Confirmed: No X07

After comments by Aaron Greenberg and Larry Hryb about the event getting cancelled this year, Microsoft goes on the record to confirm.

Yesterday the Internet was awash with rumours that Microsoft's annual European event, X0, would not be held this year. Two Microsoft employees, Xbox Live marketing manager Aaron Greenberg and director of programming Larry Hyrb, both suggested that there wasn't going to be an X07. Now Microsoft has officially confirmed the news.

The official statement from the company is as follows: "I can confirm that we are not hosting an X0 event this year. We review how we demonstrate our fantastic games and gaming experiences every year, and this year we have decided to highlight blockbusters like Forza Motorsport 2, BioShock, Mass Effect, and of course Halo 3 on an individual basis rather than have one large event."

In years past, Microsoft has held the event in late September. As it stands, Microsoft already has a major event going on for that time frame this year with the launch of Halo 3 on September 25.

The company refused to comment on whether or not it would be holding a UK-based event this year in lieu of the pan-European X0.

176 Comments

  • comthitnuong

    Posted Jul 20, 2007 8:33 am PT

    Oh well. I got pretty much all I needed from the games at E3. It still is kind of disappointing though. Last year's X07 was great.

  • MrPMPisBeefy

    Posted Jul 20, 2007 8:34 am PT

    Interesting that they would cancel an event for all games coming up in light of one major game. I know they didn't say that exactly but thats how it seems.

  • shenron43

    Posted Jul 20, 2007 8:34 am PT

    ah, its all good.

  • Supermodified

    Posted Jul 20, 2007 8:36 am PT

    This may turn out to be one of the saddest periods in gaming over the last 10 years. MS and Sony can't seem to get their products working or selling, Nintendo is KILLING Sony in Japan, and one of the top selling products, the Wii, cannot be found in stores (believe me, I've looked everywhere in the metro-Chicago area, and I'm not camping out 6 hours before a store opens). Maybe I'm full of gloom-and-doom, but I feel very uneasy right now at where the industry might be headed in 2008. Still, trying to be "somewhat" optimistic....

  • treyskillz

    Posted Jul 20, 2007 8:36 am PT

    Okay Halo is going to be great in all but, I want to know more about 08 now ... thanks M$ for keeping me out of the loop

  • fenwickhotmail

    Posted Jul 20, 2007 8:44 am PT

    pretty poor excuse to me. X06 was impressive, X07 would have been good

  • Spartan1017

    Posted Jul 20, 2007 8:44 am PT

    dad gum, i always look forward to the XO events

  • miningguy

    Posted Jul 20, 2007 8:46 am PT

    the only thing i would expect from X0 this year was Halo Wars so no big deal.

  • CowbellFanatic

    Posted Jul 20, 2007 8:47 am PT

    Wow. E3 gets toned down, now X07 is cancelled. Hopefully the other foreign shows go as planned, Tokyo Game Show and Liepzig. This year is turning out to be lackluster for gaming events.

  • Oni_Ryu67

    Posted Jul 20, 2007 8:50 am PT

    Ah well...

  • Jared_Vegeta

    Posted Jul 20, 2007 8:52 am PT

    Darn. Oh well, I'm sure it will return.

  • Thornscar

    Posted Jul 20, 2007 8:53 am PT

    Those shows cost to much anyways and weve already heard of all the new games at E3. Halo 3 on the same date will be a nice make up!

  • AnFangs_Endes

    Posted Jul 20, 2007 8:54 am PT

    maybe they should launch H3 at the same time of the year the other's were launched

  • willripyouanew1

    Posted Jul 20, 2007 8:57 am PT

    That 3 year warranty sure is hitting Microsoft hard.

  • sangoanuta posted Jul 20, 2007 8:57 am PT (does not meet display criteria. sign in to show)

    sangoanuta

    Posted Jul 20, 2007 8:57 am PT (hide)

    I really don't understand why people like Halo.

    What's the appeal?
    A clumsy, weird sci-fi game...

  • Xerran

    Posted Jul 20, 2007 8:57 am PT

    Well that just plain sucks. First Peter Moore leaves and now no X0 event this year, @$% Microsoft? I always look forward to these events. Oh well.

  • raidspawn

    Posted Jul 20, 2007 8:58 am PT

    comthitnuong

    Oh well. I got pretty much all I needed from the games at E3. It still is kind of disappointing though. Last year's X07 was great.

    lol, last year's X07. lolz

  • Sk8erHeadshot

    Posted Jul 20, 2007 8:59 am PT

    Micro is not looking good.....

  • SpazH3d

    Posted Jul 20, 2007 9:01 am PT

    Bummer.

  • Hawk456

    Posted Jul 20, 2007 9:02 am PT

    ok... so what.

  • jefe414

    Posted Jul 20, 2007 9:07 am PT

    "really don't understand why people like Halo.

    What's the appeal?
    A clumsy, weird sci-fi game..."

    Fair enough. I think I am the only 360 user who didn't like The Darkness one bit.

  • A55kicka

    Posted Jul 20, 2007 9:08 am PT

    Oh well, atleast Bill gates is rich

  • swiftstar183

    Posted Jul 20, 2007 9:09 am PT

    Was this event Canceld, because of the big Profit hit Microsoft's gaming devision took this year?? 1.83 billion i think it was.

  • kavadias1981

    Posted Jul 20, 2007 9:14 am PT

    Oh dear. A crap show has been cancelled. Whip out the hankees.

  • KEITH1437

    Posted Jul 20, 2007 9:17 am PT

    blows

  • bigpapi69

    Posted Jul 20, 2007 9:17 am PT

    So What

  • damutt13

    Posted Jul 20, 2007 9:18 am PT

    Wasn't planning on watching it anyway.

  • drlove06472

    Posted Jul 20, 2007 9:19 am PT

    WAAAAAAAAAAAAA! lol

  • GameWiz47

    Posted Jul 20, 2007 9:22 am PT

    Its all business, that 3 year warranty and 1.8 billion dollar loss maybe some of the reasons.

  • pewens

    Posted Jul 20, 2007 9:27 am PT

    Who cares? As long as there are great games to PLAY on 360 (or any console). I don't care if they use shows and events to promote them. To be honest I think these shows are pointless. Just release the games and if they are great games people will buy them without the needless hype for six months!!

  • Jamaipanese

    Posted Jul 20, 2007 9:28 am PT

    couldn't care less

  • BlacKJaCK2290

    Posted Jul 20, 2007 9:29 am PT

    Sounds like MS is trying to recoup all those repair costs for their faulty console.

  • dmastor

    Posted Jul 20, 2007 9:31 am PT

    who cares how many of us really would be at the show anyway? Plus all you news you can get from press releases,E3, and other show no big deal i think it's better for them to focus on halo 3,bioshock (can't wait),forza and the great mass effect all this year! Plus Too human and call of duty 4

  • Reetesh

    Posted Jul 20, 2007 9:32 am PT

    Maybe they will have Huge parties for every game then.

  • football_legend

    Posted Jul 20, 2007 9:33 am PT

    Actually, this year they dont need X07, they already highlighted the awesome games which will come this winter. The best line-up in gaming history for a console.

  • Agreb91

    Posted Jul 20, 2007 9:34 am PT

    I really don't care there is not X07. Halo 3 is coming out and there is no point.

  • PhoenixInferno

    Posted Jul 20, 2007 9:36 am PT

    Its not the end of the world. There was no X04, but it came back for X05. It sounds like there are no major announcements they need to make - all the big games that are coming out this year we all know about, and anything they want to talk about for next year they can do at other events, TGS perhaps.

    This was a business decision - at least partially motivated by the $1B+ USD charge to MSFT's E&D division.

  • rkgambill

    Posted Jul 20, 2007 9:38 am PT

    Depression...

  • TMontana1004

    Posted Jul 20, 2007 9:39 am PT

    Smart choice Microsoft--an X07 is completely pointless this year with all the amazing titles coming such as Halo 3, BioShock, GTA, and Mass Effect.

  • Thorpe89 Site moderator

    Posted Jul 20, 2007 9:44 am PT

    Well, I guess that was a good choice to make.

  • Agermemnon

    Posted Jul 20, 2007 9:52 am PT

    I agree with football_legend they showed what's in the pipeline at E3 and that's a serious amount of triple A game's on the way , i would'nt want to be releasing a game out round then so many big hitters , just one thing though......... where the hell are we to find the time to play them all lol

  • CamisadoBlue

    Posted Jul 20, 2007 9:53 am PT

    Well seeing as they showed us pretty much everything at E3 this isn't such bad news... i wouldn't be suprised if this was them trying to tighten the purse strings to soften the blow from the $1 billion they are losing in repairs.

  • Megavideogamer

    Posted Jul 20, 2007 9:54 am PT

    Other than the poor Europeans. Who cared over there about this, Microsoft might be hurting for cash to put on another event? Halo 3 is out so no one will notice.

  • GungraveZero

    Posted Jul 20, 2007 9:55 am PT

    Very good choice indeed. I'm going to be picking up all those games too lol.

  • chex81

    Posted Jul 20, 2007 10:03 am PT

    as long as we have events or showing (small or big) that show new material, im all good.

  • ColdfireTrilogy

    Posted Jul 20, 2007 10:08 am PT

    oh well sounds like theres a lot of good games comin out anyway

  • CTR360

    Posted Jul 20, 2007 10:09 am PT

    not big deal no another boring show like e3 without big news

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