Analyst: PS3 price cut possible this year
Goldman Sachs analyst believes Sony may lower costs of the PS3 $100 worldwide this October; design simplification, cheaper chips could pave way.
One thing many industry watchers believe will have to happen for Sony to maintain its role as a juggernaut in the gaming business is a price cut for its PlayStation 3. Currently strapped with a tag of $499 for the 20GB model or $599 for the 60GB model, the PS3 has the distinction of being the most expensive console on the market.
Sony is making steps to bring down the cost of the system's production, and one analyst believes that a PS3 price cut could happen this year. Goldman Sachs analyst Yuji Fujimora believes Sony may cut the price of the PS3 by $100 this October, reports CNN Money.
Citing design simplification (Fujimora provides the example of the PlayStation 2 consisting of 2,000 parts at launch and only 600 parts in its latest incarnation) and cheaper microprocessor chips, Fujimora believes a price cut would not hurt Sony's strategy overall.
Microsoft released the Xbox 360 almost a full year ahead of the PS3 and has not yet cut the price of its console. Nintendo's Wii, which debuted shortly after the PS3, currently retails for $249.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Dragon Age: Origins Interview with Ray Muzyka
We chat with Ray Muzyka about some of the features in Dragon Age: Origins. Full Story
- Posted Jul 8, 2009 4:06 pm PT
-
Left 4 Dead 2 Doug Lombardi Interview
We talk to Doug Lombardi about Left 4 Dead 2 at a recent preview event in London. Full Story
- Posted Jul 3, 2009 4:42 pm PT
Featured Stories
-
Sony dismisses Activision threats, PS3 price cut rumors
Sony Corp. CEO Sir Howard Stringer brands third-party publisher's comments as "noise," SCEA CEO Jack Tretton says other consoles don't deliver the same value. Full Story
- Posted Jul 8, 2009 1:15 pm PT
- 1014 Comments
-
PS3 MGS4/Killzone 2 bundle now available
Best Buy begins offering rumored $400 retail configuration, which packs in 80GB console with nearly $90 of top-rated games. Full Story
- Posted Jul 7, 2009 11:19 am PT
- 488 Comments
-
Battlefield 1943 suffers server snafu
EA Dice's multiplayer-only downloadable shooter experiencing matchmaking technical difficulties after Xbox 360 launch this morning. Full Story
- Posted Jul 8, 2009 12:48 pm PT
- 155 Comments
-
Blizzard: Free-to-play WOW 'possible'
Lead designer Tom Chilton says the multiplatinum MMORPG champion could abolish monthly subscription plan by adopting microtransaction system. Full Story
- Posted Jul 7, 2009 12:43 pm PT
- 351 Comments
-
Square Enix retires Eidos publishing label
Japanese pub consolidates operations in Europe and NA, confirming some headcount reduction; British company's name will live on through dev studios. Full Story
- Posted Jul 7, 2009 11:15 am PT
- 146 Comments
Recent News
Site Blogs
-
Battlefield 1943 Review Coming Monday
Battlefield 1943, the latest entry in the venerable Battlefield series, arrived on the Xbox Live Marketplace and PlayStation Network this...





486 Comments