Nintendo tops Sony's market value

The Mario factory's shares hit a record high and briefly overtakes the PlayStation 3 maker on the Japanese stock market.

Last week both Nintendo and Sony shares continued to climb, with the former rapidly creeping up on the latter's market capitalisation, according to Bloomberg. Today Nintendo shares temporarily overtook Sony, hitting a record high of 45,350 yen (approx $367), which brought the company's net worth to 6.57 trillion yen ($53 billion), in comparison to Sony's 6.48 trillion yen ($52 billion). At the close of the Tokyo-based Nikkei stock exchange, Nintendo's shares had dropped down to 45,100 yen ($365).

The company may also beat Sony's sales figures this year, as it has forecast 1.14 trillion yen in revenue ($9.2 billion) this business year, following on from 966.5 billion yen ($7.8 billion) in its last fiscal year, which ended March 2007. Sony, which reported 1.02 trillion yen ($8 billion) sales in its game division, has not published an estimate for its financial 2008 year, which also started in April 2007.

Nintendo is reported to have sold about 2.37 million Wii consoles in the US, 2 million in Japan, and 1.47 million in other regions, including Europe.

Nintendo spokesperson Ken Toyoda said that he did not believe that sales in the US had reached their full potential, and that in the past, the company had sold twice as many consoles in the US as in Japan or Europe.

623 Comments

  • mariokart64fan

    Posted Feb 28, 2009 9:28 pm PT

    and yes it is just you! as a owner of all 3 consoles plus ds psp etc
    i see wiis library, and when i compare it to ps3s/360s in terms of variety ,the other 2 just fail completely, but since i do like all genres, i like my 360 ps3, wii is just better, it isnt about price either, its mostly because ive played nintendo since back when and they just keep things fresh , microsoft and sony on the other hand take from playbooks lol, they only care for core players , and thats not a good market, to be honest, do you think ps2 and 1 sold well because gamers only, no, those played music /,movies etc and when dvd players came out ps2 was the cheapest way, and ps1 acted like a cd/radio and games on those systems were in my opinion funner then ps3 lol, maybe sony should go back to being the least powerful console much liek wii is and offer their variety, socom the getaway r and c gt etc all i see on ps3 from them are resistance socom r and c gt (demo not full game) motorstorm and lbp , and kz2 thats 3 fps 2 racing games 1 plat/action adventure with shooting and whats little big planet i dont know but any how, i liked ps1 and ps2 xbox and all nintendos consoles /some sega consoles, alot better then this gens stuff sure theres great games on 360 ps3, no question about it b ut what would it be if you didnt like fpses, lol, tough and good questions to ask your self, when comparing the sales, thank god i was interisted in more then just fpses ,, id think id get pretty bored of one genre really quick on ps3 360 alone lol, more the the n64 had, that was by the way the 3rd gens fps console, it also had some awsome nintendo games to bvoot, but i dont see much in the way of variety now, adays ,

  • mariokart64fan

    Posted Feb 28, 2009 9:17 pm PT

    its aimed at every one when is one going to understand how snes nes ps1 and ps2 the gb and ds line have succeeded, is because of that, not every one likes fps games ,not every one likes gta mariokart mario etc, there has to be a game for every one even non gamers heres a couple ps2 games not aimed at gamers, but every one, including gamers can play it
    guitar hero ddr
    those aint your averaGE RACING SHOIOTING OR SPORT GAMES , those get you off the coucch , just like the whole wii idea, sure you can sit and play most if its games, but wii fit, youll stand , and look at nes, and snes with their educational software, which was nintendos way of catoring to non-gamers, and every one interistged in it
    mariopaint is another one , ps1 had a few other titles, like those light gun games which were like duck hunt or pure classics like ff etc, the reason it succeeded lol ,
    ps2 same thing and more, eye toy! remember that,
    also back then , it wasnt fps graphics fps that, it was a mix of everything , nintendo knew what was happenng, which is why they made wii they also said. 3 consoles aimed at one market=bad. why do you think sega called it quits, it wasnt getting sales, because what did it do differently, honestly compared to saturn , it was the same thing with less controller inputs. (it had 4 plus a start l and r d pad and stick) saturn had six action buttons a dfpad start and select as well as l and r, genesis also had 6 , or 3 depending on model
    so ya, aint got it yet!
    look at eb games look at the majority of 360 ps3 titles, i bet they are shooters, some racing games yearly sports titles very few rpgs and platformers
    then go look at wii games, they are shooters racers party/board rpg sandbox (bully driver godfather scarface)
    educational-iron chef etc fitness-wii fit sports , detection-csi hard evidence ,
    adventure-sonic etc
    other light gun games and so on, thats what makes wii so different , a vast selection in genres types and not many recieve hype, the ones that do are actually good, the ones without vary, they wont see much sales but that dont mean theg ames are bad, as far as the slow japan sales, goes, last month, 360 was only a few thousand units ahead, japans a smaller market , then last gen , its getting smaller because not many rpgs this gen and thats alll japan basically plays mostly of, it did succeed early on , just like 360 slipped and didnt do squat early on, that didnt help them either, so if you think wii is slowing down based on one countries sales , then i dont know where you been when ps2 didnt do well in cerain areas,

  • SPANNER-MAN

    Posted Jun 27, 2007 2:53 pm PT

    Thats because americans are hard to please, not to mention this is the future Nintendo you have to stop living in the past and let it go, we don't want to go backwards but forward. And i can tell u people bought it just because they where bored, and they needed to spend money on something new. To this day my nephew haven't touch that system since. Don't even get me started with my 360 and ps3. I am sick of first person shooters, i can't stand those games. I'll have to wait till the end of the year to get a good game.

  • Liquid_Snake

    Posted Jun 27, 2007 1:12 pm PT

    anjul nintendo hasnt rewarded anything yet. when they do something like xbox live or all those super cool games they promised come out then you can say that. something selling well doesnt mean its great. im not calling the wii a fad(its the only next gen system i own), but ide wait till the end of the year to say anything about nintendo or any other company.

  • anjul

    Posted Jun 27, 2007 12:43 pm PT

    I personally don't believe Nintendo's sales of the Wii have to do with appealing to non-gamers. Non-Gamers don't go to EBGames, or the Video Game section anyways, they weren't the ones eating up every detail attainable on the Wii back when it was called the Revolution, and nobody knew anything about how it would work. If anything it's grabbing the existing gamer market, especially anyone who played the NES, or SNES, because of it's simplicity, you can't argue with the fun of Super Mario World(which is apparantly out on Wii too now). Not to say it isn't converting, but I think most of the muscle is the excitement of jaded gamers who see something new. Or anyone who cares about video games evolving. After all, how far can interactivity evolve if you're not changing the way you physically interact?? Non-Gamers don't know anything about how new and just plain out of the ordinary the Wii is.

    @ Digital-Hero
    I totally agree with you. Even the twelve of us who were still supporting Nintendo last time around didn't really KNOW that Nintendo would actually make such a drastic leap forward. We just kind of had faith, and Nintendo rewarded our faith generously.

  • Digital-Hero

    Posted Jun 27, 2007 12:26 pm PT

    Nintendo is making Sony look totally irrelevant this generation. Who would have saw this coming a couple years ago? No one.

  • ReeceBrown

    Posted Jun 27, 2007 11:09 am PT

    wooooooh big N

  • jpfondeur

    Posted Jun 27, 2007 10:32 am PT

    Why is this story STILL on the front page !?

  • LosDaddie

    Posted Jun 27, 2007 10:07 am PT

    Great news!

  • ManOfTeal

    Posted Jun 27, 2007 9:52 am PT

    rustedfruit....it states in this article that you are a moron when it comes to understanding simple economics and that you should be removed from the planet before you reproduce.

    Smart people know that this article is comparing the stock market values of all of Nintendo and all of Sony.

  • rustedfruit

    Posted Jun 27, 2007 9:46 am PT

    nmdogg01... it states in the article that the revenue showed is ONLY the Sony GAMES division. This article is not including cameras, tvs, stereo's etc...

    Playstation is way over-rated. Go Nintendo! Go Microsoft! but most of all GO PC!!!

  • wolf795

    Posted Jun 27, 2007 9:33 am PT

    If you are a parent, what would you get your kids? an expencive PS3 or a cheap Wii? Easy question.

    Who cares if Wii is outselling PS3? PS3 IMO is still better then Wii. But maybe it's just me. I can't get much more then 5 minutes of enjoyment out of shaking a controller as fast as I can. But I can't get much enjoyment out of PS3 with all 10 of their lame games.

  • nmdogg01

    Posted Jun 27, 2007 8:36 am PT

    What makes this development particularly interesting to me is that Nintendo has acheived this by being strictly a video game company whereas Sony also had to sell TV's, VCR's, DVD players etc. etc. to meet that mark.

    Go Nintendo

  • evergleam

    Posted Jun 27, 2007 8:18 am PT

    Go Mario!

  • Tenjikuronin

    Posted Jun 27, 2007 7:39 am PT

    :
    DS sales, which, correct me if I'm wrong, but didn't I read on this site that DS sales eclipsed PS2 sales.


    DS sales did eclipse PS2 sales on a month to month basis, but total units sold still has a major gap.

    DS = 40.29 Million
    PS2 = 120.10 Million

    I predict that the DS will eventually catch up to the PS2, but it will take a while (unless Nintendo releases a new handheld by then).

  • Mtlguy

    Posted Jun 27, 2007 6:12 am PT

    Don't forget about all the DS sales, which, correct me if I'm wrong, but didn't I read on this site that DS sales eclipsed PS2 sales... Yes its a great day for the Mario Factory, the'yre back on top at what they do best, making video games and systems for said games. At least Sony has Blu-ray going for it, I read Blockbuster won't be stocking HD, so that's good news for Sony, they can be second best at least. As for Xbox360, not much to worry about Microsoft hasn't turned off the money pump, so who knows what they'll be up too. It is refreshing to hear that Microsoft isn't interested in making handhelds and thus continues to publish games on the DS, so it's not impossible to imagine a DS Conkers bad fur day or a goldeneye that won't suck...

  • thug_angel123

    Posted Jun 27, 2007 5:57 am PT

    why wii is selling more simple it was supposed to aim for more non-gamers any normal guy who barely touched any next gen console can be moved by its motion sensing so wii got the majority..

  • ManOfTeal

    Posted Jun 27, 2007 5:53 am PT

    Google, Yahoo, Wii........I'm seeing a pattern here. Weird, funny names make people remember you better......brilliant.....absolutely brilliant.

  • SuperSix6075

    Posted Jun 27, 2007 5:49 am PT

    doesnt matter we'll see in 1-3 years when sonys blu-ray disk's will be taking the lead in gaming where nintendos junk wii graphics and tired gameplay will be at ... lotta poor people in this world who cant afford a great system like 360, ps3

  • -HCMF-

    Posted Jun 27, 2007 5:18 am PT

    HAHA. more proof that sony has lost touch with it's consumer.

  • KingSigy

    Posted Jun 27, 2007 4:49 am PT

    It's about time.

  • kdt55

    Posted Jun 27, 2007 4:28 am PT

    Get money.

  • Princecake

    Posted Jun 27, 2007 2:46 am PT

    because fresh new games tend to either cost a lot or extremely risky and more likely than not that new IP will have both but for a company doing so well, I really wish to see new and bold games pumping out from Nintendo. but then again, if it has huge userbase (which it will ) I think more and more 3rd parties will jump on board and many of those will choose the creative/risky/niche market approach to be frank, i don't care about nintendo's franchises anymore - more of the same anyway. But, fire emblem alone keeps me with nintendo nowadays, I only play wii sports and more specifically, baseball is proving to be a real good stress-reliever (and i'm from aus, which doesn't even know what baseball is )

  • pang0012

    Posted Jun 27, 2007 1:19 am PT

    Mario, Zelda, Metroid....come on Nintendo after so many they still coming out with the same franchise again and again....BORINGGGGG.....pls be more creative and come up with new titles like 360 or probably PS3 later. They can come up with a fresh new controller why cant they come up with fresh new games?

  • Xeroblack

    Posted Jun 27, 2007 12:45 am PT

    no big surprise to be truthful i mean in a lot of places the wii is still on back order. i mean i am by no means a "nintendo fan-boy" but they have simply delivered what they have promised a new an unique gaming experience for fans and that is to be respected

  • StarDust666

    Posted Jun 27, 2007 12:30 am PT

    Another milestone to the Big N! Just to show that more power is not always better... paying a grand for a door stopper, 'Fun Anyone?' now bring on ps4; 6 billion giga herrtz clock speed, can render a round ball in less than .0005 of a nano second, sixaxis2 (look and feels exact like sixaxis1) can only be played on Extra Full Hi Def hollowgram globe TV, the clouds look more realistic and its only gonna cost you 5 grand. Considering thats cheap cos what you get is a device that can be hooked up to the Extra Full Hi Def hollowgram globe TV. And only for the Europeans; you only get half of a machine and will be charged full price... and lastly, the ps5 will have a piece of Ken's hair built in for free! only costing you 10 grand, what a bargain! i cant wait!

  • pinthepimp

    Posted Jun 27, 2007 12:10 am PT

    JW16, quit being a fanboy dude. You bought a PS3 without the intention of buying games ? Wow, with people like you Sony don't need to make games! And try taking a marketing lesson, Nintendo won't admit it publicly, but 'Wii' isn't a name you forget easily, because it makes you laugh. There's so much about Hi-Def at the mo, I've got a Hi-Def TV, tbh, I think the Wii control system gives more benefits game-wise, and i can see all three console manufacturer's implimenting it next time round.

    As someone else mentioned, owning a Wii has nothing to do with economic status, I work hard & I've established myself as a landlord for 6 months now. I won't be getting a PS3 until there's some games I like and they bring back Rumble. (Sony & Immersion look to be settling their problems - Rumble will help sales for Sony, Immersion will get royalties, everyone wins)

  • JW16 posted Jun 26, 2007 11:54 pm PT (does not meet display criteria. login to show)

    JW16

    Posted Jun 26, 2007 11:54 pm PT (hide)

    I don't like ether consle the 360 is much better graphics wise and is has the games i own a ps3 just cause i wanted to get all next gen game systems but i have only played it about 3 times sense i got it and i got it about 2 days after it came out.PS3 sucks so dose the Wii and what kinda of name is that any ways was the guy taking a piss when he thought of it.

  • FallenAngel

    Posted Jun 26, 2007 11:31 pm PT

    I'm a Sony fan myself, but slapme7times, it's idiot fanboys like you that give most of sensible Sony fans a bad name. That was such a lame comment it's not even funny.

  • Trindris

    Posted Jun 26, 2007 11:09 pm PT

    @ slapme7times

    What the hell are you talking about? I could easily buy all three systems but I chose Wii because I like it best, it has no correlation to my economic status, and I bet this is true for most Wii owners. Also, next time try not to sound so condescending, "your majesty".

    Anyway, congratulations Nintendo!

  • jogunther

    Posted Jun 26, 2007 11:03 pm PT

    Yeah ProtoMan, that dude did come off like a spoiled child. Plus you don't have to be rich to own a PS3, I'm a good example. Hell, I don't even work to support(add joke here) my gaming. TO THE NEWS, Good for Nintendo, but next year will probably tell a different tale as the PS3's install base increases. Just a guess, any thoughts?

  • --ProtoMan--

    Posted Jun 26, 2007 10:43 pm PT

    @ slapme7times

    Sorry, but not everybody is a spoiled like you. Do you seriously think you're cool because you like to spend $400+ on a console and $60 on games?

    Some people actually have to pay for housing, cars, food, clothing, etc. Do you understand how that works?

  • Tenjikuronin

    Posted Jun 26, 2007 10:01 pm PT

    On a side note, what's with Matsu-s-h-i-t-a's sagging stock? Last time I checked, Panasonic/Technics/etc. were doing pretty well (or at least better than Sony is right now)....

  • SythasVC

    Posted Jun 26, 2007 9:55 pm PT

    I hope Nintendo releases a 1080p capable Wii. That is, that RENDERS then at 1080p, not just upscaling. If it can do that and play the old Wii games like that, I'll come back to Nintendo 100%.


    ... well... maybe just 90%

  • slapme7times posted Jun 26, 2007 9:47 pm PT (does not meet display criteria. login to show)

    slapme7times

    Posted Jun 26, 2007 9:47 pm PT (hide)

    any rise is likely attributed to spiderman 3, not sony's game division....

    as to the longevity of the wii, i think it has legs. it appeals well to the lower class. doesn't require a new tv, it's simple and easy to use, you don't even need to afford an internet connection because nintendo doesn't have it ready for internet gaming in the first place.

    tons of poor, lower class people around the world can afford it, and are dazzled by... the flashy... new controller...

  • --ProtoMan--

    Posted Jun 26, 2007 9:17 pm PT

    @ bongremlin

    I see what you mean. Developers do have a tendency to stick with what works--hence long-lasting series such as Madden that do not evolve a bunch. I mean, they update the rosters, add a few new features, and sell a major game. However, it seems to me that no one gets tired of playing these games. Personally, I bought all the Tony Hawk games up through American Wasteland, and I liked them all even though they were quite similar. But if developers do not take the opportunity to get some new types of games on the Wii, then they will have really messed up.

    getoconnection is right--Nintendo laid the groundwork for a lot of current staples in video games. They created or popularized the d-pad & buttons gamepad (copied by many), 6-button controller with shoulder buttons (copied by many), and analog stick and rumble (copied by many).

    Nintendo is behind in some areas (like online), but their contributions to game controllers cannot be ignored.

  • getoconnection

    Posted Jun 26, 2007 8:17 pm PT

    bongremlin

    However, the game mechanics for those games were pretty much the same.
    ---------------------------------------------------------------------------------------------------
    I would have to disagree. With each new console Nintendo has change the very control itself. They have fashioned the game content to fit the CONTROL scheme they wanted to use and everyone else followed. Remember Sony redesigned their controller to use the analog. Content followed. Nintendo has been in the business for so long because they are able to change. Everyone else just follows.

  • themyth01

    Posted Jun 26, 2007 8:11 pm PT

    There are NOT division stocks, whoever came up with this is quite ignorant, this is the company. Sony as a whole is a company, Sony stocks account for Sony, not just Sony gaming division.

  • Yuck_Too

    Posted Jun 26, 2007 8:01 pm PT

    --nevershort --
    Bringing up MS in this and asking how long will it take them to catch up to Sony or Nintendo really shows you know your stuff .

    MS could buy all of Sony with a single years "Profits" never mind the revenue they do. Heck MS sits on over $50 Billion in cash aside from all other assets.

    But this is about how well Nintendo is doing...and when you compare them to Sony they are cleaning up.

    Think how much further ahead Sony would have been from a corporate perspective if they had not release the PS3 and waited until they had more developer support, less costly hardware and not suffered what will come to a $4 Billion US loss in 2 years.

  • bongremlin

    Posted Jun 26, 2007 7:59 pm PT

    @ GabuEx Well you also forgot that since the NES era, the power of the consoles improved, hence the graphcis of games have improved each geneartion and the games have gotten much bigger in size. And you're right, the controllers were pretty much identical up until now with the Wii and all. However, the game mechanics for those games were pretty much the same. The reason Nintendo has been doing so well for the last 20 yrs or so, isn't because developers are constantly thinking of new ways of using the classic controller, but it's because they made improvements and tweaks on the game content itself. Also keep in mind, microsoft and sony wasn't in the gaming market (consoles) during that time which would also lead to the great success of nintendo. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Add: And the main reason why so many people are buying the Wii is because of one the Wii mote. Everyone wants to play it because it's got a new approach to gaming. So if developers do run out of ideas, then they'll lose a large chunk of their consumers. So far all the games that came out feels fresh and fun, because the Wii hasn't even been out that long yet. Sooner or later, developers will make sequels for these games just like they do for every other console. I'm just afraid they'll turn out to be games that rely on the same mechanics as before but with new characters, story etc. Though that's not always bad, for example God of War and GOW2 rocks. But by that time, the WIi wouldn't be the 'innovative' console anymore, which will reduce much of the appeal that it has now.

  • getoconnection

    Posted Jun 26, 2007 7:58 pm PT

    SCE just lost billions people. If the article was about SCE only, the numbers wouldn't even be close.

  • getoconnection

    Posted Jun 26, 2007 7:44 pm PT

    bongremlin

    Developers are going to run out of ideas sooner or later
    --------------------------------------------------------------------------------------------------
    Wow. Don't give the developers too much credit for their creativity all at once. lol

  • smithers_109

    Posted Jun 26, 2007 7:44 pm PT

    bradly_2795

    This is not the total of all of Sony's stocks. This is just Sony Computer Entertainment, which is the head of the video game department in the company. Sony has 9 times the revenue of Nintendo because they don't just rely on video game hardware and software for profits

    True, Sony is a far larger company than Nintendo, but you are wrong in saying that this is only SCE, it is actually ALL of Sony Corp's share values. Certainly, Sony sells FAR more than Nintendo as a whole as a result of its massive diversity of products and sheer size, but its market capital is comparable, because its shares are worth less. Read the article on Bloomberg, it will inform you that this market capital valuation is for all of Sony Corp, not just SCE.

    "June 25 (Bloomberg) -- Nintendo Co.'s market value surpassed that of Sony Corp., a company with eight times more revenue, underscoring the success of the Wii game console in outselling rival PlayStation 3" that from the Bloomberg article.

  • GabuEx Site moderator

    Posted Jun 26, 2007 7:42 pm PT

    @ bradly_2795:

    A company's worth on the stock market is not the same as the amount of revenue a company takes in. This is indeed Nintendo's net worth exceeding that of the entirety of Sony. That does not mean that Nintendo's revenue matched that of the entirety of Sony.

  • bradly_2795

    Posted Jun 26, 2007 7:37 pm PT

    This is not the total of all of Sony's stocks. This is just Sony Computer Entertainment, which is the head of the video game department in the company. Sony has 9 times the revenue of Nintendo because they don't just rely on video game hardware and software for profits

  • assassinX01

    Posted Jun 26, 2007 7:34 pm PT

    "I'm going to give my predictions on the console wars here in the United States of America because I'm the only true expert:

    First Place - XBox 360 > Excellent advertising campaign, lots of backup from major TV networks, and an American product

    Second Place - Nintendo Wii > The will come in a very close margin to the 360. Cheap and targetted to the casual market which is the strongest market thanks to the middle class who are not desperate tech whores

    Third Place - PS3 > They screwed up big time by thinking the game industry was run by the hardcore players (aka mostly fanboys) who need to have the latest in technology no matter the cost. They might sell 15 million units tops here. Also what's the deal with the ad campaign?? It's horrible. "

    Funny, doesn't look like anyone asked for your opinion. We all have our own, but that doesnt make them accurate. But on topic, that's extraordinary that Nintendo's equity has shot up to such a degree, especially since they don't do anything that isn't related to games (as opposed to Sony's multiple division). Although just because the stock reaches a certain value doesn't mean the company has that actual worth; Nintendo's stock frequently inflates and deflates rapidly, but their work force and actual worth doesn't vacillate accordingly.

  • GabuEx Site moderator

    Posted Jun 26, 2007 7:33 pm PT

    @ bongremlin:

    The thing that I don't understand about the idea about developers "running out of ideas" for the Wii is this. Ever since the NES, the controller for each game was almost identical in the theory behind it: you have a surface with a bunch of buttons and you press them to do stuff. With the 3D era came the control stick, but it was still the same idea.

    Now, with the Wii, not only are there buttons, but it also can detect full 3D motion. You basically have what we had before, only with something huge in addition that has never been seen before. It adds at least as much as the control stick did, if not much, much more, and people certainly haven't run out of ideas for the control stick.

    If developers didn't run out of ideas for the standard controller-with-buttons, after it's been in place for nearly 24 years, why do people think that people are going to run out of ideas for something that can detect full 3D motion? It seems to me that there are rather a lot more possibilities there than with a bunch of buttons.

  • HALOISTHEBEST26

    Posted Jun 26, 2007 7:04 pm PT

    I would agree with Stan-gamble

  • Stan_Gable posted Jun 26, 2007 7:00 pm PT (does not meet display criteria. login to show)

    Stan_Gable

    Posted Jun 26, 2007 7:00 pm PT (hide)

    I'm going to give my predictions on the console wars here in the United States of America because I'm the only true expert:

    First Place - XBox 360 > Excellent advertising campaign, lots of backup from major TV networks, and an American product

    Second Place - Nintendo Wii > The will come in a very close margin to the 360. Cheap and targetted to the casual market which is the strongest market thanks to the middle class who are not desperate tech whores

    Third Place - PS3 > They screwed up big time by thinking the game industry was run by the hardcore players (aka mostly fanboys) who need to have the latest in technology no matter the cost. They might sell 15 million units tops here. Also what's the deal with the ad campaign?? It's horrible.

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