E-mail:
Password:
GameSpot Video Games, PC, Wii, PlayStation 2, GameCube, PSP, DS, GBA, PS2, PS3, Xbox 360, PlayStation 3

Metallic rose added to DS rainbow

New shade of pink previously available only as limited-edition Nintendogs bundle now a regular stand-alone offering for Nintendo's popular portable.
By Tom Magrino, GameSpot
Posted May 16, 2008 12:18 pm PT

Yesterday, industry stat-trackers NPD Group loosed its monthly sales dump. While the industry overall saw continued dramatic sales growth, up some 40 percent year over year thanks in no small part to Rockstar's Grand Theft Auto IV and Nintendo's Mario Kart Wii, one noticeable drop-off was immediately apparent. A far cry from the nearly 600,000 units in February and 700,000 units in March, Nintendo's stalwart portable the DS managed only 415,000 systems in April.

While Nintendo hasn't offered an explanation for the decline, the system maker has taken predictable steps to rekindle interest in the best-selling device. Nintendo said today that the metallic rose DS, previously released as a part of a limited-edition Black Friday bundle with Nintendogs, would become a standard, stand-alone color choice.

The metallic rose DS Lite joins the portable's 2006 launch hue polar white, as well as the systematically rolled-out onyx and coral pink, and the two-tone crimson/onyx and cobalt/black. (A limited-edition gold DS bundled with The Legend of Zelda: Phantom Hourglass was released alongside the metallic rose bundle last year.)

Nintendo has tapped a handful of celebrity talent to promote metallic rose's arrival as a standard offering. Beginning May 19, Ugly Betty starlet America Ferrera and American Idol alum Carrie Underwood will flaunt the new shade of pink in a TV ad campaign. The publisher also said Liv Tyler would plug the crimson/onyx DS Lite in upcoming television spots, much like Nicole Kidman did in Europe last year.

The metallic pink Nintendo DS Lite is expected to be in stock at retailers later this month.

Sign up now to post a comment on this story!

39 Comments

First to Last Latest
kkkkknaruto

vista on psp is so nice and i downloaded ff7 n gow n its soo freakn cool best portable games of da yr

Posted May 20, 2008 9:52 am PT
Login to rate this comment
/ (-4)
kkkkknaruto

i feel sorry for ne1 who owns all da colours cuz psp is a better system n u noe it is....once hakd dat is lol

Posted May 20, 2008 9:51 am PT
Login to rate this comment
/ (-4)
willripyouanew1

another shade of pink.. yeah that's what the girlies were wating for..

Posted May 20, 2008 9:37 am PT
Login to rate this comment
/ (+0)
willripyouanew1

another shade of pink.. yeah that's what the girlies were wating for..

Posted May 20, 2008 9:37 am PT
Login to rate this comment
/ (+0)
Rhubarb9

gief chrome!!

Posted May 19, 2008 1:13 pm PT
Login to rate this comment
/ (+0)
necronaux

Yet another color, but wait... it was already released as a limited bundle? Those people hawking them on e-bay aren't gonna be happy. Isn't the market saturated yet? How many DS's can someone own? Sales must be sliding, now, they've even got celebs pushing them.

Posted May 19, 2008 10:55 am PT
Login to rate this comment
/ (+0)
Cabal23

Why is this news?

Posted May 19, 2008 9:14 am PT
Login to rate this comment
/ (+1)
EPaul

@siLVURcross

The psp has beaten the DS in japan for a few months now

Posted May 19, 2008 4:52 am PT
Login to rate this comment
/ (-1)
siLVURcross

"This is the beat the PSP? At no point has the PSP ever NOT been beaten by the DS."

DS sales worldwide: 70.6 million
PSP sales worldwide: 34 million.
(As of 2007)

DS sold twice as much.

Posted May 18, 2008 8:43 pm PT
Login to rate this comment
/ (+0)
PhazonBlazer

a Metalic green would be cool

Posted May 18, 2008 7:36 pm PT
Login to rate this comment
/ (+0)
ihma

i dont like the ds lite, ive gone thru 3 crimson ones and the buttons on them suck compared to my ds classic, which sucks since i like the crimson one

Posted May 18, 2008 7:16 pm PT
Login to rate this comment
/ (-1)
prioritymail

Nintendo knows how to get that paper! How can you resist the DS when its in your favorite color

Posted May 18, 2008 9:13 am PT
Login to rate this comment
/ (+0)
gmagnus

This is the beat the PSP? At no point has the PSP ever NOT been beaten by the DS.

Posted May 17, 2008 9:31 pm PT
Login to rate this comment
/ (+0)
EPaul

This is to beat the psp no doubt i want a light blue or lime green one

Posted May 17, 2008 1:22 pm PT
Login to rate this comment
/ (+0)
Legend002

We really need a green DS here but that is cool too.

Posted May 17, 2008 10:52 am PT
Login to rate this comment
/ (+0)
MatthewNintendo

Give us a red ds, I've been waiting for that colour, we don't have even a two tone one in europe. I'd consider selling my ds just to get the red if they decided to release that colour.

Posted May 17, 2008 9:55 am PT
Login to rate this comment
/ (+0)
wintergirl01033

I hate pink. When the time comes, I might even sell my DS to get more money for wii games.

Posted May 17, 2008 3:51 am PT
Login to rate this comment
/ (+0)
Jebril

Well obviously the DS will sell less most people who wanted one now have one, but 416,000 is still amazing.

Posted May 16, 2008 9:33 pm PT
Login to rate this comment
/ (+0)
nini200

I wish Nintendo would do one of these in Magenta. I'd buy another DS just for that color.

Posted May 16, 2008 9:02 pm PT
Login to rate this comment
/ (+2)
alberto2045

kool i guess

Posted May 16, 2008 8:27 pm PT
Login to rate this comment
/ (+1)
Ryodude

I'm with OfficialBad, Green needs some attention. A darker shade of pink? Come on!

Posted May 16, 2008 6:47 pm PT
Login to rate this comment
/ (+1)
chibi-acer

Nice. The coral pink was a bit too bold, but this has a nice shade, and isn't as plain as the white or black DS's.

Posted May 16, 2008 5:44 pm PT
Login to rate this comment
/ (+1)
OfficialBed

ugly....a green one would be cool

Posted May 16, 2008 4:09 pm PT
Login to rate this comment
/ (+0)
halomonkey1_3_5

if this had been there when i bought my coral pink DS then i would have gotten it for sure(unless there was metallic/neon green(I'm a 15 year old male BTW))

Posted May 16, 2008 3:33 pm PT
Login to rate this comment
/ (+3)
Platyphyllum

I've been wanting a green one for a long time...

Posted May 16, 2008 3:19 pm PT
Login to rate this comment
/ (+1)
SaintRasmus

This is really gonna save my day. !! A Metallic rose. (Ironic)

Posted May 16, 2008 3:17 pm PT
Login to rate this comment
/ (+1)
AngelCage

Nintendo Boss: "Dam!!! we sell 200k less DS units this month... what we will do?"

Nintendo Exec: "I have and idea, if we release a new color for the DS... say something like ... Metallic Rose a lor of people who actually have two or eve three DSs will run to buy the new one, just like every time we release a new color"

Nintendo Boss: "I like your new and original idea, or system is the better one cause we have the most varied line of colors, even the girly ones"

Posted May 16, 2008 3:08 pm PT
Login to rate this comment
/ (+4)
enoslives7

horrible color....bring out some neon colors !!!!

Posted May 16, 2008 2:58 pm PT
Login to rate this comment
/ (+1)
japanesegoth

when are we going to get regular colors? like not more pink.

Posted May 16, 2008 2:58 pm PT
Login to rate this comment
/ (+1)
Tenjikuronin

Lol.......maybe Sony should try this color scheme for the PS3......

Posted May 16, 2008 2:03 pm PT
Login to rate this comment
/ (+3)
demoralizer

Thats hot

Posted May 16, 2008 1:59 pm PT
Login to rate this comment
/ (+0)
Rect_Pola

Another redish color. No green? No 'pikachu' yellow?

Posted May 16, 2008 1:55 pm PT
Login to rate this comment
/ (+1)
f15srcool

Blue!!

Posted May 16, 2008 1:35 pm PT
Login to rate this comment
/ (-1)
PlasmaBeam44

Jeeze, where is Enamal Blue? I've been holding out on getting a DS because I want that color. (don't worry, my brother owns a DS so there is one that I play all the time).

Posted May 16, 2008 1:24 pm PT
Login to rate this comment
/ (-3)
Merl57

oh geethus get me one!

Posted May 16, 2008 1:16 pm PT
Login to rate this comment
/ (-1)
Kolt-Python

I'm still wondering why major markets like the US are getting fewer colors than other countries or getting them at a rather late stage. O_o

Posted May 16, 2008 1:11 pm PT
Login to rate this comment
/ (+2)
Coviehunter

HELL YES

Posted May 16, 2008 1:02 pm PT
Login to rate this comment
/ (-3)
HelIWithoutSin

Faaaabulous. I'm getting one.

Posted May 16, 2008 12:52 pm PT
Login to rate this comment
/ (-2)
theclaw135

You have to admit, DS is seriously lacking for fans of certain genres. Even compared with GBA.

GBA had an entry in none other than the legendary Fire Pro Wrestling series at launch. Yet DS took nearly 3 years to get its first wrestling game, and that was a strange one.

Posted May 16, 2008 12:49 pm PT
Login to rate this comment
/ (-6)
advertisement

Latest Entertainment Headlines

Latest TV headlines from
Emmy nominees warn against actors strike
Hollywood's leading actors union got a kick in the rear end Thursday from several Emmy nominees worried about the threat of a strike.

Story Tags

News Features

Featured Stories

E3 2008: SCEA unveils $399 80GB PS3, God of War III

Sony's press conference sees SCEA president Jack Tretton reveal Resistance for PSP and MAG, an all-new massive action game from Zipper Interactive; PS3 video store launching tonight; full video inside.
Posted Jul 15, 2008 11:31 am PT

Newsmakers

E3 2008: Video Q&A: Carmack on 'one-game' id-EA deal

Legendary Doom founder, id lead designer Tim Willits, and EA Partners GM David DeMartini talk to GameSpot about how Electronic Arts became Rage's publisher.
Posted Jul 14, 2008 10:47 pm PT

Related Companies