Sony reaffirms 11 million PS3 shipment goal

Electronics giant says it's still on track to hit worldwide shipment target by the end of March 2008, might acquire more development studios.

From the PlayStation 3's November 2006 release through the end of Sony's fiscal year the following March, the electronics giant shipped 5.5 million systems to retailers worldwide. Although the system didn't fly off the shelves as quickly as Sony had hoped, the company projected that it would double shipments to 11 million for the current financial year, which runs through March of 2008.

According to a Reuters report, Sony Computer Entertainment CEO Kaz Hirai told the news service in an interview that the company is on track to hit its 11 million goal. To help reach that goal, Hirai also said Sony may acquire more developers so it can create exclusive titles to drum up consumer demand. However, Sony won't purchase studios just because it can.

"Talks of an acquisition would emerge only when a company already has tight relations with us, its corporate culture is compatible with ours, its employees are working closely with us, and it can churn out strong software titles," Hirai told Reuters.

Earlier this week, Sony announced the acquisitions of Evolution Studios (MotorStorm), including its Bigbig Studios subsidiary (Pursuit Force). Financial terms of that deal were not disclosed.

176 Comments

  • SkankForCrack

    Posted Sep 24, 2007 1:15 pm PT

    Sony can't have that big of a price cut.. They'd lose money by selling consoles. Making a PS3 costs more then 400bucks, so they sell it for more then 400bucks. Even if they start selling-out theyll still lose money. What they need is good games... good long games. Blue Ray this, Blue Ray that, produce a game that I can play for more then 7 hours. And maybe ill put down my 360 controller and pick up a PS3.

  • LostLegacy54

    Posted Sep 24, 2007 1:13 pm PT

    omg Hekynn they cant lower the PS3 price to wii price and still make money. They have to sell it for around the cost of making it in order to have profit.

    Please think before posting.

  • Tensorspencer

    Posted Sep 24, 2007 10:42 am PT

    I'm predicting a price cut before the Christmas season rush for the PS3, and if they cut the price to 400$, they will sell like hotcakes, also with MSG4 coming out, Devil may Cry, God of War (unfortunately we'll have to wait until 2009 for that), KZ2 and FFIII, they just need more exclusives to compete with titles like Halo 3. Honestly I know me and a few friends are just waiting for that price cut, and we'll pick one up in a flash. Maybe something might be announced at the TGS, haha I hope.

  • Hekynn

    Posted Sep 24, 2007 9:12 am PT

    SONY lower your ps3 price to wii price then you will be making big bucks!! Thats how nintendo is beating you lol haha! still I like the specs of the system but dont have enough cash to buy mine sorry sony.

  • Autolycus

    Posted Sep 24, 2007 8:02 am PT

    yay just what we need 20 more ps3's to sit with the same 15 thats been sitting in teh back room for months now

  • jcloverboy

    Posted Sep 24, 2007 7:10 am PT

    I won't be getting a PS3 again (already sold my first one) until they have another price cut and some of their good exclusives are released and remain exclusive.

  • carljohnson3456

    Posted Sep 24, 2007 7:07 am PT

    "brittoss Letter to the public from a game retailer:

    Dear Customers,
    Due to an abundance of PS3 consoles sent to us from Sony we are unable to stock your favourite consoles(except the PS3) and games for any consoles(including the PS3) as we have no room to display or store said items.
    We are currently shaking our fists at Sony for the over supply and hope to have the problem resolved soon, either by sending stock back to Sony or you the faithful customer unloading this burden....I mean valuable peice of hardware off our hands.
    Thank you for your buisness,
    Your favourite gaming retailer."

    ------------------------------

    **crickets chirping**

  • brittoss

    Posted Sep 24, 2007 6:50 am PT

    Letter to the public from a game retailer:

    Dear Customers,
    Due to an abundance of PS3 consoles sent to us from Sony we are unable to stock your favourite consoles(except the PS3) and games for any consoles(including the PS3) as we have no room to display or store said items.
    We are currently shaking our fists at Sony for the over supply and hope to have the problem resolved soon, either by sending stock back to Sony or you the faithful customer unloading this burden....I mean valuable peice of hardware off our hands.
    Thank you for your buisness,
    Your favourite gaming retailer.

  • bennae66

    Posted Sep 24, 2007 4:12 am PT

    shipped units.

    SHIPPED

  • Merl57

    Posted Sep 23, 2007 9:01 pm PT

    i just bought a 360 for halo3 and mass effect and I had my wii for a while, plus a PC, no reason for PS3 none of my friends have it

  • smoothn00dle

    Posted Sep 23, 2007 8:27 pm PT

    If PS3 can achieve 11 millions by next march, that is very good. From Oct to March, it has to sold 1 million PS3 per month. No price cut that would be difficult unless Blu-Ray take off or some killer games. I am excited.

  • landisan

    Posted Sep 23, 2007 12:39 pm PT

    I don't know about anyone else but here in WV you can't buy a WII but there are PS3's all over the place. No one is buying them and that is the fact . We have 3 gamestops within 20 minutes of me and I frequent them often I can tell you that at one of them they have had 2 PS3's since march thats 6 friggen months. Man Sony is doomed. DOOMED I SAY!!!

  • darth-revan

    Posted Sep 23, 2007 9:38 am PT

    At this point, I would prefer to have a much cheaper PS3 before I invest in it. For me, 400 bucks is the Maximum for a console that I will pay, and because of that Microsoft and Nintendo have me as a customer.

  • Delongman

    Posted Sep 23, 2007 6:19 am PT

    sales not shipment...SALES

  • Colsworl

    Posted Sep 23, 2007 4:16 am PT

    Well reuters have reported that Sony have now sold, as to consumers, 5 million consoles so a shipment target of 11 million by March is definitily plausible especially as we have the Christmas shopping spree to come and big name games for ps3 in early 2008 like KZ2, LBP and MGS4 etc.

  • tubarao1

    Posted Sep 23, 2007 3:23 am PT

    i don´t care how much shippment but how much is sold.

  • TTDog

    Posted Sep 23, 2007 3:09 am PT

    "Twinturbo120:
    wat r u ppl talking about PS3's not selling? have u been to the store? there outsold"

    Go to the stores a lot as I work near the city centre, every games shop has a nice sized pile of dusty unsold PS3 consoles and a lack of people looking at the games on display, in the UK at least its bombing horribly.

  • NinjaMunkey01 posted Sep 23, 2007 1:01 am PT (does not meet display criteria. login to show)

    NinjaMunkey01

    Posted Sep 23, 2007 1:01 am PT (hide)

    plus this is what I want, more exclusives. because we all know the ps3 is the most powerfull and advanced console out there, but it has not been shown yet! but with more exclusives soon we will see the ps3 puching out games that the 360 could NEVER do even if it used like 5 disks. sony has made a superior console by far, now all they need is superior games for its console.

    but for now I have more games for my 360 (thiugh I havent played them scince warhawk) and I will probably get multiplatformers for it cos they look a bit better and are cheaper.

  • NinjaMunkey01 posted Sep 23, 2007 12:59 am PT (does not meet display criteria. login to show)

    NinjaMunkey01

    Posted Sep 23, 2007 12:59 am PT (hide)

    comthitnuong the numbers dont lie, they are on track. and with sony buying development studios this means more exclusives that people will want, if they keep this up it will not be long before the ps3 comes out on top. plus with the rumor of a $400 ps3 which sounds true if all the big exclusives are coming out early next year. sony is about to geta a huge surge in sales!

    like gamespot says if sony must buy more companies to sell consoles then it willl, they have the money, it will create more exlusives and it will help them in the long run.
    people say that sony has no games but it does, warhawk just came out and its amazing for example. and you can only get licenced F1 games on the ps3. I have never gone a day without something to play on the ps3.

  • comthitnuong

    Posted Sep 22, 2007 10:07 pm PT

    11 million by march is certainly not a realistic goal. At the rate its going right now, the PS3 will never be able to sell that much. Sony may be able to load up stores with stockpiles of them, but as for them selling 11 million, its not going to happen. Just look at the Xbox 360. It has sold about 11-12 million, and has been out a year longer than the PS3.

  • joeyfine

    Posted Sep 22, 2007 9:23 pm PT

    more studios = more 1st party sweetness! i love it!

  • haseebkhan2005

    Posted Sep 22, 2007 6:22 pm PT

    Lowering Prices, PS2 Titles like GOD OF WARII, ResidentEvil4 etc on ps3
    Multiplayer gaming events.

  • ZhenDash

    Posted Sep 22, 2007 5:52 pm PT

    I think Sony should focus more on bringing those PSone classics on the PS Store as well as gathering more titles on the PS3 since it's quite pointless to buy the PS3 if there weren't any games for it.

  • Twinturbo120 posted Sep 22, 2007 5:31 pm PT (does not meet display criteria. login to show)

    Twinturbo120

    Posted Sep 22, 2007 5:31 pm PT (hide)

    wat r u ppl talking about PS3's not selling? have u been to the store? there outsold -.-

  • TTDog

    Posted Sep 22, 2007 5:09 pm PT

    Yay.... by the end of MArch every games shop will have a huge pile of unsold (but Shipped) consoles cluttering the shop up rather than just the bigger stores.

  • shinrock_live

    Posted Sep 22, 2007 3:50 pm PT

    we all know sony can ship ps3's, but what about selling them,that would be nice.

  • HXCDEW posted Sep 22, 2007 2:44 pm PT (does not meet display criteria. login to show)

    HXCDEW

    Posted Sep 22, 2007 2:44 pm PT (hide)

    You guys are idiots. It's a shipment target for MARCH NEXT YEAR! When we can expect games like MGS4, Killzone 2, LittleBigPlanet, etc to be out and sell a sh*tload of PS3s. Of course it's gonna sell. Shipment is an ongoing process and 11 million PS3s is the "sum total" of all the PS3s Sony expects to have shipped since this March and they can ship only so much they can sell. So learn to read.

  • Slash_out

    Posted Sep 22, 2007 2:03 pm PT

    What's the point of shipping so much if it's not selling?
    There already are plenty of PS3 everywhere and it still not selling, sending more won't increase the sell. Ressellers are already crying with those unsold PS3 on their hand.

  • valcrist09

    Posted Sep 22, 2007 1:13 pm PT

    lol who cares about how many systems are out there, get the software up to par good god. cant afford to fuk up anymore exclusives, i just hope the remaining exclusives this year and the amazing ones in early 2008 will be top notch, cause its sonys really only hope to gain some ground and not lose anymore.

  • Chief_Kuuni

    Posted Sep 22, 2007 1:00 pm PT

    shipping doesn't mean anything, it just means that there's more ps3's on the selves and they been on the selves. Don't get me wrong, I'm still going to get one, but I don't think it'll rule. Cause of the games that are going to be on there, I'm a Final Fantasy fan and have to have a ps3 to play it, and love tekken also, so I have no choice but to get one. if they were multi platfrom I wouldn't need to get a ps3

  • Moncada5

    Posted Sep 22, 2007 12:58 pm PT

    Why do they care how much they ship? It doesn't matter if they have 20 million PS3s on the shleves if they don't sell.

  • aquamah posted Sep 22, 2007 12:39 pm PT (does not meet display criteria. login to show)

    aquamah

    Posted Sep 22, 2007 12:39 pm PT (hide)

    PS3 will rule next year... i am sure

  • fartys posted Sep 22, 2007 12:08 pm PT (does not meet display criteria. login to show)

    fartys

    Posted Sep 22, 2007 12:08 pm PT (hide)

    chitty, chitty bang bang we love you!................

  • rarson

    Posted Sep 22, 2007 12:05 pm PT

    "The fact of the matter is that whether or not the PS3 does well or not, has no impact on gamers who don't play that system."

    Wow, are you new to the videogame world?

    Successful systems garner third-party support, which sometimes translates into exclusive titles. I waited years to buy a PS2 but eventually had to because of so many good titles that I was missing out on by not owning one.

  • andjeff posted Sep 22, 2007 11:18 am PT (does not meet display criteria. login to show)

    andjeff

    Posted Sep 22, 2007 11:18 am PT (hide)

    That's because the Wii is better

  • Sandro909

    Posted Sep 22, 2007 11:16 am PT

    WTF Proust, share some of that money dude. -_-

  • LittleYoshi

    Posted Sep 22, 2007 10:41 am PT

    HK-47-M4: "I think Sony should buy Rockstar because Rockstar and Sony had a really good relationship last gen and Rockstar would look good under Sony. But I bet Sony will soon purchase Insomniac and/or Level 5. I wonder if Sony will purchase Factor 5."

    Is in Insomniac a playstation first party deveopments already???

  • CrushedGroove

    Posted Sep 22, 2007 10:31 am PT

    I want to start by saying that I own an XBOX 360 and a Wii. As it stands, I have no intention of buying a PS3 until next year. I agree that the price is more than a little steep, and the amount of content available is lacking at the moment. However, I did buy a 360 at launch, and the situation wasn't much different there. Granted, the price was lower, but the lineup was horrible. Until Oblivion came out, players were stuck with titles such as King Kong, Gun, Kameo, PGR3, Ridge Racer, and various sports titles. Nothing at launch for the 360 was worth shouting about, but titles slowly came, and the system is doing well. So what's not to say that the same isn't going to happen to the PS3 once it gets some more solid titles under it's belt. The fact of the matter is that whether or not the PS3 does well or not, has no impact on gamers who don't play that system. The only people who stand to lose if the system were to flop (other than Sony), are the PS3 owners, and since all of them seem to love the system, then more power to them. I have no problem with gamers claiming loyalty to a certain system, but the bickering about what is the better of the three is just ridiculous. Play what you like and let everyone else play what they like. I've said it before, but it's the same as bashing someone because they like chocolate ice cream, but you think vanilla is better. Wow, that got long quickly. Sorry for the sermon.

  • anzagi1 posted Sep 22, 2007 10:20 am PT (does not meet display criteria. login to show)

    anzagi1

    Posted Sep 22, 2007 10:20 am PT (hide)

    ok, vass86. I cannot get my head round how and why people still think the PS3 is expensive $499 on bestbuy, that's £250 in my country, that is SO cheap for the power house your actually getting. I know people go on about how they don't want a media machine, they don't want a Blue Ray player, but listen up, your getting it and think yourself lucky as your getting it for a bargain. I paid £425 just for the console on launch and I still even then considered I had a bargain, and I still do. Its not expensive for what it is atall, I just don't get it, sorry. Both the PS1 and PS2 launched at $368 which 12 years and 7 years ago was alot of money! and for the record the original xbox launched at $368 xbox 360 launched at $399 (the one with a 20gb hard drive). so, based on all that I really really don't see the big deal.

  • ericblue21 posted Sep 22, 2007 9:58 am PT (does not meet display criteria. login to show)

    ericblue21

    Posted Sep 22, 2007 9:58 am PT (hide)

    Nov has lots good games come out on both systems as well as few of exclusive titles, and the Christmas is near so hopefully it'll help SONY to sell PS3.

  • HK-47-M4

    Posted Sep 22, 2007 9:48 am PT

    I think Sony should buy Rockstar because Rockstar and Sony had a really good relationship last gen and Rockstar would look good under Sony. But I bet Sony will soon purchase Insomniac and/or Level 5. I wonder if Sony will purchase Factor 5.

  • vass86

    Posted Sep 22, 2007 9:46 am PT

    "However, Sony won't purchase studios just because it can."

    then in the last paragraph it states that they bought bigbig studios lol. anyway i loved ps1 and ps2 but i'm not interested in ps3. they need two things. 1 is to drop the rediculous price the 2nd and more important is to make it worth the money in the first place. then i'd buy one

  • Proust posted Sep 22, 2007 9:29 am PT (does not meet display criteria. login to show)

    Proust

    Posted Sep 22, 2007 9:29 am PT (hide)

    have two PS3s and will pick one up for parents (have to share the blu-ray library) if the price drops.

  • enoslives7

    Posted Sep 22, 2007 8:59 am PT

    They better seriously drop the price if they wanna sell that many units

  • mark_unix posted Sep 22, 2007 8:58 am PT (does not meet display criteria. login to show)

    mark_unix

    Posted Sep 22, 2007 8:58 am PT (hide)

    interesting to note that the PS3 is selling faster then the xbox360 did in the same amount of time.
    as microsoft was no where near that number in the same amount of time the PS3 had worldwide.

  • TTDog

    Posted Sep 22, 2007 8:47 am PT

    AS long as the fanboys remember that SHIPPED is not SOLD

  • Phylyn5151

    Posted Sep 22, 2007 8:47 am PT

    "Sony reaffirms 11 million PS3 shipment goal" I don't care if they ship 100 million units tomorrow, they have to give people a reason to buy the system. Sony needs to go back the the drawing board and design PS3lite!

  • _fIrE_

    Posted Sep 22, 2007 8:44 am PT

    I really think they can make it. Unfortunately I have already bought a Playstation 3, so I cannot contribute to those numbers.

    It really is beginning to have a strong game library, and there are many more good games coming to it.

  • anzagi1

    Posted Sep 22, 2007 8:42 am PT

    ok, i'm prob going to grilled but heres my thought. PS3 has been out since Nov, and Since March in Europe, it has 76 games available on it, 33 that Gamespot have scored 8 + and a further 18 that have scored 7+, now I don't think that is bad. I probably play hour a day, weekends maybe 6 hours, and not once since launch have I been without a game to play. And even if you complete them all, there are so many with replayability values such as motorstorm (new expansion packs avail, free and $1.99), warhawk, rainbow 6, if your bored, get on the network and create some new challenges. I'm no fanboy, I'm not even an avid sony fan, I bought it at launch with high hopes and so far have only been impressed, great games (not loads of course, 1st year), regular network firmware updates, and nothing sort of a very exciting up coming 12 months, with so many new features etc and a whole load of potentially outstanding games. My feelings are, if you have a ps3 enjoy it if you feel you can't don't rant about it and constantly put sony down sell it. It's so easy to get caught up in all this anti-sony chat, but i'l just sit and smile, as this is exactly how it was with PS2, "how can they force a dvd player onto people", "where are the games". They did, and what a success that machine has had. I'd like to see the list of games available on the xbox 360 in the first 10 months.

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