Peter Dille, SCEA reunited

  • By Staff, GameSpot
  • Posted Apr 26, 2006 1:34 pm PT

Former THQ marketing boss, who swiftly departed the Cars publisher last summer, is reunited with his former PlayStation posse.

What goes around, comes around. Or so it seems today with the news that Peter Dille is joining Sony Computer Entertainment America as its senior vice president of marketing, reporting to SCEA EVP and co-COO Jack Tretton.

Dille was part of the original PlayStation launch team (as was Tretton), and that history was touted in the company's official statement announcing the hire.

Specifically, Dille will be responsible for "all facets of the company's marketing efforts in North America," according to the statement. Dille's portfolio will include directing overall PlayStation brand management, hardware and software marketing, advertising, creative services, public relations, promotions, and online and direct marketing. Dille will have about 100 reports.

Last August, Dille left THQ, purportedly to "pursue other opportunities." He had been THQ's senior vice president of worldwide marketing.

In related news, SCEA said it had also hired Philip Rosenberg as its new VP of business development.

"As we move toward supporting a three-platform strategy, it is critical for us to amass seasoned business leaders who can aid in managing category transition while aspiring to new levels of corporate, brand, and product innovation," Tretton said. "With these new additions to our management team, I am confident that our market leadership will continue."

9 Comments

  • pyth0n13

    Posted May 11, 2006 5:50 am PT

    well good for them

  • mariomaniac92

    Posted Apr 28, 2006 4:41 pm PT

    Sony needs all the help it can get IMO

  • chrisdojo

    Posted Apr 27, 2006 5:40 am PT

    ok........

  • gameloverx

    Posted Apr 26, 2006 5:08 pm PT

    well that's some pretty good news for Sony but yet they need to think of another R&C game for this year that excludes Size Matters

  • squallff8_fan

    Posted Apr 26, 2006 4:31 pm PT

    Hey he had open options who he couldve went and worked for anyone including MS, he prolly seen that the ps3 is far superior and wanted to go back to his roots where they will be successful just as ps1 was when he was vice president at the time of SCEA. Just more good news for ps3, now let sony lead the way to the real next gen.

  • swanlord

    Posted Apr 26, 2006 3:46 pm PT

    [This message was deleted at the request of a moderator or administrator]

  • Donkeljohn

    Posted Apr 26, 2006 1:56 pm PT

    One eternal round.

  • elessartelrunya

    Posted Apr 26, 2006 1:54 pm PT

    Lets just hope there is a better product this time around.

  • blackIceJoe

    Posted Apr 26, 2006 1:41 pm PT

    neat I wonder how well this will lead in the end.

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