More PSP ads target of critics
European marketing campaign promoting new white PSP seen by some as racist; Sony denies any intentions other than artistic.
When the PSP was released in the US in early 2005, the handheld sold itself with its sleek design, large screen, and "it" factor. Sony advertised anyway, of course, but ran into some troubles with its graffiti-themed ads, drawing fire from some for defacing public property. Recently, some new ads for the portable in Europe also received complaints for encouraging "violent or anti-social behavior" because of statements such as "Strong language and scenes of a sexual nature here" and "Take a running jump here" in the subways of London.
Now it looks like new PSP ads have caused more uproar. A campaign in the Netherlands promoting a new ceramic white-colored model has landed the company in more hot water.
The series of ads show a white woman in all white promoting the system in various ways. But it's one ad in particular (available at digitalbattle.com) that has several calling the campaign racist. In the controversial piece, the white woman is wearing a scowl on her face and holding a black woman in all black by the jaw, and reads "PlayStation Portable White is coming."
Sony has claimed that there was no ill intent with the ads. When asked to comment on the debate, a Sony rep told GameSpot News: "The marketing campaign for the launch of the white PSP in the Netherlands focuses on the contrast between the Black PSP model and the new Ceramic White PSP model. A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery that has been used on large billboards throughout Holland. All of the images created for the campaign have been designed to show this contrast in colors of the PSP's, and have no other message or purpose."
For more pictures of the campaign, check out the official Dutch PSP Web site.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Mass Effect 2 Interview: Adrian Askarieh
EA producer discusses the latest revelations about BioWare's upcoming sci-fi role-playing game. Full Story
- Posted Nov 10, 2009 11:17 am PT
-
Visually impaired gamer sues Sony Online
Refusal to implement or facilitate changes to make online games more accessible violates Americans with Disabilities Act, suit claims. Full Story
- Posted Nov 6, 2009 3:48 pm PT
- 1153 Comments
Featured Stories
-
EA cutting 1,500 jobs, over 'a dozen' games canceled
[UPDATE 3] Publisher slashes staff by 17 percent to save $100 million annually, to focus on higher-margin titles; reductions at Skate, Madden, and Dante's Inferno devs; over one-third Mythic reportedly pink-slipped. Full Story
- Posted Nov 9, 2009 12:13 pm PT
- 326 Comments
-
Shippin' Out Nov. 8-14: Call of Duty: Modern Warfare 2
Activision shooter dominates busy holiday release week; new Dragon Ball, Pro Evo Soccer games also set for launch. Full Story
- Posted Nov 7, 2009 3:58 pm PT
- 321 Comments
-
EA posts $391 million loss, Madden 10 sells 3.9 million
$788 million in earnings can't keep megapublisher out of the red; workforce slashed by 17%, development pipeline cut in half; Need for Speed Shift ships 2.5 million. Full Story
- Posted Nov 9, 2009 3:14 pm PT
- 236 Comments
-
Activision establishes Call of Duty veterans grant
Modern Warfare 2 publisher reveals plans for $1 million Call of Duty Endowment to help unemployed military veterans find work. Full Story
- Posted Nov 9, 2009 12:38 pm PT
-
EA reels in Playfish for $275 million-plus
Publisher acquires social gaming specialist in deal potentially worth $400 million, adds Facebook games like Pet Society, Restaurant City to portfolio. Full Story
- Posted Nov 9, 2009 11:54 am PT
- 33 Comments




351 Comments
Sign in / Sign up