Ubi career games target young boys

French publisher's new Jake Power series sports three job-minded DS games, Combat of Giants: Dinosaurs, Petz Rescue line for Wii and DS also unveiled.

While Ubisoft has touted its mass market brand as Games for Everyone, the target audience of the line so far has clearly been young girls. The French publisher is apparently trying to expand that, as today it announced a new series to join the Imagine, Petz, and My Coach brands in the Games for Everyone stable.

Aimed at boys between the ages of 5 and 8, Jake Power will serve as a counterpart to the publisher's job-focused Imagine series for girls. The first wave of the series will allow players to walk the thin blue line in Jake Power Policeman, dive headlong into a raging inferno in Jake Power Fire-Fighter, and "become the country's most famous handyman" in Jake Power Handyman. Jake Power will adopt his civic duty roles in Nintendo DS games this November, while fixing the porch will have to wait until early 2009.

Ubisoft also unveiled another title targeting young boys, but apparently one not covered by the Games for Everyone brand. Set for release this fall, Combat of Giants: Dinosaurs pits dino versus dino in one-off melees or tournaments. Players will pick their paleo-pugilists from one of 26 species (ranging from "ravenous predator" to "peaceful herbivore"), and then outfit them with a variety of special items to give them an edge in combat.

Finally, the publisher confirmed another expansion to its Petz brand with the Petz Rescue series. The new line will focus on conservationist themes and allow players to care for and save a variety of domestic and exotic animals. The franchise kicks off in October with the release of three different DS titles: Petz Rescue Wildlife Vet, Petz Rescue Endangered Paradise, and Petz Rescue Ocean Patrol. Wildlife Vet will also appear on the Wii.

18 Comments

  • Ghaz013

    Posted Aug 22, 2008 9:09 am PT

    I feel bad for whoever has to code and develop "Petz Rescue Endangered Paradise"

  • WllDan7

    Posted Aug 20, 2008 7:21 pm PT

    @timspot
    I think they do. With all these games for kids they must have some...oh never mind.

  • The_Dude1212

    Posted Aug 20, 2008 6:47 pm PT

    ...y'know, I'd love if there'd be a half-decent Dino-Fighter game, more-than-adequate graphics and some excellent bonus stuff on the Wii...

    But no...

  • TimSpot GameSpot staff member

    Posted Aug 20, 2008 5:20 pm PT

    It seems Ubi career games and Catholic priests have something in common.

  • Valadar

    Posted Aug 20, 2008 4:35 pm PT

    I cannot stop laughing at the headline... HAHAHAHAHHAA

  • flipin_jackass

    Posted Aug 20, 2008 4:11 pm PT

    Hell of a headline for a plain-ass article. lol

  • Sp1tfire88

    Posted Aug 20, 2008 3:55 pm PT

    Worst headline ever. Sinclair should be fired.

  • simonromano2007

    Posted Aug 20, 2008 3:18 pm PT

    thats great at least now ill be able to make my brother play other games

  • agentzero23

    Posted Aug 20, 2008 3:15 pm PT

    the news title is disturbing

  • Pooey_Mess

    Posted Aug 20, 2008 3:09 pm PT

    Gamespot could have really chosen a less innuendo laden headline...

  • hunter8man

    Posted Aug 20, 2008 3:06 pm PT

    "Ubisoft Targets Young Boys"


    HAHAHAHAHA!

  • Paulf001

    Posted Aug 20, 2008 3:06 pm PT

    LoL it seems like all Ubisoft does these days is Shovelware.

  • andres_smw

    Posted Aug 20, 2008 3:01 pm PT

    What the..? In my youth I grew up mainly with the best plataform games, not with cr*p like the sh*tty games that Ubisoft is now making for the Nintendo consoles. I mean, what the hell are they thinking?...

  • Alastes

    Posted Aug 20, 2008 3:00 pm PT

    lol whats next? "Jake Power Pedophile"?

  • -Skeletor-

    Posted Aug 20, 2008 2:43 pm PT

    this is the payback wii owners get for buying over a million copies of that crappy redsteel game..

  • Zoter

    Posted Aug 20, 2008 2:39 pm PT

    Ubisoft = MJ?! Oh god!

  • NovyxKrael

    Posted Aug 20, 2008 2:32 pm PT

    Honestly... if they'd had a dinosaur fighting game when I was five to eight, I would so have had it. Now though... not so much.

  • yukine

    Posted Aug 20, 2008 2:25 pm PT

    Haha...

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