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GameSpot Video Games, PC, Wii, PlayStation 2, GameCube, PSP, DS, GBA, PS2, PS3, Xbox 360, PlayStation 3

PSP goes Pink with Pink

Sony gets the party started with third standard PSP colour for Europe, collaboration with music artist Pink.
By Staff, GameSpot UK
Posted Aug 23, 2006 2:29 am PT

Sony Computer Entertainment Europe today confirmed that early in Q4, Europe would see the release of the PlayStation Portable in pink, as well as the original black and the controversially promoted white.

The new colour will hit European shelves on October 27, shortly before the recently announced pink PlayStation 2, and be priced at 169 (roughly $320) in the UK and 229 (roughly $295) in the eurozone. According to Sony, there are no current plans to release the pink version in the US or Japan.

The P!nk PSP, as the new model is officially known, will come with white headphones, a white pouch and wrist strap, and a 32MB MemoryStick Duo. The pack will also include an 'exclusive' UMD of content from the pop star Pink, including music videos, footage of an 'intimate UK showcase', an interview with the artist and the track 'Crash and Burn', which Sony claims is not available on any Pink album in Europe. There will also be more available to download, exclusively to Pink PSP owners upon registering their new handheld.

Explaining Sony's reasons for this new colour and collaboration, Stephane Hareau, PSP senior brand manager for SCEE, said, "The P!nk PSP launch is much more than just launching a new colour. It is about a confident and powerful attitude for young women. The association with P!nk, a worldwide icon and musical chameleon, will enable PSP to push new boundaries."

In the 11 months the PSP has been on sale in Europe, Sony claims to have shipped 4.5 million of the handhelds.

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123 Comments

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bku512

The World's Going PINK!!!!!! O_O

Posted Aug 29, 2006 8:29 pm PT
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JamieMcMe

Wooo! A matching psp for my ps2!

Posted Aug 25, 2006 12:11 pm PT
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Blue_Panda

ok im a guy, but wow the whole glossy effet looks sooo cool!

Posted Aug 25, 2006 5:19 am PT
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_Sam_

The PSP I buy won't be pink

Posted Aug 24, 2006 9:14 pm PT
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cesarotromundo

O M G ... this looks cool, even though its pink lol

Posted Aug 24, 2006 11:42 am PT
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Burning_Shadow

Yeye, thats the stuff

Posted Aug 24, 2006 11:35 am PT
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dhmy2kgto

Gosh Pink PS2, then pink PSP, pink PS3 next??

Posted Aug 24, 2006 11:06 am PT
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supercrap1

Why not a chrome one? Or RUSTY IRON? Girls get all the breaks.

Posted Aug 24, 2006 11:01 am PT
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J-X

Tha'ts what I'm talking about, nice!

Posted Aug 24, 2006 10:11 am PT
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spoungerob01903

i think its a good idea, it gives more variety

Posted Aug 24, 2006 10:04 am PT
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Amnennar

I really wish they would release a pink PSP in North America. I don't have a PSP yet(was waiting for a price drop), but a pink one would make me definitly buy one later.

At least Nintendo is releasing a pink DS lite here. I already have a DS fat but think I am going to get the pink one anyway.

Posted Aug 24, 2006 9:30 am PT
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tait007

Don't care for the pink. Now if the white one comes to the US, I'm interested.

Posted Aug 24, 2006 7:47 am PT
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kakaroto_87

damn sony never releases other colors for the american version of psp and ps2

Posted Aug 24, 2006 6:56 am PT
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anamnawshad

White one looks best of all PSPs. And this one has white headphones, pouch and wrist strap! Damn Sony.....why not pink accessories.....

Posted Aug 24, 2006 6:07 am PT
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miruki

pink is not only this year's cool color.. ;P

Posted Aug 24, 2006 6:07 am PT
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Romanticide

So that's what a psp in a train wreck looks like.

Posted Aug 24, 2006 4:33 am PT
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jakeboudville

Pink must be this year's cool color

Posted Aug 24, 2006 1:14 am PT
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NeonNinja

Pink looks hot, but I think the white PSP looks the best.

Posted Aug 23, 2006 11:40 pm PT
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boxcarracer565

pretty gay if ur a guy and u want one of these.

Posted Aug 23, 2006 8:51 pm PT
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cichy69

what.. maybe the ran out of black color lol

Posted Aug 23, 2006 8:29 pm PT
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Mechakucha

It's hard to suprise me nowa days, but now I feel like I've seen everything. A pink PSP. Anyone who says they saw that coming is a liar.

Posted Aug 23, 2006 8:21 pm PT
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cmhawk

I WANT A PINK PS3!!!!!! so u better make 1 4 me sony

Posted Aug 23, 2006 8:10 pm PT
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morororo

Reading some of these comments I now know why video games as an entertainment medium will never be taken that seriously. Some of you are really fricking stupid! It's a bloody colour, no one is ripping any one off. They have released the pink versions over in the UK cause it's the chavs favorite colour and the marketmen are smart and know it will sell.

Posted Aug 23, 2006 5:30 pm PT
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NickW1

um sony had different color version of there products a long time before nintendo did, colors have been around for a long time you know. no one owns them and no one is original by using them

Posted Aug 23, 2006 5:16 pm PT
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thefjk

Just gimme the Black one, whats with all these fancy bright colours.

Posted Aug 23, 2006 4:19 pm PT
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Slaveways

wtf?! europe gets 3 colors and NA only gets one. lame.

Posted Aug 23, 2006 4:01 pm PT
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crazypal

why !! why !! God why did I buy the black one ? I love pink , I want one !!!! guess I'm gonna have to suck it up .

Posted Aug 23, 2006 3:40 pm PT
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lpzero

Why is everyone making their systems pink all of a sudden...PS2...DS...PSP...What next? Not that I think it is a weird color, just having them all do this right now is kinda weird.

Posted Aug 23, 2006 3:22 pm PT
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modstark9

lol

Posted Aug 23, 2006 2:35 pm PT
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comthitnuong

more pink

Posted Aug 23, 2006 2:21 pm PT
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akodikosako

Nintendo copycats!!!!!=(

Posted Aug 23, 2006 2:17 pm PT
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rokkuman09

Tough guys were pink! Anyway I WANT one lol

Posted Aug 23, 2006 1:41 pm PT
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Agreb91

Why did Nintendo and Sony both release pink handhelds?

Posted Aug 23, 2006 1:29 pm PT
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Foppe_

So now we can get a PSP, a PS2 and a DS in Pink...
When will we be able to buy a pink PS3?

Posted Aug 23, 2006 1:27 pm PT
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Phazevariance

HAHAHA, do they think that making it Pink will draw in femail gemers? Oh wait, I thought it was feminine games that would make them want to buy it. Wasn't there another portable system releasing a Pink colour soon to? (**Cough**DS**Cough**)

Posted Aug 23, 2006 1:24 pm PT
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radiostyle

I think pink(this pink is not the singer but the colour) is not bad. why not? Does SCE have any plan to release 'the Crystal PSP'? I really wanna get that if they release...

Posted Aug 23, 2006 1:09 pm PT
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Pablo620

Why cant we get f***ing colors in the US. We look color variations as much as those europeans gosh, i want a white PSP

Posted Aug 23, 2006 1:04 pm PT
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enoslives7

pink .....WTF ??? And why the hell does Europe get stuff before the US ?? We are far more important........

Posted Aug 23, 2006 12:49 pm PT
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Trigun1

pink....... (walks aways)

Posted Aug 23, 2006 12:49 pm PT
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solidusScott

ummmmmmmm....... ok?

Posted Aug 23, 2006 12:39 pm PT
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gskehans97

WTF????? OMFO.........

Posted Aug 23, 2006 12:11 pm PT
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peteful

Why is everything turning Pink?...pink ds,pink Ps2...and now...Pink PSP!

Posted Aug 23, 2006 12:10 pm PT
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aussenbagen

I guess the PSP is having trouble getting sold in Europe to the fairer sex. The States just get the plain old black one because Sony knows we will buy anything.

Posted Aug 23, 2006 12:03 pm PT
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bern20

Whats up with pink? Can they just make a variety of other colors that gamers would actually buy? OMG

Posted Aug 23, 2006 11:45 am PT
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Kenithdry

meh, it seems like sony (and nintendo) are trying to expand their target market. Good for them.

Posted Aug 23, 2006 11:44 am PT
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SophinaK

[This message was deleted at the request of the original poster]

Posted Aug 23, 2006 11:41 am PT
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IvIajora

If Sony just released a different color, but it seems odd that only days after Nintendo released the Pink DS that Sony all of sudden has a “Pink” DS. If this was a isolated event, I would go “Heh, whatever.” But Sony seems to forming a streak. Nintendo releases that their controllers will have motion sensors, then all of the sudden now the PS3 will have it too! The coincidences are just adding up.

Posted Aug 23, 2006 11:38 am PT
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ssjtrunks6

Its just a color, dont get all stupid over it...they are not making you look at it, and dont forget that nintendo it the first company to make a pink game system, the pink transparent gameboy advance....if you read everything there are no plans for this pink psp to be released in the US, so stop with the childish name calling

Posted Aug 23, 2006 11:36 am PT
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GatoFeo

Wow,just Wow..........(I'aint buying it)

Posted Aug 23, 2006 11:35 am PT
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superkoolstud

Could Sony be anymore lame? I mean who's bright idea was it to release Pink everything when their are clearly better color options. Like Blue, Green, Silver, Orange, Grey, etc.

I mean I see the guys in their suits and power ties talking on a Pink Razor phones and I can't help but laugh at them. Pink is NOT cool, period.

Posted Aug 23, 2006 11:29 am PT
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