Marc Ecko conjoins with Human Head

Hip-hop clothier teams up with Prey developer for all-new action game on next-generation systems.

A week after Marc Ecko announced he was adding a games division to his multimedia empire, the hip-hop fashion mogul has unveiled his first project...sort of. Marc Ecko Entertainment (MEE) has just revealed a deal with Human Head Studios, the shop behind last year's PC and Xbox 360 shooter Prey.

"As a huge fan of Prey, I am psyched to have the opportunity to watch Human Head enhance our vision and bring it to life," Ecko said in a statement. He then added some hyperbole infused with basketball imagery "It's sort of like drawing up the play for the 'to win' basket and having Jordan there to execute it to perfection," said Ecko.

But besides the hype, little was known about the MEE-Human Head project. According to the two companies, their first collaboration will be an "all-original IP" for unspecified next-generation consoles. The action game will be "jointly" developed by MEE and Human Head, with the lion's share of work being done at the latter's Madison, Wisconsin-based headquarters.

The unnamed Human Head game will mark Ecko's second foray into games. The first, Marc Ecko's Getting Up: Contents Under Pressure (PC, Xbox, PlayStation 2), was a graffiti-themed stealth action game developed by The Collective (The Da Vinci Code, the forthcoming Harker) and published by Atari in 2006. Despite solid reviews and a large media push, the game sold just over 174,000 copies on all platforms in the US, according to the latest figures from the NPD Group.

53 Comments

  • dEPh1

    Posted Dec 4, 2008 9:20 am PT

    MARC!!!! ECKO!!!!!..... listen from one graffiti artist to another make a sequel....... so i can stay off the streets for once....... Getting Up 2 with a GTA feel, come on think bout it..... Cope2 and Futra would love it..... lol just a thought

  • ShaunToncray

    Posted Sep 23, 2008 8:48 am PT

    Could a sequel to Getting Up be in the works? That game was the biggest breath of fresh air in recent gaming history. I would buy a Wii just to play a Getting Up sequel on that console. Could you imagine the potential?

  • vf21x

    Posted Apr 23, 2007 3:39 pm PT

    They are being punished by GOD for making GETTING UP!!
    As if there weren't enough a$$holes throwing graffitti up al over, this game just glmorizes it and no doubt adds to the problem. Thank You lord. Next: MARCK ECKO himself. YEAH BOY!!!!!!!

  • comthitnuong

    Posted Feb 22, 2007 2:41 pm PT

    The game is probably going to be hip hop inspired isn't it?

  • thekey

    Posted Feb 22, 2007 10:49 am PT

    "ticalmc2k2
    360, you can have this exclusive."

    I guess your mad, because the BS3 isn't doing well on the market, and can't beat the Wii in sales to save its life,or are you just jealous that MS is getting more then expected love this generation?

  • jaredgood1

    Posted Feb 22, 2007 9:33 am PT

    Ecko lost me when there wasn't a single Viagra product placement in Getting Up. A missed opportunity if there ever was one...

  • GrayHalo

    Posted Feb 22, 2007 8:57 am PT

    I think its funny to see comments like "I bet he (Marc Ecko) hasn't even played prey." Yet at the beginning of the second paragraph it quotes Ecko saying "As a huge fan of Prey..." so to those comments I ask you, did you even read the article or did you just come to some conclusion based on the summary and comment.

  • Sanguis_Malus

    Posted Feb 22, 2007 8:04 am PT

    Stop talking rubbish Ecko, Prey was a total let down !

  • BigDaveyDogz

    Posted Feb 22, 2007 7:45 am PT

    "ticalmc2k2
    360, you can have this exclusive."

    tical everywhere I go I see you bashing MS & praising Sony...your not a true gamer or anything close to a gamer. You're a petty fanboy. Appreciate a game for what it is...not what system its on. Just because its not MGS800 or any other franchise game doesn't mean its not going to be good or original. I bet you don't even own a PS3...guess what. I do! :p

  • dnathug

    Posted Feb 22, 2007 7:00 am PT

    Damn I wish I would have played Getting Up but nope, hear some people saying that it was good. Hopefully we'll see what they do with this.

  • gta11

    Posted Feb 21, 2007 9:27 pm PT

    Hmmmmm I will have to keep on track with this.

  • monkey_man322

    Posted Feb 21, 2007 9:26 pm PT

    "Getting up" Was an amazing game with awesome production value. Its just too bad it didnt sell that well. Lets hope his next endevor does well

  • robfield

    Posted Feb 21, 2007 9:23 pm PT

    It seems like he is serious about this game stuff

  • VladimirCrow

    Posted Feb 21, 2007 9:11 pm PT

    Prey was a pretty decent game, not great but good enough.

  • godzillavskong

    Posted Feb 21, 2007 7:41 pm PT

    Maybe they should release it at 20.00 just to get it out there.I mean I never gave his first game a chance because I was skeptical.I think I'll rent it just because everyone on this forum seems to like it.

  • BelmontMaster

    Posted Feb 21, 2007 7:40 pm PT

    Prey wasn't even that great. It was all hype I thought.

  • dunit13

    Posted Feb 21, 2007 6:41 pm PT

    i liked prey and i thought getting up looked awesome but i never got a chance to play it i hope ecko makes something cool i think he is really an awesome guy.
    good look Mark!

  • Wezker619

    Posted Feb 21, 2007 6:22 pm PT

    I like Mark Ecko he has a good and well selling clothing line better than Ambercrombie and Fitch and Holister. Lets get the point Marc Ecko getting up was a good game for his first try its also for the casual gamer. Graffiti has nothing to do with Hiphop Gihx1rush ur setting up a sterotype. Prey it was a okay game I dont recommend buying the game but like renting for sure.

  • raze-boi

    Posted Feb 21, 2007 6:21 pm PT

    C'mon guys! Getting Up was superb!!! Give him a chance to develop his future, cheers!

  • walter_k

    Posted Feb 21, 2007 6:17 pm PT

    I like Echo's style but I don't think he can keep up with the other producers...too bad.

  • glhx1rush

    Posted Feb 21, 2007 6:03 pm PT

    Hip Hop/Marc Ecko =Poop. Anything related to Games that he does= POOP.

  • Charlie2688

    Posted Feb 21, 2007 5:32 pm PT

    The people that didnt like Prey really missed the whole point of Prey (You know the whole retro DOS FPS style)...but hey if Prey hits platinum...gets PC action game of the year...and a majority of positive reviews...well....

  • aRE-you-AFraid

    Posted Feb 21, 2007 5:19 pm PT

    meh

  • booomer69

    Posted Feb 21, 2007 5:13 pm PT

    Looking foward to it

  • Pete5506

    Posted Feb 21, 2007 5:08 pm PT

    This could go ether way

  • XlpranksterlX

    Posted Feb 21, 2007 5:05 pm PT

    Is this to replace their main guy that left like a month ago?

  • zerooslo7990

    Posted Feb 21, 2007 4:59 pm PT

    I liked Getting up, and prey. So I am looking forward to this.

  • aldrenar47

    Posted Feb 21, 2007 4:55 pm PT

    lets just hope he applies all the knowledge he gained in the clothing industry to his game design

  • Chief_Kuuni

    Posted Feb 21, 2007 4:55 pm PT

    is this good or bad?

  • anarchicgoth

    Posted Feb 21, 2007 4:53 pm PT

    Oh no! Prey was awesome but now Marc Ecko is gonna have a whigger figting aliens! NO!!!! Why Human Head! Why!

  • ticalmc2k2

    Posted Feb 21, 2007 4:48 pm PT

    360, you can have this exclusive.

  • mhfurniture

    Posted Feb 21, 2007 4:41 pm PT

    prey was a great game and getting up was good too.
    this nex gen game is going to be great

  • Rockin_MixMasta

    Posted Feb 21, 2007 4:27 pm PT

    Prey sucked.
    Getting up was O.K.

    Hense. Their game will be S.O.K

  • diablobasher

    Posted Feb 21, 2007 4:15 pm PT

    TTDog:

    And? That doesn't inherently make it a bad game, lots of games are rediculously linear, heres looking at you Quake 4 and Doom 3, Prey at least had some interesting ideas and a good art direction, with fantastic music. Sure it was easy and linear, but it was at least interesting, unlike Quake 4 or Doom 3.

  • Sokkratez

    Posted Feb 21, 2007 4:06 pm PT

    Prey is a good game.

  • neodarknight

    Posted Feb 21, 2007 4:05 pm PT

    cool

  • TTDog

    Posted Feb 21, 2007 4:05 pm PT

    "diablobasher:
    TTDog: Why? Prey was an awesome game."

    Prey was so linear it was painful... Enter new room through door/portal A, there is one other door/portal in the room... where do you think you should go. Even worse than that you couldn't die, you were just sent to the spirit world for a few seconds, you could complete the whole game with the basic weapon if you have the patience of a saint.

  • syafiqjabar

    Posted Feb 21, 2007 3:53 pm PT

    PC Gamer actually awarded Prey PC Action Game of The Year 2006 as well as multiplayer game of the year (beating the buggy and ad-filled BF2142). Many other publications gave it good scores.

  • dukerav

    Posted Feb 21, 2007 3:49 pm PT

    Next gen spray painting, meh, no thanks. I wouldn't say that I was a "huge fan of Prey", but it was a decent game on the PC, I kind of doubt that he's ever played Prey, but hey, who knows.

  • OfficialBed

    Posted Feb 21, 2007 3:47 pm PT

    nooooooooooooooooooo.........i hated his 1st game

  • masterchief_123

    Posted Feb 21, 2007 3:40 pm PT

    why do people hate so much, this just means more games, and more games means more good games (also more bad games)

  • Rockin_MixMasta

    Posted Feb 21, 2007 3:34 pm PT

    He only said he was a fan to show support for their new bond.

    Wtf are you people thinking. Get with reality.

  • the-very-best

    Posted Feb 21, 2007 3:33 pm PT

    "As a huge fan of Prey..."

    Oh wow...I'm sure the game they're working on will turn out good...ahem.

  • ghsacidman

    Posted Feb 21, 2007 3:28 pm PT

    If he is a fan of Prey... There is no hope for Ecko's gaming devision. Prey sucked so badly!!! Possibly the worst shooter ever. It had so much potential... Huge disappointment, just like this news.

  • bossjimbob

    Posted Feb 21, 2007 3:27 pm PT

    The Collective made some great games (the original Buffy, for instance). Not sure why Getting Up didn't sell better considering all the decent reviews.

  • DOOM_SONYMAN

    Posted Feb 21, 2007 3:23 pm PT

    are they reposting old news

  • shasam712

    Posted Feb 21, 2007 3:22 pm PT

    Someone had to be a fan of Prey...

  • aboghannam

    Posted Feb 21, 2007 3:15 pm PT

    Nice!

  • Re_ensurer

    Posted Feb 21, 2007 3:14 pm PT

    Mark Ecko Entertainment eh.

  • Somini

    Posted Feb 21, 2007 3:14 pm PT

    This doesn´t sound too promising.

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