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Hudson chasing Wii profits

Konami-owned company plans to boost profits fourfold by focusing on games for the Nintendo console.

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Bomberman maker Hudson Soft is planning to release eight titles for the Wii during 2008, reports Bloomberg.

The Japanese company is estimating an annual operating profit of ¥10 billion ($97 million) by the end of March 2011. This year, Hudson Soft is intending to pay a dividend--the first in five years--for the year ending March 31.

The key to boosting profits, the company believes, is to focus on making games for Nintendo's Wii--and by doing this Hudson is hoping to quadruple profits within three years.

During the financial year ending March 31, operating profit rose 53 percent to ¥2.7 billion ($26 million)--¥700 million ($6.8 million) over the estimated ¥2 billion, due to better-than-expected sales of software for the Nintendo DS and Wii.

Michihiro Ishizuka--currently Hudson's vice president, and set to replace Hidetoshi Endo as president in June--said, "Two years from now will be the time when game software developers' profits are expected to grow the most, after the winner and loser for consoles becomes clear. I will ensure earnings jump in the next three years by promoting licensing of our games and increasing spending on promotions."

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