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Research firm: 75 million PS3s sold by 2010

The first professional prognostication of the year says Sony's system will win the console wars but won't dominate like its predecessor.

While most of the globe spent the last few days popping champagne and recuperating from the subsequent headaches, business analyst firm Research and Markets, based out of Dublin, Ireland, was busy putting the final touches on its latest examination of the gaming industry.

The company is currently peddling a brief titled "The Transforming Global Video Games Market: The Emergence of Next Generation Gaming," which examines the future of the industry, concentrating largely on the race between the PlayStation 3, Xbox 360, and Wii.

The firm believes that the PS3 will ultimately carry the largest market share, with 75 million PS3s sold worldwide by 2010. However, the company doesn't expect the PS3 to dominate the new console cycle the same way the PlayStation 2 did last generation, due largely to European "late launch issues" and the head start of the Xbox 360.

Though Research and Markets didn't divulge its long-term sales predictions for the Xbox 360 or Wii in today's press release, a quick look at the brief's table of contents reveals more of the company's opinions. Titles of topics include "Xbox 360 is close on the heels of the PS3 overall," "The US is expected to be the largest next-generation console market by 2010," and "The handheld market is no longer a one horse race."

507 Comments

  • ricsuave

    Posted Jan 2, 2007 2:38 pm GMT

    "XDesign2003
    I own a PS3, lol360 & Wii and honestly speaking the 360 only has a couple of games that truly made me want to play,"


    Ooh ooh, I call Bull***!

  • jofy

    Posted Jan 2, 2007 2:38 pm GMT

    Some_One_Plays
    "You people won't want to buy a PlayStation 3 (60G $659.99 [CND]) with blue - ray built into it. Yet the XBOX 360 ($499.99 [CND]) can play HD DvDs by adding the HD DvD Drive which is $199.99 [CND]. Together that is $699.98 [CND] which is more then the PlayStation 3 without tax. With tax it's $804.98 (XBOX 360) and with the PlayStation 3 built in blue - ray it is $758.99. The cheapest HD DvD player I have found is $79.99 [CND] - $129.99 [CND] and the blue - ray players $1299.99 [CND] which was from Samsung (BD-P1000) not Sony (because Sony made a blue - ray player with a high price). So if you don't buy a PlayStation 3 it shouldn't be because of the cost because in the long run it's more cheater if you want your XBOX 360 to play next - gen DvDs. That is just the tip of the iceberg with cost and power of the PlayStation 3. Even with the games the Wii has lower rated games on this site then the PlayStation 3 but the Wii never gets bashed down. With the PlayStation 3 you'll see better games as the year goes on even on the Wii because it just launched. Even right now I think there aren't that much good games on the XBOX 360 I say only a hand full are decent."

    YES,totally agree

    khellendros1
    "My question is how many of you have actually played a PS3? I have one and my best friend has a 360 with Gears and Oblivion and like 5 other games. After playing both systems we were both impressed with the PS3. That's not to say we didn't like the 360 but we couldn't deny how wonderful the system was. That's been the case with everyone whose come to play the PS3. I have someone wanting to come over everyday"

    I think you should invite this xbox360 fanatic ric suave to play with your ps3,hahahaha.

  • theruiner_1

    Posted Jan 2, 2007 2:37 pm GMT

    ricsuave
    ."Can they throw in some T-shirts too? "
    --------------------------------------------------------------------------------------------------------
    COME ON NOW YOUR ASKING TOO MUCH!

  • ricsuave

    Posted Jan 2, 2007 2:36 pm GMT

    "vdarkfall999
    Not that many good games on the 360, theruiner_1? "

    Dude you got the wrong guy. I definitely don't think RUINER said that! lol

  • XDesign2003

    Posted Jan 2, 2007 2:36 pm GMT

    Man so many Sony haters in here, and GDI most are lol360 lovers, for crying out loud why are you only flaming Sony news when we all know that they did dominate before and they will again. I own a PS3, lol360 & Wii and honestly speaking the 360 only has a couple of games that truly made me want to play, they had a friggin 1 year headstart and they only have a couple of good games? The sole purpose of buying a 360 was only for Halo 3, nothing more, And if you think $600 dollars is alot then think again, i had to pay $1500 for it and im not disappointed at all, so stop whinning and enough flaming, if you love your console then just marry it for all i care and dont hog the mesaage board in here.

  • hector1313

    Posted Jan 2, 2007 2:35 pm GMT

    Or 75 million people living in abject poverty

  • azizalbaker

    Posted Jan 2, 2007 2:35 pm GMT

    So whats next...Analysts predict billion ps3's in2020? LOL

    75 million in 3 years? IMPOSSIBLE

  • vdarkfall999

    Posted Jan 2, 2007 2:35 pm GMT

    Not that many good games on the 360, theruiner_1? Jesus, man, what have you been playing? Gears of War, Dead Rising, Oblivion (that one's not exclusive, but oh well), PGR 3... all fantastic games. I mean, the quality of those games aren't really even a matter of opinion... I defy you to play Dead Rising and not be entertained.

    Too all the naysayers, Resistance is really good, and it looks fantastic on an HDTV. Oh, and it doesn't have the frame rate issue that GoW has.

  • ricsuave

    Posted Jan 2, 2007 2:34 pm GMT

    "theruiner_1
    ricsuave said;
    "theruiner_1
    "This just in. As of tomorow Kmart will be having a BLU LIGHT SPECIAL EVENT WHERE THEY WILL BE GIVING AWAY PS3 WITH A PUCHASE OF HANES UNDERWARE. They will continue this special event until 2010 or untill the ps3 sells 75 million consoles, which ever comes first."

    Still too expensive. --------------------------------------------------------------------------------------------------------
    BUT YOU GET BLU RAY AND WIFI AND HDMI AND G STINGS OR BOXER BRIEFS
    ITS A GREAT VALUE. HERE READ THIS Some_One_Plays
    "You people won't want to buy a PlayStation 3 (60G $659.99 [CND]) with blue - ray built into it. Yet the XBOX 360 ($499.99 [CND]) can play HD DvDs by adding the HD DvD Drive which is $199.99 [CND]. Together that is $699.98 [CND] which is more then the PlayStation 3 without tax. With tax it's $804.98 (XBOX 360) and with the PlayStation 3 built in blue - ray it is $758.99. The cheapest HD DvD player I have found is $79.99 [CND] - $129.99 [CND] and the blue - ray players $1299.99 [CND] which was from Samsung (BD-P1000) not Sony (because Sony made a blue - ray player with a high price). So if you don't buy a PlayStation 3 it shouldn't be because of the cost because in the long run it's more cheater if you want your XBOX 360 to play next - gen DvDs. That is just the tip of the iceberg with cost and power of the PlayStation 3. Even with the games the Wii has lower rated games on this site then the PlayStation 3 but the Wii never gets bashed down. With the PlayStation 3 you'll see better games as the year goes on even on the Wii because it just launched. Even right now I think there aren't that much good games on the XBOX 360 I say only a hand full are decent."
    --------------------------------------------------------------------------------------------------------
    YOU SEE YOU SEE...."



    Can they throw in some T-shirts too?

  • peacenutman

    Posted Jan 2, 2007 2:34 pm GMT

    TIME: "PS3 is a bust!"
    PS haters: "LMAOz! TIME is right, PS3 is dOOmed!"

    Bunch of analysts: "PS3 is going to win in the future."
    PS haters: "NONONO!, they are wrong! PS3 is dOOmed!"

  • Christopher1Bub

    Posted Jan 2, 2007 2:34 pm GMT

    "cucarachon
    PS3 is the best console out there but i dont think it is going to win the consoles war "

    Agreed plain and simple. It Does have better technology. I'm sure future games will be great on it. But alot of people are not going to buy it because of a price. Sony Fanboys, its up to you to help them get that price lower. Buy an extra one and sell it on Ebay for a lower price. That can help sony out alot. I wont do that however lol but you 100% no changing people mind fanboys can. And whoever reported me saying that I said something rude needs to layoff.

  • imortiferus

    Posted Jan 2, 2007 2:30 pm GMT

    seth24 "ps3 graphics chip alone is worth about over $500."

    Please, the 7800 series chips that the PS3 is based on are now available at very cheap prices, LOL.

    Furthermore, It's not worth the silicon it's laid on. The Xenos GPU in the 360 is unified shader 100%, and it can do things PS3 can't ever dream off doing like run HDR and 4x AA simultaneously. Direct X 10 will enable the 360 to do things only dreamt of on PS3, more shaders, more geometry, more lighting.

  • voice83

    Posted Jan 2, 2007 2:30 pm GMT

    heh, some ppl are mentioning the great games to come out for the ps3, and they are right. i'll probly get one if the price does drop. but, dont count out the wii cause the current games are sub-par on average. look how ninty wh*red the ds after it had been out for about a year by adding great games. i find it hard to believe that the 3 will outsell the wii. of course, consoles are a bit of a different story.

  • Kahuna_1

    Posted Jan 2, 2007 2:29 pm GMT

    lol i dont think anyone notices that every system rips you off in one way

  • ChoadS

    Posted Jan 2, 2007 2:29 pm GMT

    Maybe by 2012, who knows. Its up to the game publishers and what platform that they prefer, because it's the games that sell systems in the long run.

  • theruiner_1

    Posted Jan 2, 2007 2:29 pm GMT

    ricsuave said;
    "theruiner_1
    "This just in. As of tomorow Kmart will be having a BLU LIGHT SPECIAL EVENT WHERE THEY WILL BE GIVING AWAY PS3 WITH A PUCHASE OF HANES UNDERWARE. They will continue this special event until 2010 or untill the ps3 sells 75 million consoles, which ever comes first."

    Still too expensive. --------------------------------------------------------------------------------------------------------
    BUT YOU GET BLU RAY AND WIFI AND HDMI AND G STINGS OR BOXER BRIEFS
    ITS A GREAT VALUE. HERE READ THIS Some_One_Plays
    "You people won't want to buy a PlayStation 3 (60G $659.99 [CND]) with blue - ray built into it. Yet the XBOX 360 ($499.99 [CND]) can play HD DvDs by adding the HD DvD Drive which is $199.99 [CND]. Together that is $699.98 [CND] which is more then the PlayStation 3 without tax. With tax it's $804.98 (XBOX 360) and with the PlayStation 3 built in blue - ray it is $758.99. The cheapest HD DvD player I have found is $79.99 [CND] - $129.99 [CND] and the blue - ray players $1299.99 [CND] which was from Samsung (BD-P1000) not Sony (because Sony made a blue - ray player with a high price). So if you don't buy a PlayStation 3 it shouldn't be because of the cost because in the long run it's more cheater if you want your XBOX 360 to play next - gen DvDs. That is just the tip of the iceberg with cost and power of the PlayStation 3. Even with the games the Wii has lower rated games on this site then the PlayStation 3 but the Wii never gets bashed down. With the PlayStation 3 you'll see better games as the year goes on even on the Wii because it just launched. Even right now I think there aren't that much good games on the XBOX 360 I say only a hand full are decent."
    --------------------------------------------------------------------------------------------------------
    YOU SEE YOU SEE....

  • shadyelf

    Posted Jan 2, 2007 2:28 pm GMT

    If it happens it happens

  • ricsuave

    Posted Jan 2, 2007 2:28 pm GMT

    "Gokuja
    Ricsuave that makes no sense, a PS3 isn't an iPod or phone."


    No it isn't iPods and phones are useful. Now that I have taken my gratuitous shot, my point is people have a price point they set as a maximum. Maybe an Ipod is acceptable at 300 but not 600. Maybe a phone at 400 but not 600. Maybe a console at 400 but not 600........ get my drift?

  • Tetsumori

    Posted Jan 2, 2007 2:27 pm GMT

    filthy_br:
    "THat means there are 75 million morons in the world!!!"

    No....it means there are 75 million people that can afford the system....>.>

  • vdarkfall999

    Posted Jan 2, 2007 2:27 pm GMT

    I guess Time's "PS3 was a Bust" article was a little premature.

  • Sonic43090

    Posted Jan 2, 2007 2:27 pm GMT

    It's way too early to predict anything about any console. The 360 has only been out for a year, and the Wii and PS3 have only been out for a few months. It's not fair to judge until late 2008 in my opinion. It took a year or two for the last-generation to get rolling with truly great games, and I suspect the same will happen this time around.

  • jackfatal

    Posted Jan 2, 2007 2:27 pm GMT

    those of u who can afford a ps3 and like the ps2 then go for it, those who cant afford the ps3 then either u wait 1-2 years or buy another system then buy the ps3 1-3 years! sounds good??

  • Torque1599

    Posted Jan 2, 2007 2:26 pm GMT

    Frankly I think that it is too soon to tell. The PS3 seems to be the most powerful system on the market, but we will have to wait and see how its games will shape up as developers learn to unlock more of it's power. Results so far have been unimpresive.

    The Wii has a truly unique concept. Though the motion based cotnroller was derided at first. Dramatic demonstrations of the product's use have ignited public interest. I beleive that as more games are released that make use of the Wii's motion controller, particularly any game that can take Red Steel's concept and execute it well could prove the Wii's control set up to be truly revolutionary.

    Finally, the XBox 360. When the XBox was first released it brought features that had previously been relegated to the realm of computers like Online multiplayer and an internal hard drive when Sony only offered more of the same. The 360, still has those features and it actually seems to be more powerful than the ps3. It also has and will have more good games than the other systems. However, it lacks six axis support for now. I am sure that will be solved with a future pherial.

    Each system has its own distinct advantages. It's really too soon to call the console wars. Chances are pretty good that these guys will look foolish by this time next year.

  • Franchise2k6

    Posted Jan 2, 2007 2:26 pm GMT

    it makes me wonder, who here actually played a PS3? now I'm gonna laugh at this article

  • deadarknight

    Posted Jan 2, 2007 2:26 pm GMT

    i have played the 360,ps3, and the wii only the 360 and ps3 have managed to amaze me with the graphics and gameplay,
    for the 360 i played gears of war - one hell of a great game
    for the ps3 i played motor strom, resistance:fall of man, and genji(i think that is how u spell it)- motor storm and fall of man has amazing graphics, and in genji it has a great layout but the camera is so bad!!!! for the wii i played excite truck- at first i was into the whole controller thing for a total of 10 secs after that it was just plain crap (i mean the game) it is so boring. so coming in third place is the wii
    second place the 360 (the games now like of amazed me i don't think microsoft will have this great games)
    and first the ps3

  • Gokuja

    Posted Jan 2, 2007 2:25 pm GMT

    ricsuave
    "seth24
    I don't understand how some of you people think sony can't reach that number due to there $600 price tag.Your the same people that go out and buy a $300 dollar ipod that only plays music or a $400 phone/text mes. Sounds like a bunch of hypocrits to me."

    "Would anyone buy that iPod or Phone for $600? Thought not. "

    Ricsuave that makes no sense, a PS3 isn't an iPod or phone. seth is just pointing out that people spend alot of money on one thing with no problem, but yet the PS3 which can do alot of things, it seems to be a problem to spend it. It seriously isnt that hard, even if you can only afford to set aside $10-20 every paycheck, unless something unexpected comes up, you'll be able to get a PS3 by 2010.
    With that said i know some people live in an extemely tight budget, this isn't targeted toward you

  • tails8792

    Posted Jan 2, 2007 2:24 pm GMT

    this is so funny

  • seth24

    Posted Jan 2, 2007 2:24 pm GMT

    ricsuave
    Would anyone buy that iPod or Phone for $600? Thought not.

    My point is the ps3 does more than play music.The ipod plays musics mostly and your willing to drop $300 for it the ps3 graphics chip alone is worth about over $500.

  • ricsuave

    Posted Jan 2, 2007 2:24 pm GMT

    "khellendros1
    My question is how many of you have actually played a PS3?"

    I've played Resistance. Wasn't impressed. But to be fair that was coming off playing Gears so Resistance never had a chance.

  • Kahuna_1

    Posted Jan 2, 2007 2:23 pm GMT

    i got a question, why does anyone here care if the ps3 sells 75 million, arent you happen right now that you own the system you want and can play the games you want?

  • josedbz

    Posted Jan 2, 2007 2:23 pm GMT

    is Sony actually thinking that they will sell that many ps3 thats some bs

  • Simsyas

    Posted Jan 2, 2007 2:22 pm GMT

    Okay, let's start the count now. By the time it's 2010, the PS2 will still sell more than the PS3.

  • doomed51

    Posted Jan 2, 2007 2:21 pm GMT

    first of all, lol @ analysts and second 360 is not going to win. period. it will do much better than last gen but Sony has too big of a fanbase, all they need is some "mature" title by some big-name company and it'll send the kiddies running for it....and on top of that Japan has no intention of supporting the 360. they are on the Wii right now but given some better games the PS3 should also take off in Japan

  • Tom1243

    Posted Jan 2, 2007 2:21 pm GMT

    so the Ps3 is going to sell 74 million in 3 years? I highly doubt that. The PS2s huge sales was due to is good price for the console. What 'average joe' is going to be able to magic up like £450. I think the wii may win this time, with a tight little scrap for second place, i think the 360 may get it because of the price.

  • ricsuave

    Posted Jan 2, 2007 2:21 pm GMT

    "theruiner_1
    This just in. As of tomorow Kmart will be having a BLU LIGHT SPECIAL EVENT WHERE THEY WILL BE GIVING AWAY PS3 WITH A PUCHASE OF HANES UNDERWARE. They will continue this special event until 2010 or untill the ps3 sells 75 million consoles, which ever comes first."


    Still too expensive.

  • Kahuna_1

    Posted Jan 2, 2007 2:21 pm GMT

    damn haha ric is having a field day hahahahaha ahh man gs knows what news gets s*** stirring, ok let me just say an ipod is more of a rip off then a ps3....there i said it

  • godoftheds

    Posted Jan 2, 2007 2:21 pm GMT

    "The handheld market is no longer a one horse race." man if they think the PSP still has much of a chance its no wonder they think the ps3 will win... actually the psp would be good if it had some more decent games but not with whats out now. the DS is just too dominant. and while the ps3 will do well i still think the wii will be the best. and no im no nintendo fan boy... im a sega fanboy and we HATE nintendo lol

  • azizalbaker

    Posted Jan 2, 2007 2:21 pm GMT

    connan23
    "wow.. just wow.. most of people are obviously Wii lovers or Nintendo worshipers.
    Wii?? come on people.. what games are you Wii lovers playing?
    Zelda? or.. Wii Sports?? I have Nintendo Wii and I played few game for the Wii and I realized, there aren't that many games out there compare to PS3 or 360. To make matter worse, there aren't games that's rated high either. Have you seen the reviews for Wii games? HORRIBLE if not average. am I really the one who thinks that? or am I just facing all these poor ass people who's just crying over how PS3 cost. just wow.. "

    At least the Wii doesnt cost 600-500$....

  • theruiner_1

    Posted Jan 2, 2007 2:20 pm GMT

    This just in. As of tomorow Kmart will be having a BLU LIGHT SPECIAL EVENT WHERE THEY WILL BE GIVING AWAY PS3 WITH A PUCHASE OF HANES UNDERWARE. They will continue this special event until 2010 or untill the ps3 sells 75 million consoles, which ever comes first.

  • red_shock

    Posted Jan 2, 2007 2:18 pm GMT

    Games sell consoles, but if PS3's exclusives are going to the X360 (which has more games initially), guess what the gamer will buy?

  • dudeperson2006

    Posted Jan 2, 2007 2:18 pm GMT

    thats bs they havent even reached 1 million

  • khellendros1

    Posted Jan 2, 2007 2:18 pm GMT

    My question is how many of you have actually played a PS3? I have one and my best friend has a 360 with Gears and Oblivion and like 5 other games. After playing both systems we were both impressed with the PS3. That's not to say we didn't like the 360 but we couldn't deny how wonderful the system was. That's been the case with everyone whose come to play the PS3. I have someone wanting to come over everyday

  • gellis1981

    Posted Jan 2, 2007 2:17 pm GMT

    so much for Sony's SHOCK & AWE launch...I predicit 45-55 million PS3 units sold by 2010 and 35-45 million 360's sold by 2010...Wii will have 30-35 million by 2010.

  • xitwound117

    Posted Jan 2, 2007 2:17 pm GMT

    Complete bull. If the PS3 is going to sell 75 million, the 360 will sell at least 100 million.

  • ricsuave

    Posted Jan 2, 2007 2:17 pm GMT

    "seth24
    I don't understand how some of you people think sony can't reach that number due to there $600 price tag.Your the same people that go out and buy a $300 dollar ipod that only plays music or a $400 phone/text mes. Sounds like a bunch of hypocrits to me."


    Would anyone buy that iPod or Phone for $600? Thought not.

  • rowersdoitbest

    Posted Jan 2, 2007 2:16 pm GMT

    SONY WILL DOMINATE ONCE AGAIN!!! DOWN WITH MICROSOFT!!!

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