DICE awards get Dick Clark touch in '07

  • By Staff, GameSpot
  • Posted Feb 13, 2006 12:28 pm PT

Academy of Interactive Arts and Sciences teams with Dick Clark Productions, hopes to get next year's award show a network airing.

The annual game industry awards event, The Interactive Achievement Awards, will gain the glitter of a proven Hollywood production guru next year. Immediately following this year's program in Las Vegas, held last week during the D.I.C.E. Summit, the event's producers said they were partnering with Dick Clark Productions to produce and market the 2007 awards show. To be called The Academy of Interactive Arts and Sciences Presents: The Year in Games, the show will provide "an inside look at the year's best video games and the creative minds behind them," according to a statement. The awards show joins other Dick Clark Productions-produced events, including Dick Clark's New Year's Rockin Eve, the American Music Awards, the Golden Globes Awards, the Daytime Emmy Awards, and the Academy of Country Music Awards.

12 Comments

  • Inuzuka-kun

    Posted Feb 21, 2006 12:19 am PT

    Hopefully this wont turn out like Spike TV's embarrising attempt at a Video Game themed awards show

  • Viquist

    Posted Feb 13, 2006 8:32 pm PT

    Great, maybe it'll be on regular TV or basic cable, I'd love to be able to see a gaming awards show... if it does everyone needs to tune in to give it the ratings so it will continue

  • jakeboudville

    Posted Feb 13, 2006 7:39 pm PT

    great!

  • marklodi

    Posted Feb 13, 2006 2:41 pm PT

    First, just because it is a "Dick Clark Production" doesn't mean that Dick Clark will be on the show. So molivers7, you needn't worry about kids and young adults relating to Dick Clark.

    Second, The AMAs, CMAs and Golden Globes are still well respected shows amongst the public and the entertainment industry. "Going consistently downhill in even mainstream appreciation" is debatable, but then much of network television has done the same.

    I think the main benefit here is that having a video game award show on network TV could help gain acceptance among those who the gaming industry are failing to target right now: those over 35, conservative and republican. The ones who are making the loudest noise right now, just left of J. Thompson, creating uneccessary replacement-parenting legislation in many, many states and even at the Federal level.

    Look. Why not show the conservative right-wing what gaming is really capable of? Have a video game award show with respectful, non-MTV decorum. Have a humanitarian award go to Gabe and Tycho for Child's Play. Show a feature on how police departments are using gaming to lower the crime rate among inner-city youths. Do a segment on how video gaming can help kids learn with reading, writing and arithmetic.

    Prove to the general populace - especially voters - that gaming is a worthwhile endeavor and due respect and admiration for what it provides. Show that it's not just violence and sex and cursing. Give it a mainstream venue and professionally produce it so that it has a chance at acceptance. This may just be that opportunity...

  • molivers7

    Posted Feb 13, 2006 2:11 pm PT

    Yes, kids and young adults can relate with Dick Clark....ummmm....no.

  • Jharper

    Posted Feb 13, 2006 2:01 pm PT

    I guess this is ok? Maybe we'll benefit in some way. Here's to hoping.

  • birdinflight

    Posted Feb 13, 2006 1:58 pm PT

    So, in other words, the DICE awards will take on a more structured mainstream approach to how the rest of the world does award shows. I guess they missed the memo that those shows have been going consistently downhill in even mainstream appreciation over the past few years. And it's not like Dick Clark Productions has ever been able to produce anything that garners alternative/niche credit either. Does anyone in the gaming industry actually do market research prior to making decisions like this?

  • GyRo567

    Posted Feb 13, 2006 1:55 pm PT

    Just what we need, more fake hype from people who don't have a clue. It's bad enough when "industry professionals" don't know what they're talking about.

  • Chikinware

    Posted Feb 13, 2006 1:33 pm PT

    Great. This will benefit the industry.

  • SaintSadistic

    Posted Feb 13, 2006 1:30 pm PT

    I see.

  • Funkyhamster

    Posted Feb 13, 2006 12:37 pm PT

    I guess this is good for the games industry... so yay.

    @Silencer786: ...ha... ha... ha... not really... EDIT: I am teh second! Yay!

  • Silencer786

    Posted Feb 13, 2006 12:33 pm PT

    [This message was deleted at the request of a moderator or administrator]

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