Microsoft exec dismisses PS3, Wii launches
Xbox Europe marketing head questions competitors' launch plans, hints at surprises to counter their new console debuts.
Xbox Europe head of marketing Richard Teversham doesn't know if Nintendo and Sony will be able to launch their new systems across the pond this year, but he said Microsoft has a few surprises at the ready if they do, according to an article on the Web site of British industry publication MCV.
Teversham apparently told the magazine he doesn't know if either the PlayStation 3 or the Wii will make it to European shelves this year and "accused Sony of abusing its fan base to sell PS3s at £425" [MCV's words, not necessarily Teversham's]. And even if the systems do make their 2006 European launch dates, Teversham questioned what kind of supply they would be in. He suggested a Sony launch would come with "tiny quantities" of the system, and that the supply of Wiis might be outstripped by consumer demand.
Even if they do launch on time and without shortages, Teversham suggested Microsoft would be ready with a counter. But contrary to recent speculation, it won't be a price drop.
"I don't want to reveal any plans at the moment because we want to keep a number of surprises up our sleeve," he told the magazine. "We will ensure we are good value, and we'll do that through having a variety of pricing on games, a variety of pricing on console offers."
Earlier this month, rumors began circulating about a planned Xbox 360 bundle that will come with an Xbox 360, Project Gotham Racing 3, 1,250 Xbox Live Marketplace points, and a three-month Xbox Live Gold subscription card. The $399 bundle would presumably include the premium Xbox 360 model, in which case it would offer a savings of $85 over buying the contents separately.
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