATH775

    Posted Mar 26, 2009 10:11 pm PT

    Hmmm

  • KyoValdez

    Posted Mar 26, 2009 9:57 pm PT

    Jesus: Street Fighter III is still superior in the series even with Street Fighter IV out.

    KV: Yeah, I agree Jesus. And besides, Third Strike on the Dreamcast was my first Street Fighter game. It was the game that got me into Street Fighter; in other words, I was not a expert player. But Ono said that Street Fighter III was design for expert but I knew how to play the game, so how can Ono explain that?

    Jesus: Yeah, Ono seriously needs to get a clue. There are a lot of casual players out who love Street Fighter III and the hardcore crowd love Street Fighter III a lot more than the inferior Street Fighter II. They also wanted to see Street Fighter III characters in Street Fighter IV. There was no need for Ono to go and neglect the cast from Street Fighter III.

  • method115

    Posted Mar 26, 2009 8:50 pm PT

    @Nishua

    The patch is supposed to be at the begining of April I'm pretty sure. Also they said the costumes helped take away the cost of making this patch. So...if it weren't for the costumes we could be paying for patch. Which would you rather have a choice in paying for? I personally could care less about costumes.

  • eternity21

    Posted Mar 26, 2009 8:10 pm PT

    I love classic games, SF4 sure did stayed true to its course.

  • Superion74

    Posted Mar 26, 2009 7:44 pm PT

    SF4's online community is pretty tough, and I'm that good with it yet, but it's still fun to play. That's the strength of the game, where even playing other players is an enjoyable experience.

  • gnbfd

    Posted Mar 26, 2009 6:37 pm PT

    I want Marvel vs Capcom 2 HD Remix dammit!

  • kardon16

    Posted Mar 26, 2009 6:31 pm PT

    i love the game i just wish i could unlock the alt costumes by meeting certain requirements instead of buying unlock keys that claim to be dlc

  • jasonharris48

    Posted Mar 26, 2009 6:25 pm PT

    I may suck at the game but SF4 is a pretty sweet title!

  • X-RS posted Mar 26, 2009 6:06 pm PT (does not meet display criteria. sign in to show)

    X-RS

    Posted Mar 26, 2009 6:06 pm PT (hide)

    hmm, gues ill skip getting sf4, as im not a fan of 2, love 3 though.
    however, perhaps now with the success established the champion addition will add more than just extra characters?..

  • Nishua

    Posted Mar 26, 2009 5:54 pm PT

    Let me say where are the tournament modes you promised. Yet you release customs for money? F U Capcom.

  • zmbi_gmr

    Posted Mar 26, 2009 5:34 pm PT

    Then let me say that SF4 is "the same as ever" and nothing could be better.

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