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O'Neal Shaqs up NBA 2K7

Popular pivot for Miami Heat returns as cover athlete for 2K Sports' professional basketball simulation.

What does a company do when the previous cover athlete for a popular, annual sports title helps his team win an NBA championship? Sign him again.

Le Shaq Attaque, Part Deux.

Le Shaq Attaque, Part Deux.

2K Sports today announced that Shaquille O'Neal, the outspoken center for the world champion Miami Heat, will return as the company's spokesperson for its NBA 2K series and grace the cover of NBA 2K7. The game is scheduled for release in September on the Xbox 360, PlayStation 2, and Xbox.

"Shaquille O'Neal remains one of the most dominant, exciting, and charismatic athletes in the NBA," said 2K Sports' VP of marketing Erik Whiteford. "His dominating game and winning attitude make him the central figure on every team he is a part of...We're very pleased to be working with Shaq again with NBA 2K7."

Shaq is no stranger to gaming--in fact, he had the honor of being on the cover of a few games before the turn of the century. In addition to being on the cover of NBA 2K6, "Daddy Diesel" was on the cover of Midway's 1999 game NBA Showtime: NBA on NBC. The big man also had his own game--Shaq-Fu, a fighting game that had nothing to do with basketball. (Fortunately, no game adaptations of his films Kazaam or Steel were ever made.)

For more information on NBA 2K7, dribble over to GameSpot's previous coverage.

69 Comments

  • Smoothoap33

    Posted Aug 25, 2006 8:00 am GMT

    actually ben wallace is the worst free throw shooter

  • y0bob GameSpot staff member

    Posted Aug 21, 2006 12:05 pm GMT

    why isn't jrich on the cover?

  • GONb

    Posted Aug 19, 2006 3:27 am GMT

    why isn't jrich on the cover?....man why ain't Mr "MVP" Nash on it...

  • dkhw

    Posted Aug 18, 2006 8:02 pm GMT

    shaq suks...more deserving players should be on the cover like lebron

  • rl_41

    Posted Aug 18, 2006 6:54 pm GMT

    hey mikekare79, go say that to Shaq's face. The man's an NBA legend, who cares if he can shoot free throws. He still manages 26 points per game (career average), and has won more championships than most current players.

  • okey13

    Posted Aug 17, 2006 5:09 pm GMT

    mikekare79 shutup ,ii love shaq!

  • BigPoon316

    Posted Aug 17, 2006 12:27 am GMT

    This is almost as bad as JJ Reddick being on the cover of College Hoops 2K7......

  • mikekare79

    Posted Aug 16, 2006 12:34 pm GMT

    Shaq sucks, but I'll still buy the game. It's a lot better than EA's "game".

  • Attitude2000

    Posted Aug 16, 2006 6:45 am GMT

    Cool, I guess.

  • TryMe01

    Posted Aug 16, 2006 1:02 am GMT

    wow, crazy stuff! good for him

  • Carpe_Noctum

    Posted Aug 15, 2006 11:03 pm GMT

    LOL, O'Neal?
    Funny stuff. He left the NBA 3 years ago, mentally.
    Plenty of better players, but the dorks loves them some "Shaq".

  • WPack911

    Posted Aug 15, 2006 9:55 pm GMT

    Oh yeah, I have been a HEAT fan since 1988 their first year in the NBA, it's good to see them finally getting some respect after earning it. LET'S GO HEAT!!!

  • ffgothic

    Posted Aug 15, 2006 7:17 pm GMT

    Well let's see if he gets more 2k cover appearences than iverson. maybe/maybe not

  • Pablo620

    Posted Aug 15, 2006 6:18 pm GMT

    Shaq should make more free throws??? He has 5 Finals appearances and 4 rings...why does he need to make more free throws. You go make some free throws

  • nacho4511

    Posted Aug 15, 2006 6:03 pm GMT

    He deserves it

  • GoddBless

    Posted Aug 15, 2006 5:52 pm GMT

    "balindos
    stewart24 Kobe is not on Nba Live cover this year, its TMAC. In a way at least they put some ball hog on thier."

    He said NBA 07 not Live 07. You should read better before trying to correct someone.

  • GoddBless

    Posted Aug 15, 2006 5:46 pm GMT

    "ragincoley86
    Back in Orlando him and penny hardaway got to game 7 of the finals but lost"

    When was that? You're making things up now. They got swept by the Rockets buddy. I remember watching the series. Did you read that somewhere or is your memory bad?

  • Digital-Devil

    Posted Aug 15, 2006 4:27 pm GMT

    Here is the facts

    Shaq is a BIGGER name
    Alot of people will buy anything with his name/face on it (Like MJ...cept MJ was better)
    Shaq gets what he wants 90% of the time

    Sad but true

  • WESLY_SNYPES

    Posted Aug 15, 2006 4:03 pm GMT

    No Wade SHOULD be on the cover he was the Finals MVP and the reason the Heat made it in the first place. I like Shaq and all but his contributions did not measure up to Wade's who single handedly brought the team up most of the playoffs.

  • Digital-Devil

    Posted Aug 15, 2006 4:00 pm GMT

    It's like Randy Moss on football games, too many

  • blackIceJoe

    Posted Aug 15, 2006 3:46 pm GMT

    I wish it could have been some one else not a fan of the Shaq He thinks He is all that. If He really wants to be all that it would be nice to see if He could make some more Free throws. I know I would hate to be called the worst player at Free throws in the NBA So it would be cool to see him make more.
    I just think He has been on many covers before and it's about time for some one else.

  • SolidSmoke21

    Posted Aug 15, 2006 1:49 pm GMT

    Yeah, that's nice. Who cares??Not me. It's not like he's been on the cover 5 times like Allen Iverson. Ha! Philly Sixers. New Jersey Nets. Forever.

  • Superbustacap

    Posted Aug 15, 2006 1:09 pm GMT

    Why Shaq? And It's not Wade because he was the cover of NBA Live last year so they would never choose him.

  • ijunc

    Posted Aug 15, 2006 12:45 pm GMT

    They soulda added Ginobili

  • Digital-Devil

    Posted Aug 15, 2006 12:25 pm GMT

    Does he need any other reason for his head to get bigger?

  • Dinghy_Dog

    Posted Aug 15, 2006 12:03 pm GMT

    [This message was deleted at the request of a moderator or administrator]

  • EPaul

    Posted Aug 15, 2006 11:40 am GMT

    it should of been kobe

  • SecretWasianMan

    Posted Aug 15, 2006 11:20 am GMT

    Wait, wait, wait.... so.... are they gonna make Shaq-Fu 2?

  • Pablo620

    Posted Aug 15, 2006 11:13 am GMT

    STAND UP AND MAKE SOME NOISE FOR YOUR NBA CHAMPION MIAMI HEAT, oh yea thats how we do it at the heat games next season. Cant wait for my tickets to arrive in the mail

  • sweetg23

    Posted Aug 15, 2006 11:04 am GMT

    i think it should've been wade

  • NinjaFoot

    Posted Aug 15, 2006 10:32 am GMT

    Look at the bright side people. At least this isn't an announcement for Shaq-Fu 2!!!

  • drangel_jam

    Posted Aug 15, 2006 10:31 am GMT

    I'm still waiting for Shaq-Fu 2. 4 real. what!? u got a problem w/ that? bring it! I got my XBL ready.

  • alayeesquire

    Posted Aug 15, 2006 10:21 am GMT

    As long as the cover player does not affect the game itself, who cares?

  • jcloverboy

    Posted Aug 15, 2006 10:20 am GMT

    Should have got someone who's going to have a better year than Shaq. If that Finals is a sign of anything is that he will continue to deteriorate very quickly.

  • prioritymail

    Posted Aug 15, 2006 10:17 am GMT

    I dont care about the cover athelete, it is only a bonus if its a player i like, otherwise, im only interested in the great gameplay it offers.
    I really wouldn't sway me into buying nba live 07, that game sucks.

  • tenorio_rotc

    Posted Aug 15, 2006 10:02 am GMT

    Whats with the negativity? To me cover boy doesnt matter but for other people it does. I hope that having shaq again will still boost sales because I love the 2k series, Football was the best and now basketball has gotten up there. 2k6 was amazing for me on the 360.

  • Zeromind_Eric

    Posted Aug 15, 2006 10:00 am GMT

    No big surprise. Shaq was also on the MS Game Studio NBA game as well wasn't he?

  • balindos

    Posted Aug 15, 2006 9:56 am GMT

    stewart24 Kobe is not on Nba Live cover this year, its TMAC. In a way at least they put some ball hog on thier.

  • stewart24

    Posted Aug 15, 2006 9:50 am GMT

    people keep complaining that kobey has never been on a game cover, He has too. He been on the cover three years straight on nba courtside and now hes on NBA 07 so shut up.

  • Liquidsword

    Posted Aug 15, 2006 9:39 am GMT

    "He was on the cover on 2k6...what the hell? Since when do they have the same crappy b-ball player for both year's cover art?"

    AI was on the cover for 5 years(2k - 2k4) before Big Ben took over that one year. It aint really a surprize to me. Like a cover boy mattered anyway.

  • balindos

    Posted Aug 15, 2006 9:38 am GMT

    The NBA Sucks but I will rent this game to check it out.

    "The only Champions in the NBA Lately are the Refs, They decide every single game"

  • GAL69

    Posted Aug 15, 2006 9:30 am GMT

    What's the problem?
    It's not so bad!
    good for him!

  • comthitnuong

    Posted Aug 15, 2006 9:21 am GMT

    it would be better if he was still on the lakers

  • EvanO_O

    Posted Aug 15, 2006 9:21 am GMT

    He was on the cover on 2k6...what the hell? Since when do they have the same crappy b-ball player for both year's cover art?

  • nemes1s3000

    Posted Aug 15, 2006 9:18 am GMT

    Shaq is whack I tells ya, should've been Bosh.

  • gusthegoose08

    Posted Aug 15, 2006 9:12 am GMT

    shaq sucks now he had a horrible season last year and so not be on another cover of a game if it wasn't for Dwyane Wade last year to Heat would not have become champions what a bunck of boloni

  • HasShah1

    Posted Aug 15, 2006 9:06 am GMT

    O wait, my bad, that guy's talkin about NBA 07.... Well, at least i got a comment in about tmac...

  • HasShah1

    Posted Aug 15, 2006 9:05 am GMT

    And that's why u don't trust wikipedia kids... TMac's gonna be on the cover of Live 07, not Kobe...

  • Paul_Phoenicks

    Posted Aug 15, 2006 9:01 am GMT

    Yeah, good for Shaq. And, hopefully, this starts the smart trend of giving covers to CHAMPION athletes. EA, I'm talking to you with Madden.

    Kobe was on the cover of Nintendo's Courtside games and, according to Wikipedia, is going to be on NBA 07.

  • mr_squibble

    Posted Aug 15, 2006 9:00 am GMT

    "My name's not Shaquille O'neal. It's Shazaam. I'm a genie."

    NBA 2K6 on the 360 has plenty to keep me busy. There are so many more little details now so that when small things are missing it's more noticeable - like repetitive crowd animations.

    I'm looking forward to all of the improvements in NBA 2K7!

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