Sony execs climb corporate ladder

  • By Walt Wyman, Brendan Sinclair, GameSpot
  • Posted Jul 5, 2006 5:42 pm PT

US and European CEOs Kazuo Hirai and David Reeves named as executive vice presidents for Sony Computer Entertainment.

Sony Computer Entertainment Inc. revealed this week that Sony Computer Entertainment America president and CEO Kazuo Hirai and his counterpart at Sony Computer Entertainment Europe, president and CEO David Reeves, have been made executive vice presidents of Sony Computer Entertainment's corporate executive group.

The company stated on its Web site that "both Kazuo Hirai and David Reeves will be deeply involved in corporate strategy for the SCE Group from now on, in addition to handling business in North America and Europe."

Hirai and Reeves have both been with Sony Computer Entertainment since 1995. Reeves became SCEE's president and CEO in 2004, while Hirai has served SCEA in that capacity since 2003.

143 Comments

  • narazhai

    Posted Jul 17, 2006 9:42 am PT

    Pretty kewl article...I can;t wait till ps3 comes out.. and before that the psp camera..

  • newyorknights

    Posted Jul 17, 2006 2:53 am PT

    here´s my thoughts:

    There was a couple things that made me to decide to get a xbox360. 1: was the number of great games like halo gears of war prey battlefield huxley. even if i´m the casual gamer i always loved firstperson shooters. 2 the fact that you can play old arcade games as well is amazing i´m really looking forward to more classics.

    The reason i´m not into sony is that i´m not aware what games they make and what type of games they make. i´ve always liked the rumble in the controllers why did sony decide to take that feature out for the next gen? on the other hand they have my deepest respect on the BC. while the xbox only were able to play a few of the original xbox games and need a emulator to play every single one of them. ps3 will be able to play the whole catalog of past ps games which could come in handy.

  • judge__judy

    Posted Jul 16, 2006 6:24 pm PT

    Good for Kaz I guess

  • OrianaDorta

    Posted Jul 16, 2006 1:42 pm PT

    yeah, 360 is the best system until november...u guys can't say that the 360 is the best system ever if u dont even have a ps3 or a wii in your hands, wait until november and then start a system wars

  • Fauij

    Posted Jul 16, 2006 11:22 am PT

    i dont understand why you cant like more than just 1 system. too many gamers are one sided.

  • AKDN91

    Posted Jul 16, 2006 11:14 am PT

    losers....what ever happened to gaming consoles? used to be just movie playback some music playback and games tisk tisk tisk....

  • Arley26

    Posted Jul 15, 2006 12:48 pm PT

    I Can't wait till they show the box art for the PS3

  • Benan

    Posted Jul 15, 2006 1:07 am PT

    whats with ridge racer its not that bad though.

  • ChemKill

    Posted Jul 14, 2006 8:44 pm PT

    lol, if u buy an xbox 360 its gonna be a paper weight, i personally like playing games that are fun and easy to get, thats why i will get a PS3, cause if u open ur eyes its clearly the better system. -- lol, the magic switching a few words will do...

    damn guys, this fanboy war has to stop, this article has nothing to do with the nextgen systems (well maybe the ps3, but only remotely). Still, why am i even seeing 360 or wii in here???

  • MASTERCHIEFUSMA

    Posted Jul 14, 2006 7:31 pm PT

    [This message was deleted at the request of a moderator or administrator]

  • jmegasite

    Posted Jul 14, 2006 10:29 am PT

    Come on guys, stop dissing Nintendo. High graphics aren't everything. I think they can actually pull it off. I think that Nintendo could definatly make in 2nd place. I would buy a PS3, but I'm a little worried it won't do that good, due to the price. I would by a Xbox 360, but everytime I look up, they are adding something new to it. Well, at least Nintendo is doing good in Japan. It will never die there, because the japanese don't usually play violent and bloody games.

    Come on Sony, and Nintendo!!! You can win I know you can!!!

  • augustodibo

    Posted Jul 13, 2006 9:07 pm PT

    This is all useless chat. All systems have specialties which deserves them some recognition. Last gen had PS2 with plenty of games, but many were crappy (I owned a console until XBOX advent). The box had a great hardware (far superior than PS2) and great games, but suffered from lack of releases. Current gen with 360 is superior than predecessor, but it did not revealed as the big leap. PS3 will have very same performance, minor differences (not the same as XBOX vs. PS2 graphics, fps). Regarding Wii, it is designed to a niche, as the GameCube was. In summary, if you can afford, get all the systems and stop this nonsense war.

  • lhardwick692

    Posted Jul 13, 2006 4:16 pm PT

    reading through comments and i got few things to say--1)ps3 games wont be 99 bucks each---they will be around 60 to 70--like the 360.2)everyone talks about the 360 being cheaper---by time people go out and buy the add-on peripheral for hd-dvd playability--200 bucks maybe 249.99 will put the 360 well over the 600 dollar mark---
    3)wiiis gonna fail--even nintendo says they werent going for graphics and hi definition--but that they were going for innovation...they know they cant compete with sony or microsoft--
    4)resident evil 4 did come out for the gamecube and the sells werentwhat they were wanting them to be--so they released it on the ps2 and it sold 4 times the copies than that on the gamecube----so no more exclusivity for gamecube from capcom----
    5)if games are expensive--thats alright since inflation isgoing up and cost of everything is also going up---plus the people that make these games need to be paid---they might work on a game for 4 yrs and cash in on the sales--lets say a game sells for so many bucks and they sell a million copies---thats so many million bucks--subtracting advertisement and campaigning for the game---thats a good 10 million less---now---so many million bucks to spread over certain amount of people--lets say 240 people--thats how many people worked on god of war---thatsso many million dollars per person--and they dont get all that--since they were for companies that get paid royalties for buying the game and putting it on the shelves---so the people make-so these people get paid 50 thousand bucks for one game--but thats 10 thousand a year for 5years-----so cost of games isnt an issue--these people need paid---if they dont get paid--we dont get games to play--then bye bye video games--
    6)if you dont want to pay 600 bucks for the ps3system--then by all means--dont--but the 360 was rushed--they didnt even wait to see if they wanted to support the hd-dvd format---it will a add-on peripheral--costing 200-250 bucks .atleast sony took their time said hey lets go with bluray for games and movie format---if the bluray doesnt succeed for movies--then they will still develop games for it on bluray--
    7)people say companies didnt like the ps2 because it was hard to make games for it---year later the ps2 library is2 times larger than that of the xbox and xbox360 and the gamecube combined..the only think keeping nintendo alive is the gameboy advance--and the ds---and ds lite---and the only thingpeople have to look forward to on the gamecube and the wii system is more mario-zelda-metroid and pokemon--not for me
    i am not a xbox fanboy or ps3 fanfoy or wii fanboy--i got the 360 and will have the ps3--and wii if they come out with any games i want to play----but with the wii controller--sure a few games would be fun to play that way but not all of them---and lets not forget being charged for old school games from nintendo available from games from nintendo--over last 20 yrs...yippee---if i wanted oldschool--i'd go buy me old school systems--i want next gen--dont know aboutyou guys--
    thats my daily rant for the day--peace out---and remember--no matter what you do to a turd--paint it--dress it up--put it in a botttlefor the heck of it--no matter whatyou do to it--itsstill just a turd

  • bigredman3000

    Posted Jul 13, 2006 10:45 am PT

    that's becuz people can't afford a PS3. but I can.

  • DAVEYROCKS09

    Posted Jul 13, 2006 5:10 am PT

    people are complaning about how the ps3 is expensive, 600$ is too much.
    but they will pay for a x-box 360 and a wii.how much is that, both combined they wont have what ps3 has.it makes no sence

  • chekhabar

    Posted Jul 12, 2006 4:24 pm PT

    it seem
    people in us infected by (Jsp) virus {(japan)(sony)(playstation)}
    i don't like sony but maybe say :
    victory for (J)

  • ssjtrunks6

    Posted Jul 12, 2006 2:18 pm PT

    well in that concept..metal gear solid game came out one both game cube and playstation, they were better on the playstation..at least when they came out on the playstation they were still in style

  • sagara_sanosuke

    Posted Jul 12, 2006 1:14 pm PT

    whats funny, is that resident evil 4 came out on the gamecube first. it was way better on the cube

  • ssjtrunks6

    Posted Jul 12, 2006 11:44 am PT

    The Wii is not even one of the new gen consoles it the battle, being that it will not be worth a flip, that thing is the cheapest new gen console, that is another console made for the younger generation, the wii is going to be in the same position as the gamecube.....and that is in last place of the new gens, they dropped the price of the game cube sooo much and added games with it, and people still dont care to much for it....now that is how you can tell when something has gone bad..the only thing that is going to help the wii is that you will be able to download old school games to it, but that is kinda cheap.. we are going into new generation while they are still stuck on old school.. that is saying that their old school games are better than their future release games.. I would leave the wii out of the battle

  • Jaziel

    Posted Jul 12, 2006 9:09 am PT

    Some of you just don't realize how much you're getting with the PS3. It will literally be a computer. It will come with Linux preinstalled in it and I'm sure it'll have a great GUI to go with it. The connectivity with the PSP is another plus. I would love to be able to donwload any content I wanted from my PS3 at home to my PSP through an internet connection. Not to mention the ways that they are incorporating the psp into actual gameplay. The bluray player is anoter big plus and the new HDMI technology thats coming out on the PS3 wich is more than double the badwith of current HDMI output. I'm saving up not only for my PS3 but also for my 56" DLP High Deff TV. Oh and a new sorround sound system. I don't mind working over time for a couple of months to treat my self to what I want and not deprive my self. That's how I see it.

  • ssjtrunks6

    Posted Jul 12, 2006 8:22 am PT

    Same to little yoshie..yes they know the ps3 will be the best new gen console, its already official that the ps3 has alotmore graffic processing power than the other new gen consoles capabilities too, people are all trying to make sony look bad..but what is really happening is they are making themselves look bad for the console they are rooting for, because that console's company is not ever doing all those child like name calling phrases, but they are...Its been proven sony also wont have one of those SHORTAGES like micosoft did, that was such a pity, some stores only had a shipment of like 20 360's that was a bad move..they were just too anxious to release that system, but people did not start actually getting into the 360 gaming work until almost a year after the release, sorry to say but the little handheld psp done bettter than that, it even didnt even have any shortages...

    That is one thing for sony, they never have those minor problems, and they know when the time is right for them to release their products.

  • ssjtrunks6

    Posted Jul 12, 2006 8:12 am PT

    BIGBOBBER...really that is true, they just cry 24/7 about the ps3's price like it will get them somewhere, that kinda they are basically against sony, and not just debating over what sony can do, its a price , people said that same thing just before the 360 came out, now look how many people own one, alot of them ate thier own words, but the ps3 is the real deal..its not a little stronger than the ps2 ..it waaaaay stonger, but the odd thing is, is that te 360 is just a little bit stronger than the regular xbox, it done a 360 alright..it was getting beat by sony before, and released another system and then done a turn and it is still getting beat by sony.

  • BIGBOPPER789

    Posted Jul 12, 2006 7:27 am PT

    this is to everyone crying about the price of the ps3....GO GET A JOB AND THEN YOU CAN BUY IT.

  • fantasticlink

    Posted Jul 11, 2006 6:23 pm PT

    Why is everyone on a war against each other. This ones better, no this ones better, SHUT UP!!!!!!!!!! This is wat i think. Wii will have better gameplay with the new remote. PS3 will have amazing graphics but high price. Xbox 360 has a bit less stronger graphics than the PS3 but is at a lower price. So there all good in there ways. Oh and dont go on about who has better games also. They all have there specialty. Nintendo has Link, Mario, and Samus. Microsoft has Master chief, and Ninja gaiden. Sony has Snake, and Final Fantasy. There all good. So poeple.........lets all be friends

  • action_enzo

    Posted Jul 11, 2006 6:00 pm PT

    anyway screw the ps3.................... not that i hate sony but for me this system is not affordable

  • cjthemaster

    Posted Jul 11, 2006 2:44 pm PT

    hell yeah go for it sony

  • sl33py_boy

    Posted Jul 11, 2006 12:19 pm PT

    where can mi watch the ridge racer thing??

  • The_XIII_order

    Posted Jul 11, 2006 7:13 am PT

    STOP THE MADNESS!

  • king_tim

    Posted Jul 11, 2006 5:11 am PT

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  • king_tim

    Posted Jul 11, 2006 5:10 am PT

    [This message was deleted at the request of a moderator or administrator]

  • king_tim

    Posted Jul 11, 2006 5:08 am PT

    [This message was deleted at the request of a moderator or administrator]

  • king_tim

    Posted Jul 11, 2006 5:07 am PT

    [This message was deleted at the request of a moderator or administrator]

  • king_tim

    Posted Jul 11, 2006 5:06 am PT

    [This message was deleted at the request of a moderator or administrator]

  • king_tim

    Posted Jul 11, 2006 5:05 am PT

    [This message was deleted at the request of a moderator or administrator]

  • king_tim

    Posted Jul 11, 2006 5:05 am PT

    [This message was deleted at the request of a moderator or administrator]

  • king_tim

    Posted Jul 11, 2006 5:04 am PT

    [This message was deleted at the request of a moderator or administrator]

  • FearNinja

    Posted Jul 11, 2006 12:12 am PT

    Well Gadeos, all I know is that I will have four things to make my gaming experiance complete. Those are, Rumbling Controllers, Fable 2, Gears of War, and of course Halo 3.

    P.S.- A little extra to the PS fanboys. The real reason you do not like Halo is because you suck at it. Dont hate me because I'm right.

  • evilyoda861

    Posted Jul 10, 2006 11:52 pm PT

    Well the only game I would want on the PS3 would be RE5, Armor Core4, and Dynasty Warriors6.*GASP* Oh **** those are all going on the 360 which I already own! HAHAHA stupid ****

  • volumesoxxs

    Posted Jul 10, 2006 4:13 pm PT

    Im wondering how sonys PS3 is going to rollout on the few weeks before its launch, guess we just sit and wait...

  • gto2092

    Posted Jul 10, 2006 3:05 pm PT

    Doesn't seem to me that they will drop the price of PS3 anyways. If they drop the PS3 to $400 i'll congrat them and buy PS3 @ launch date along with WII~

  • bigboned_snake

    Posted Jul 10, 2006 2:08 pm PT

    isnt this getting more attention than it deserves????

  • tyler2010

    Posted Jul 10, 2006 1:53 pm PT

    GJ SONY!!!!!!!!!!!!!!!!!!!!!!!!!!1111111111111111

  • GigaKaiser

    Posted Jul 10, 2006 11:14 am PT

    "price doesn't mean squat when you have a Visa. Pay it off later!"

    That's a nice attitude to have. Have fun being broke.

  • Limonadi

    Posted Jul 10, 2006 3:37 am PT

    IT IS BAD THING HOLY GAME BUSINESS IF SONY FAIL.....WE DONT SEE ANYMORE SONY VS MICROSOFT SO NEXT GEN CONSOLES WILL SUCK....

  • gskehans97

    Posted Jul 9, 2006 2:03 pm PT

    WHO CARES?

  • Gadeos

    Posted Jul 9, 2006 10:40 am PT

    I don't know why the comments on the article got this direction, fanboys from all three next-gen fighting each other. But, anyway, as i'm a PS "fanboy" (One, 2 and upcoming 3), i'll just take advantage of this situation and say a few words on something that's REALLY troubling me: PS3 won't have vibration... that's old news, i know. But, seriously, that little characteristic's got me thinking on if it's worth it to buy a PS3. I mean, this is a must have since it was introduced all those years ago. I won't talk about the 360 (it sucks), but the Wii. Man, that nunchuck stuff is just amazing, a revolutionary concept. It's really gonna change gameplay history. How come Sony didn't think of something similar, but a few months before and came out with a ridiculous PS2 like controller, only kinetic (similar to the Wii's) but with NO vibration??????? It might not look like an essential thing, but once you're used to play and feel every hit on your hand, stopping feeling it isn't too cool. I'd like to hear some opinions on this subject, from all sides (360, Wii, PS3). How the vibration feature affects the gameplay experience?? for me, it diminishes the feeling of reality and believability of games. Will its abbsence affect my desition of wether buying a PS3 or a Wii?? right now's hard to tell. And... I don't think we all care too much on Sony's executives moves.... TALK ABOUT GAMES!!!!

  • Taalon

    Posted Jul 9, 2006 8:34 am PT

    It's funny how all anti-Sony supporters say that the PS3 will fail because someone said RIIIIIDGE RACER! Two words and the console will fail.

    I've heard more passable comments from three men in peaked caps giving a polar bear a rectal examination.

  • Drizzle

    Posted Jul 9, 2006 1:55 am PT

    price doesn't mean squat when you have a Visa. Pay it off later!

  • snaretrap745

    Posted Jul 8, 2006 11:26 pm PT

    whoa whoa whoa what is this i hear about games being $99 fpr ps3? i hope whoever posted that was exaggerating because if anyone actually buys games for that price, they really need to find a woman.

  • mack10

    Posted Jul 8, 2006 9:09 pm PT

    seriously, all the fanboys need to relax, I buy a system because of the games. if a console has a built in toaster and an anti theft alarm, who cares!! if the great games are on the system then thats all that matters. ive never been fan of the ps2 because i dont like the controller but i bought one anyways and i got a crap load of entertainment. god of war, resident evil 4, ace combat, gt4, gta, san an, mgs3. all great games, the only reason i never did get a gamecube other than the fact that its a purple lunchbox is because none of the games appeal to me. on the other hand, dont forget that the ps3 has a crap load of other features that make it almost like a computer, that is if you care about all the high tek gagetry stuff. i have a psp, and even though it doesnt have a huge library of games, all the usefulness of that little unit more than makes up for it.

    Lol, if the PS3 came with a toaster, I think less people would complain. The thing here is that the PS3 has too many perihperals that too many people deem uneccessary, and these perihperals are what knocked the PS3's price up to the $600 range. I love Sony's games, so naturally I wouldn't give the next Playstation system a second thought when it comes to me buying it, but in this case I'm having a real hard time deciding what I'll do - I know I can't miss out on MGS4 or FFXIII and Versus XIII, or the next GoW or SoTC, and DMC4, RE5, DQIX, Dark Cloud 3 and plenty of other titles - but I also know that I wont be dishing out ($750+ CND) on launch day to get a PS3, because it's just absurd.

    I'll most likely end up buying a PS3 later on down the road, hopefully when MGS4 is released and hopefully a price drop is in order by then. As for Sony - I never thought I'd say this, but they're the screw up of the year; starting with their press conference at E3, to their "new" controller announcement, to the big tax paycheck force on them, to these PSP ads, they seem like they can't get nothing working. Now I'm not a proffessional when it comes to finance, but things might not work out too well for Sony in this next-gen era, and they'll end up losing money by the end of it all. If they think pricing their games at $99 USD will solve all their problems, thinkg again, who in their right mind will spend that ammount of money on a single title (and perhaps people do spend that much, they'd cut down on the ammount of games they buy, so instead of buying 50 PS3 titles, people will be buying 25). Good luck Sony, I'm really hoping things don't go wrong for you guys, but as of now I just want my MGS and FF, and if it means them moving over to the 360 - so be it, atleast I bought that one at a reasonable price.

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