DICE awards get Dick Clark touch in '07
Academy of Interactive Arts and Sciences teams with Dick Clark Productions, hopes to get next year's award show a network airing.
The annual game industry awards event, The Interactive Achievement Awards, will gain the glitter of a proven Hollywood production guru next year. Immediately following this year's program in Las Vegas, held last week during the D.I.C.E. Summit, the event's producers said they were partnering with Dick Clark Productions to produce and market the 2007 awards show. To be called The Academy of Interactive Arts and Sciences Presents: The Year in Games, the show will provide "an inside look at the year's best video games and the creative minds behind them," according to a statement. The awards show joins other Dick Clark Productions-produced events, including Dick Clark's New Year's Rockin Eve, the American Music Awards, the Golden Globes Awards, the Daytime Emmy Awards, and the Academy of Country Music Awards.
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