Confirmed: No X07

After comments by Aaron Greenberg and Larry Hryb about the event getting cancelled this year, Microsoft goes on the record to confirm.

Yesterday the Internet was awash with rumours that Microsoft's annual European event, X0, would not be held this year. Two Microsoft employees, Xbox Live marketing manager Aaron Greenberg and director of programming Larry Hyrb, both suggested that there wasn't going to be an X07. Now Microsoft has officially confirmed the news.

The official statement from the company is as follows: "I can confirm that we are not hosting an X0 event this year. We review how we demonstrate our fantastic games and gaming experiences every year, and this year we have decided to highlight blockbusters like Forza Motorsport 2, BioShock, Mass Effect, and of course Halo 3 on an individual basis rather than have one large event."

In years past, Microsoft has held the event in late September. As it stands, Microsoft already has a major event going on for that time frame this year with the launch of Halo 3 on September 25.

The company refused to comment on whether or not it would be holding a UK-based event this year in lieu of the pan-European X0.

176 Comments

  • KEITH1437

    Posted Jul 20, 2007 9:17 am PT

    blows

  • kavadias1981

    Posted Jul 20, 2007 9:14 am PT

    Oh dear. A crap show has been cancelled. Whip out the hankees.

  • swiftstar183

    Posted Jul 20, 2007 9:09 am PT

    Was this event Canceld, because of the big Profit hit Microsoft's gaming devision took this year?? 1.83 billion i think it was.

  • A55kicka

    Posted Jul 20, 2007 9:08 am PT

    Oh well, atleast Bill gates is rich

  • jefe414

    Posted Jul 20, 2007 9:07 am PT

    "really don't understand why people like Halo.

    What's the appeal?
    A clumsy, weird sci-fi game..."

    Fair enough. I think I am the only 360 user who didn't like The Darkness one bit.

  • Hawk456

    Posted Jul 20, 2007 9:02 am PT

    ok... so what.

  • SpazH3d

    Posted Jul 20, 2007 9:01 am PT

    Bummer.

  • Sk8erHeadshot

    Posted Jul 20, 2007 8:59 am PT

    Micro is not looking good.....

  • raidspawn

    Posted Jul 20, 2007 8:58 am PT

    comthitnuong

    Oh well. I got pretty much all I needed from the games at E3. It still is kind of disappointing though. Last year's X07 was great.

    lol, last year's X07. lolz

  • Xerran

    Posted Jul 20, 2007 8:57 am PT

    Well that just plain sucks. First Peter Moore leaves and now no X0 event this year, @$% Microsoft? I always look forward to these events. Oh well.

  • sangoanuta posted Jul 20, 2007 8:57 am PT (does not meet display criteria. sign in to show)

    sangoanuta

    Posted Jul 20, 2007 8:57 am PT (hide)

    I really don't understand why people like Halo.

    What's the appeal?
    A clumsy, weird sci-fi game...

  • willripyouanew1

    Posted Jul 20, 2007 8:57 am PT

    That 3 year warranty sure is hitting Microsoft hard.

  • AnFangs_Endes

    Posted Jul 20, 2007 8:54 am PT

    maybe they should launch H3 at the same time of the year the other's were launched

  • Thornscar

    Posted Jul 20, 2007 8:53 am PT

    Those shows cost to much anyways and weve already heard of all the new games at E3. Halo 3 on the same date will be a nice make up!

  • Jared_Vegeta

    Posted Jul 20, 2007 8:52 am PT

    Darn. Oh well, I'm sure it will return.

  • Oni_Ryu67

    Posted Jul 20, 2007 8:50 am PT

    Ah well...

  • CowbellFanatic

    Posted Jul 20, 2007 8:47 am PT

    Wow. E3 gets toned down, now X07 is cancelled. Hopefully the other foreign shows go as planned, Tokyo Game Show and Liepzig. This year is turning out to be lackluster for gaming events.

  • miningguy

    Posted Jul 20, 2007 8:46 am PT

    the only thing i would expect from X0 this year was Halo Wars so no big deal.

  • Spartan1017

    Posted Jul 20, 2007 8:44 am PT

    dad gum, i always look forward to the XO events

  • fenwickhotmail

    Posted Jul 20, 2007 8:44 am PT

    pretty poor excuse to me. X06 was impressive, X07 would have been good

  • treyskillz

    Posted Jul 20, 2007 8:36 am PT

    Okay Halo is going to be great in all but, I want to know more about 08 now ... thanks M$ for keeping me out of the loop

  • Supermodified

    Posted Jul 20, 2007 8:36 am PT

    This may turn out to be one of the saddest periods in gaming over the last 10 years. MS and Sony can't seem to get their products working or selling, Nintendo is KILLING Sony in Japan, and one of the top selling products, the Wii, cannot be found in stores (believe me, I've looked everywhere in the metro-Chicago area, and I'm not camping out 6 hours before a store opens). Maybe I'm full of gloom-and-doom, but I feel very uneasy right now at where the industry might be headed in 2008. Still, trying to be "somewhat" optimistic....

  • shenron43

    Posted Jul 20, 2007 8:34 am PT

    ah, its all good.

  • MrPMPisBeefy

    Posted Jul 20, 2007 8:34 am PT

    Interesting that they would cancel an event for all games coming up in light of one major game. I know they didn't say that exactly but thats how it seems.

  • comthitnuong

    Posted Jul 20, 2007 8:33 am PT

    Oh well. I got pretty much all I needed from the games at E3. It still is kind of disappointing though. Last year's X07 was great.

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