PSP goes Pink with Pink
Sony gets the party started with third standard PSP colour for Europe, collaboration with music artist Pink.
Sony Computer Entertainment Europe today confirmed that early in Q4, Europe would see the release of the PlayStation Portable in pink, as well as the original black and the controversially promoted white.
The new colour will hit European shelves on October 27, shortly before the recently announced pink PlayStation 2, and be priced at 169 (roughly $320) in the UK and 229 (roughly $295) in the eurozone. According to Sony, there are no current plans to release the pink version in the US or Japan.
The P!nk PSP, as the new model is officially known, will come with white headphones, a white pouch and wrist strap, and a 32MB MemoryStick Duo. The pack will also include an 'exclusive' UMD of content from the pop star Pink, including music videos, footage of an 'intimate UK showcase', an interview with the artist and the track 'Crash and Burn', which Sony claims is not available on any Pink album in Europe. There will also be more available to download, exclusively to Pink PSP owners upon registering their new handheld.
Explaining Sony's reasons for this new colour and collaboration, Stephane Hareau, PSP senior brand manager for SCEE, said, "The P!nk PSP launch is much more than just launching a new colour. It is about a confident and powerful attitude for young women. The association with P!nk, a worldwide icon and musical chameleon, will enable PSP to push new boundaries."
In the 11 months the PSP has been on sale in Europe, Sony claims to have shipped 4.5 million of the handhelds.
Latest News
Latest Entertainment Headlines
Cartoon Network developing movies based on the comic-book series Firebreather, The Vanishers, and Mice Templar.
News Features
Featured Stories
E3 2008: SCEA unveils $399 80GB PS3, God of War III
Sony's press conference sees SCEA president Jack Tretton reveal Resistance for PSP and MAG, an all-new massive action game from Zipper Interactive; PS3 video store launching tonight; full video inside.Newsmakers
E3 2008: Video Q&A: Carmack on 'one-game' id-EA deal
Legendary Doom founder, id lead designer Tim Willits, and EA Partners GM David DeMartini talk to GameSpot about how Electronic Arts became Rage's publisher.






123 Comments
The World's Going PINK!!!!!! O_O
Login to rate this comment
/ (+0)
Wooo! A matching psp for my ps2!
Login to rate this comment
/ (+0)
ok im a guy, but wow the whole glossy effet looks sooo cool!
Login to rate this comment
/ (+0)
The PSP I buy won't be pink
Login to rate this comment
/ (+0)
O M G ... this looks cool, even though its pink lol
Login to rate this comment
/ (+0)
Yeye, thats the stuff
Login to rate this comment
/ (+0)
Gosh Pink PS2, then pink PSP, pink PS3 next??
Login to rate this comment
/ (+0)
Why not a chrome one? Or RUSTY IRON? Girls get all the breaks.
Login to rate this comment
/ (+0)
Tha'ts what I'm talking about, nice!
Login to rate this comment
/ (+0)
i think its a good idea, it gives more variety
Login to rate this comment
/ (+0)
I really wish they would release a pink PSP in North America. I don't have a PSP yet(was waiting for a price drop), but a pink one would make me definitly buy one later.

At least Nintendo is releasing a pink DS lite here. I already have a DS fat but think I am going to get the pink one anyway.
Login to rate this comment
/ (+0)
Don't care for the pink. Now if the white one comes to the US, I'm interested.
Login to rate this comment
/ (+0)
damn sony never releases other colors for the american version of psp and ps2
Login to rate this comment
/ (+0)
White one looks best of all PSPs. And this one has white headphones, pouch and wrist strap! Damn Sony.....why not pink accessories.....
Login to rate this comment
/ (+0)
pink is not only this year's cool color.. ;P
Login to rate this comment
/ (+0)
So that's what a psp in a train wreck looks like.
Login to rate this comment
/ (+0)
Pink must be this year's cool color
Login to rate this comment
/ (+0)
Pink looks hot, but I think the white PSP looks the best.
Login to rate this comment
/ (+0)
pretty gay if ur a guy and u want one of these.
Login to rate this comment
/ (+0)
what.. maybe the ran out of black color lol
Login to rate this comment
/ (+0)
It's hard to suprise me nowa days, but now I feel like I've seen everything. A pink PSP. Anyone who says they saw that coming is a liar.
Login to rate this comment
/ (+0)
I WANT A PINK PS3!!!!!! so u better make 1 4 me sony
Login to rate this comment
/ (+0)
Reading some of these comments I now know why video games as an entertainment medium will never be taken that seriously. Some of you are really fricking stupid! It's a bloody colour, no one is ripping any one off. They have released the pink versions over in the UK cause it's the chavs favorite colour and the marketmen are smart and know it will sell.
Login to rate this comment
/ (+0)
um sony had different color version of there products a long time before nintendo did, colors have been around for a long time you know. no one owns them and no one is original by using them
Login to rate this comment
/ (+0)
Just gimme the Black one, whats with all these fancy bright colours.
Login to rate this comment
/ (+0)
wtf?! europe gets 3 colors and NA only gets one. lame.
Login to rate this comment
/ (+0)
why !! why !! God why did I buy the black one ? I love pink , I want one !!!! guess I'm gonna have to suck it up .
Login to rate this comment
/ (+0)
Why is everyone making their systems pink all of a sudden...PS2...DS...PSP...What next? Not that I think it is a weird color, just having them all do this right now is kinda weird.
Login to rate this comment
/ (+0)
lol
Login to rate this comment
/ (+0)
more pink
Login to rate this comment
/ (+0)
Nintendo copycats!!!!!=(
Login to rate this comment
/ (+0)
Tough guys were pink! Anyway I WANT one lol
Login to rate this comment
/ (+0)
Why did Nintendo and Sony both release pink handhelds?
Login to rate this comment
/ (+0)
So now we can get a PSP, a PS2 and a DS in Pink...
When will we be able to buy a pink PS3?
Login to rate this comment
/ (+0)
HAHAHA, do they think that making it Pink will draw in femail gemers? Oh wait, I thought it was feminine games that would make them want to buy it. Wasn't there another portable system releasing a Pink colour soon to? (**Cough**DS**Cough**)
Login to rate this comment
/ (+0)
I think pink(this pink is not the singer but the colour) is not bad. why not? Does SCE have any plan to release 'the Crystal PSP'? I really wanna get that if they release...
Login to rate this comment
/ (+0)
Why cant we get f***ing colors in the US. We look color variations as much as those europeans gosh, i want a white PSP
Login to rate this comment
/ (+0)
pink .....WTF ??? And why the hell does Europe get stuff before the US ?? We are far more important........
Login to rate this comment
/ (+0)
pink....... (walks aways)
Login to rate this comment
/ (+0)
ummmmmmmm....... ok?
Login to rate this comment
/ (+0)
WTF????? OMFO.........
Login to rate this comment
/ (+0)
Why is everything turning Pink?...pink ds,pink Ps2...and now...Pink PSP!
Login to rate this comment
/ (+0)
I guess the PSP is having trouble getting sold in Europe to the fairer sex. The States just get the plain old black one because Sony knows we will buy anything.
Login to rate this comment
/ (+0)
Whats up with pink? Can they just make a variety of other colors that gamers would actually buy? OMG
Login to rate this comment
/ (+0)
meh, it seems like sony (and nintendo) are trying to expand their target market. Good for them.
Login to rate this comment
/ (+0)
[This message was deleted at the request of the original poster]
Login to rate this comment
/ (+0)
If Sony just released a different color, but it seems odd that only days after Nintendo released the Pink DS that Sony all of sudden has a “Pink” DS. If this was a isolated event, I would go “Heh, whatever.” But Sony seems to forming a streak. Nintendo releases that their controllers will have motion sensors, then all of the sudden now the PS3 will have it too! The coincidences are just adding up.
Login to rate this comment
/ (+0)
Its just a color, dont get all stupid over it...they are not making you look at it, and dont forget that nintendo it the first company to make a pink game system, the pink transparent gameboy advance....if you read everything there are no plans for this pink psp to be released in the US, so stop with the childish name calling
Login to rate this comment
/ (+0)
Wow,just Wow..........(I'aint buying it)
Login to rate this comment
/ (+0)
Could Sony be anymore lame? I mean who's bright idea was it to release Pink everything when their are clearly better color options. Like Blue, Green, Silver, Orange, Grey, etc.
I mean I see the guys in their suits and power ties talking on a Pink Razor phones and I can't help but laugh at them. Pink is NOT cool, period.
Login to rate this comment
/ (+0)