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Ubisoft gets Driver's license

Atari agrees to sell most assets from Reflections to French publisher for $24 million; Ubi eager to get into racing game.

Cash-strapped Atari dumped one of its properties today, partially making good on its announcement that several of its holdings would be sold off. The rights to the Driver franchise were sold to fellow countrymen Ubisoft for 19 million euros ($24 million). The deal is expected to close during Ubisoft's second fiscal quarter, which ends September 30, 2006.

Also moving from Atari's banner to Ubisoft's are "most of the assets and all of the personnel" of Driver's developer, UK-based Reflections Interactive. Atari will retain the sell-off rights for a three-month period on all the Driver games except for Driver: Parallel Lines, the most recent chapter of the franchise, which it will hold until the end of 2006.

Atari CEO Bruno Bonnell said, "We are focusing the energy of the company on a select number of franchises in order to optimize their impact among consumers and increase shareholder value. In the driving category, we consider Test Drive our key franchise which will require more resources and attention to build it as a landmark of its genre."

Ubisoft was happy to get behind the wheel of Driver. "We are thrilled with this acquisition which will allow us to add a prestigious title to our catalog and to enter into the driving games segment, one of the most important segments in the gaming industry," said Ubi CEO Yves Guillemot.

It appears that Ubisoft is betting the Driver games still have some gas in the tank. Even with mediocre reviews, Driv3r sold well. Unfortunately for Atari, the same held true for the reviews of Driver: Parallel Lines, but not its sales.

Test Drive Unlimited, Atari's new ride, will be released later this year on multiple platforms. A movie based on the Driver franchise is currently being adapted into a film by Roger Avary.

90 Comments

  • dillonshuffel

    Posted Feb 24, 2008 3:15 pm GMT

    Yea i think also they should remake Driver 1 and Driver 2 Cause i liked it I didn't like the Driver Parallel lines it doesn't have tanner .
    but i want to know if Tanner actually died In Driver 3 i know he got shot he went to the hospital.
    They like just ended it right there No more Tanner, Jerico, Jones...

    They Really need to make a new driver if so like Now were is Pink Lenny From Driver 2 and that one Black guy in driver 2 with the long hair

  • Syphon_Filter2

    Posted Aug 19, 2007 1:23 pm GMT

    Th first driver and the second one, were better then the new drivers.

  • Turisman4

    Posted Apr 2, 2007 7:44 am GMT

    I think a Driver 1 and 2 compilation with better graphics and draw distance while keeping the environment design and physics engine would be a game I'd be quickly willing to pay full price for.

  • bam29

    Posted Dec 11, 2006 10:06 pm GMT

    Im happy to see ubisoft get the license to the driver series. They are a good company and i hope they make the driver series good again.

  • abdullrahman

    Posted Dec 10, 2006 10:20 am GMT

    I like Driver games i never missd a game .

  • games_pot1

    Posted Dec 7, 2006 1:52 pm GMT

    Good for them

  • AliasUK

    Posted Dec 7, 2006 7:40 am GMT

    I've enjoyed all the Drivers to be honest, even PL. Driv3rs story mode was a bit wank but the free roam is superb. It's just a shame that it isn't as non linear a GTA. I still think Driv3r graphics are very good as well.

  • Tungsten88

    Posted Dec 6, 2006 8:01 pm GMT

    Driv3r was pretty good actually (because I hadn't played GTA). I loved the free roam mode and though the glitches were pretty funny, but Driver 4 was the absolute worst game I've ever played.

  • ultimate_zero

    Posted Dec 6, 2006 7:32 pm GMT

    cool

  • JL990096

    Posted Sep 1, 2006 7:30 am GMT

    Despite the fact that 187 Ride or Die sucked (a car-combat game developed by Ubi soft), i think driver will not after Ubi-soft took over the driver series (just as soon as they don't get the wrong develop team)

  • War-Tex

    Posted Aug 23, 2006 3:48 pm GMT

    2 be honest.....i always wait for driver games and it comes out 2 be.....BOOOGUUUSSS

  • trialanderror61

    Posted Aug 16, 2006 11:44 am GMT

    the original Driver is, was, and ever will be the best. I am proud to say on august 16 2006, 6 years and 2 months after the release date, i still play driver.

    Driver 2 sucked.
    they advertised the had CURVED roads.
    and didnt make it for pc. pc has so much more graphical capability than playstation

    sigh..

  • willripyouanew1

    Posted Jul 25, 2006 4:35 pm GMT

    Hopefully it wont stink as bad as the last Driv3r did

  • greatestali

    Posted Jul 22, 2006 7:23 pm GMT

    finally a driver game that would actually be fun to play thanku ubisoft

  • ultimate_zero

    Posted Jul 17, 2006 8:10 pm GMT

    Ubisoft makes great games, so I'm guessing that the next driver's gonna be a masterpiece.

  • mes258

    Posted Jul 17, 2006 6:38 am GMT

    The stories of all the driver series were great, too bad atari hasn't got a proper quality team. They still develop Driver in the ATARI 2600 style (or at least in win95 with bizarre min. requirements).
    I sure hope Ubi will raise the standard, and come up with a great story and stunning looks & gameplay.

  • Jrock7

    Posted Jul 16, 2006 8:15 pm GMT

    Atari is getting old. I will always like the company for the first game system, but they don't make good games anymore. Driver was one of the best for the original Playstation, but 3 sucked so much that it made me lose faith. Now that Atari doesn't have it anymore, I'm getting the next game nomatter what happens. Hopefully Ubi gets the series on top again.

  • Blazer88

    Posted Jul 16, 2006 1:17 pm GMT

    New Test Drive looks good, Driver was only ok at first and progressively got worse although because 3 sold well it just goes to show once again that thier are some gamers out there with horrible taste. Ubi might be able to fix it, but it is such a crowded genre that like FPS's it pretty much takes something spectacular for someone like me to even give it any thought.

  • mariokart64fan

    Posted Jul 15, 2006 3:39 pm GMT

    driver was the best and still is when driver 5 comes on ps3 im getting it

  • guynamedbilly

    Posted Jul 15, 2006 8:21 am GMT

    Test Drive should do pretty good. It's not a whole lot of tune*and*tweak that is Need For Speed. It's just real cars racing. Should be good.

  • Gaara79

    Posted Jul 15, 2006 5:21 am GMT

    The original driver was great, i hope UBI can make a good next gen game out of the franchise

  • TVR_Fan

    Posted Jul 14, 2006 8:02 pm GMT

    I think its good that Ubisoft have the Driver License, now they can finally bring back Driver to its true goodness guys.

  • mr_pops238

    Posted Jul 14, 2006 5:27 pm GMT

    Atari sucks and they just lost there best franchise. Fission Mailed. +1 for ubisoft. Lets hope that ubi can actually make a good driver game and not the crap atari made. Test drive sucks, atari is on crack if they think that game is going to save them.

    The only thing keeping atari alive is the overrated DBZ games, which can only take them so far before people get sick of them.

  • Maquis_UK

    Posted Jul 14, 2006 4:33 pm GMT

    Go Ubi !!! and givvus that Wii version eh Ubi..? we're still loving your work...!

  • Robinvd

    Posted Jul 14, 2006 3:20 pm GMT

    Ubisoft is good. Right? We'll see ;-)

  • fordies

    Posted Jul 14, 2006 3:10 pm GMT

    The driver series needed some new blood pumped into

  • DrKill09

    Posted Jul 14, 2006 2:04 pm GMT

    Good to see that Driver is now owned by a somewhat compitent company.

  • solidusScott

    Posted Jul 14, 2006 12:45 pm GMT

    OH MY GOD! MAYBE WE WILL FINALLY GET A DRIVER GAME WORTH PLAYING!!!................. or not.

  • comthitnuong

    Posted Jul 14, 2006 12:36 pm GMT

    i guess a driver by ubi wont be that bad

  • _Sam_

    Posted Jul 14, 2006 11:05 am GMT

    Hopefully they will do a good job

  • sundown70

    Posted Jul 14, 2006 10:42 am GMT

    ubisoft and EA are getting huge...they are buyin out all of these franchises

    i don't know if this is good or bad yet, but i do have a bad feeling about gaming companies with a lot of power

  • smiley17O

    Posted Jul 14, 2006 10:37 am GMT

    what a waste of money

  • WolfSkill5544

    Posted Jul 14, 2006 10:03 am GMT

    I believe that Ubisoft will make a great Driver game in the future.

  • Ponsardin

    Posted Jul 14, 2006 8:18 am GMT

    I hope Ubisoft won't frustate the designers from Reflections Interactive like Atari did.

  • Leick3

    Posted Jul 14, 2006 8:18 am GMT

    Hopefully ubisoft can revive the driver series because the last game sucked

  • ashuncc2

    Posted Jul 14, 2006 7:35 am GMT

    Ubisoft makes great games. It will be interesting to see where they take the Driver series.

  • decebal

    Posted Jul 14, 2006 7:23 am GMT

    this will make a good comeback for Driver.

    Looking forward to it now.

  • Sandman100

    Posted Jul 14, 2006 7:16 am GMT

    Good for Ubisoft. Hopefully they can make Driver a popular franchise again, and bring new life to the series. It also good for Atari because they need money, and right now the Test Drive is a more promising franchise for them, and they believe it has more life than Driver.

  • madnesspro

    Posted Jul 14, 2006 7:01 am GMT

    I hope this pushs driver in the right direction.
    I also hope they re-release DRIV3R and take out all the glitchs and then release a PC version of Parallel lines.

  • Sweendrix

    Posted Jul 14, 2006 5:36 am GMT

    Atari is stupid. Atari makes outstanding games in genres that nobody seems to want (Mark Ecko's:Getting Up)...and they label their key and most important franchise Test Drive? A game that must compete with an overcrowded and competitive marketplace? If Atari wants to survive, they should create and revive the platformer. Yes, the platformer. It seems like they have almost dropped off of the planet and corporations think that gamers no longer want to play a good platformer.

  • John_of_Fire

    Posted Jul 13, 2006 10:21 pm GMT

    This could be a good match. I hope this works out. I always heard Driver games were good but not good enough.

  • rynmls

    Posted Jul 13, 2006 10:18 pm GMT

    ubisoft will handle driver? then they must create a brand new game cause driver for the ps2 sucks...

  • xSpitFire3x

    Posted Jul 13, 2006 9:43 pm GMT

    Driver is destined for crap...
    But then again look at the Crystal D did for Tomb Raider...there might be hope after all.

  • blazealot420

    Posted Jul 13, 2006 9:19 pm GMT

    Totally agree with you Xidus, alot of people fail to realize the original GTA came out on PC before the first Driver.

  • serioustom

    Posted Jul 13, 2006 9:14 pm GMT

    yes this is real good news for driver's fans.

  • Drudaddy

    Posted Jul 13, 2006 9:14 pm GMT

    cool a gaming company that know's how to make a good game, hopefully they will bring that franchise back to life. because atari messed it up

  • Xidus

    Posted Jul 13, 2006 9:02 pm GMT

    "GTA's basic features exists and are the way they are BECAUSE of Driver 2"

    how can you even say that the original gta for the computer and even the ones for ps1 had all the features of Driver 2 just werent up to snuff at all for graphical comparison hence the top down view and bad jumping animation. you cant say that driver made all the features in gta possible because they were already there just laying low really...

  • Tomtomtom1990

    Posted Jul 13, 2006 8:25 pm GMT

    I love that headline. It works on so many levels.

  • dude117

    Posted Jul 13, 2006 8:25 pm GMT

    Finally we'll get a Driver game we like again!! I can stop playing Driver 2!!

  • karnis

    Posted Jul 13, 2006 7:43 pm GMT

    ubisoft has driver freaking sweet

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