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Bloomberg: Sony to spend $30 million on PS3 kiosks

Sony COO Jack Tretton says gamers will buy console if they get hands-on time; 15,000 kiosks headed to North America.

At the 2006 Electronic Entertainment Expo, Nintendo unveiled its "Playing is Believing" motto for the Wii, with the idea being that if gamers tried the console out, they'd be more eager to buy the machine. Now it seems as though Sony is adopting the same idea.

Speaking with Bloomberg, Sony Computer Entertainment America COO Jack Tretton said that 15,000 PlayStation 3 demonstration kiosks will be deployed to American and Canadian retailers over the holiday season. By contrast, only 3,000 demo kiosks were used for the PlayStation 2 launch.

The cost of the operation will be $30 million, reports Bloomberg. There's no indication whether or not that price tag includes the costs of the PS3 units themselves.

"Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process," Tretton told the news service.

7 Comments

  • inferno394

    Posted Sep 27, 2006 4:14 pm GMT

    Ok we have the system, but where are the games? Its a game system right? (sarcasm)

  • useful_idiot

    Posted Sep 27, 2006 4:13 pm GMT

    I'm sure the PS3 will be sold out this holiday season regardless of how many demo kiosks are out there. Those 15,000 could be easily sold instead of being used to taunt people who can't find one in any stores.

  • ciryorel

    Posted Sep 27, 2006 4:13 pm GMT

    Wow. THat's a lot but sony should spend some more money on debugging teh PS3.

  • blackIceJoe

    Posted Sep 27, 2006 4:13 pm GMT

    Well what ever helps sell the PS3 is good with me.

  • SilV3RSix

    Posted Sep 27, 2006 4:12 pm GMT

    So basically they are admitting their sales campaign has gone to the big classified ad in the sky, huh?

  • damion_10_7

    Posted Sep 27, 2006 4:11 pm GMT

    I like being able to play a system before i buy it....it just always seems that there arent ever any good games to try out on any of them.

  • gdogg4210

    Posted Sep 27, 2006 4:10 pm GMT

    when, when, when?

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