Metallic rose added to DS rainbow

New shade of pink previously available only as limited-edition Nintendogs bundle now a regular stand-alone offering for Nintendo's popular portable.

Yesterday, industry stat-trackers NPD Group loosed its monthly sales dump. While the industry overall saw continued dramatic sales growth, up some 40 percent year over year thanks in no small part to Rockstar's Grand Theft Auto IV and Nintendo's Mario Kart Wii, one noticeable drop-off was immediately apparent. A far cry from the nearly 600,000 units in February and 700,000 units in March, Nintendo's stalwart portable the DS managed only 415,000 systems in April.

Metallic rose, not to be confused with coral pink.

While Nintendo hasn't offered an explanation for the decline, the system maker has taken predictable steps to rekindle interest in the best-selling device. Nintendo said today that the metallic rose DS, previously released as a part of a limited-edition Black Friday bundle with Nintendogs, would become a standard, stand-alone color choice.

The metallic rose DS Lite joins the portable's 2006 launch hue polar white, as well as the systematically rolled-out onyx and coral pink, and the two-tone crimson/onyx and cobalt/black. (A limited-edition gold DS bundled with The Legend of Zelda: Phantom Hourglass was released alongside the metallic rose bundle last year.)

Nintendo has tapped a handful of celebrity talent to promote metallic rose's arrival as a standard offering. Beginning May 19, Ugly Betty starlet America Ferrera and American Idol alum Carrie Underwood will flaunt the new shade of pink in a TV ad campaign. The publisher also said Liv Tyler would plug the crimson/onyx DS Lite in upcoming television spots, much like Nicole Kidman did in Europe last year.

The metallic pink Nintendo DS Lite is expected to be in stock at retailers later this month.

39 Comments

  • kkkkknaruto

    Posted May 20, 2008 9:52 am PT

    vista on psp is so nice and i downloaded ff7 n gow n its soo freakn cool best portable games of da yr

  • kkkkknaruto

    Posted May 20, 2008 9:51 am PT

    i feel sorry for ne1 who owns all da colours cuz psp is a better system n u noe it is....once hakd dat is lol

  • willripyouanew1

    Posted May 20, 2008 9:37 am PT

    another shade of pink.. yeah that's what the girlies were wating for..

  • willripyouanew1

    Posted May 20, 2008 9:37 am PT

    another shade of pink.. yeah that's what the girlies were wating for..

  • Rhubarb9

    Posted May 19, 2008 1:13 pm PT

    gief chrome!!

  • necronaux

    Posted May 19, 2008 10:55 am PT

    Yet another color, but wait... it was already released as a limited bundle? Those people hawking them on e-bay aren't gonna be happy. Isn't the market saturated yet? How many DS's can someone own? Sales must be sliding, now, they've even got celebs pushing them.

  • Cabal23

    Posted May 19, 2008 9:14 am PT

    Why is this news?

  • EPaul

    Posted May 19, 2008 4:52 am PT

    @siLVURcross

    The psp has beaten the DS in japan for a few months now

  • siLVURcross

    Posted May 18, 2008 8:43 pm PT

    "This is the beat the PSP? At no point has the PSP ever NOT been beaten by the DS."

    DS sales worldwide: 70.6 million
    PSP sales worldwide: 34 million.
    (As of 2007)

    DS sold twice as much.

  • PhazonBlazer

    Posted May 18, 2008 7:36 pm PT

    a Metalic green would be cool

  • ihma

    Posted May 18, 2008 7:16 pm PT

    i dont like the ds lite, ive gone thru 3 crimson ones and the buttons on them suck compared to my ds classic, which sucks since i like the crimson one

  • prioritymail

    Posted May 18, 2008 9:13 am PT

    Nintendo knows how to get that paper! How can you resist the DS when its in your favorite color

  • gmagnus

    Posted May 17, 2008 9:31 pm PT

    This is the beat the PSP? At no point has the PSP ever NOT been beaten by the DS.

  • EPaul

    Posted May 17, 2008 1:22 pm PT

    This is to beat the psp no doubt i want a light blue or lime green one

  • Legend002

    Posted May 17, 2008 10:52 am PT

    We really need a green DS here but that is cool too.

  • MatthewNintendo

    Posted May 17, 2008 9:55 am PT

    Give us a red ds, I've been waiting for that colour, we don't have even a two tone one in europe. I'd consider selling my ds just to get the red if they decided to release that colour.

  • wintergirl01033

    Posted May 17, 2008 3:51 am PT

    I hate pink. When the time comes, I might even sell my DS to get more money for wii games.

  • Jebril

    Posted May 16, 2008 9:33 pm PT

    Well obviously the DS will sell less most people who wanted one now have one, but 416,000 is still amazing.

  • nini200

    Posted May 16, 2008 9:02 pm PT

    I wish Nintendo would do one of these in Magenta. I'd buy another DS just for that color.

  • alberto2045

    Posted May 16, 2008 8:27 pm PT

    kool i guess

  • Ryodude

    Posted May 16, 2008 6:47 pm PT

    I'm with OfficialBad, Green needs some attention. A darker shade of pink? Come on!

  • chibi-acer

    Posted May 16, 2008 5:44 pm PT

    Nice. The coral pink was a bit too bold, but this has a nice shade, and isn't as plain as the white or black DS's.

  • OfficialBed

    Posted May 16, 2008 4:09 pm PT

    ugly....a green one would be cool

  • halomonkey1_3_5

    Posted May 16, 2008 3:33 pm PT

    if this had been there when i bought my coral pink DS then i would have gotten it for sure(unless there was metallic/neon green(I'm a 15 year old male BTW))

  • Platyphyllum

    Posted May 16, 2008 3:19 pm PT

    I've been wanting a green one for a long time...

  • SaintRasmus

    Posted May 16, 2008 3:17 pm PT

    This is really gonna save my day. !! A Metallic rose. (Ironic)

  • AngelCage

    Posted May 16, 2008 3:08 pm PT

    Nintendo Boss: "Dam!!! we sell 200k less DS units this month... what we will do?"

    Nintendo Exec: "I have and idea, if we release a new color for the DS... say something like ... Metallic Rose a lor of people who actually have two or eve three DSs will run to buy the new one, just like every time we release a new color"

    Nintendo Boss: "I like your new and original idea, or system is the better one cause we have the most varied line of colors, even the girly ones"

  • enoslives7

    Posted May 16, 2008 2:58 pm PT

    horrible color....bring out some neon colors !!!!

  • japanesegoth

    Posted May 16, 2008 2:58 pm PT

    when are we going to get regular colors? like not more pink.

  • Tenjikuronin

    Posted May 16, 2008 2:03 pm PT

    Lol.......maybe Sony should try this color scheme for the PS3......

  • demoralizer

    Posted May 16, 2008 1:59 pm PT

    Thats hot

  • Rect_Pola

    Posted May 16, 2008 1:55 pm PT

    Another redish color. No green? No 'pikachu' yellow?

  • f15srcool

    Posted May 16, 2008 1:35 pm PT

    Blue!!

  • PlasmaBeam44

    Posted May 16, 2008 1:24 pm PT

    Jeeze, where is Enamal Blue? I've been holding out on getting a DS because I want that color. (don't worry, my brother owns a DS so there is one that I play all the time).

  • Merl57

    Posted May 16, 2008 1:16 pm PT

    oh geethus get me one!

  • Kolt-Python

    Posted May 16, 2008 1:11 pm PT

    I'm still wondering why major markets like the US are getting fewer colors than other countries or getting them at a rather late stage. O_o

  • Coviehunter

    Posted May 16, 2008 1:02 pm PT

    HELL YES

  • HelIWithoutSin

    Posted May 16, 2008 12:52 pm PT

    Faaaabulous. I'm getting one.

  • theclaw135

    Posted May 16, 2008 12:49 pm PT

    You have to admit, DS is seriously lacking for fans of certain genres. Even compared with GBA.

    GBA had an entry in none other than the legendary Fire Pro Wrestling series at launch. Yet DS took nearly 3 years to get its first wrestling game, and that was a strange one.

advertisement

Hot Stories

Newsmakers

Featured Stories

Submit News

Got tips? Send them in!

Recent News

See All News »

Site Blogs