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GameSpot Video Games, PC, Wii, PlayStation 2, GameCube, PSP, DS, GBA, PS2, PS3, Xbox 360, PlayStation 3

Retailer marks up 360 by $400

JCPenney pinching hopeful 360 owners; sells Premium package for twice retail price, won't ship for two weeks.
By Tim Surette, GameSpot
Posted Nov 29, 2005 3:33 pm PT

"If giving really is better than receiving, you'll love wrapping this up!"

That's the tagline at the bottom of the JCPenney product page for the Xbox 360. However, the retailer's customers had better really like giving, because it could cost them a whole lot of dough.

Known more for women's casual wear and dinette sets, JCPenney also sells some electronics, including the Xbox 360. But instead of listing the highly sought-after machine for the standard $399, it gives a price tag of $799.99--$400 more than normal. Expensive bundles with games and accessories are the norm for online stores, but JCPenney adds only a play and charge kit (list price: $19.99) to the package (a remote is also listed, but some were included with early Xbox 360 Premium Packs--it's unclear whether this is the limited-edition remote or the larger $29.99 Universal Media Remote).

It's unclear whether JCPenney is trying to exploit the hype surrounding the system and its scarcity or whether this is simply a clerical error. However, those in desperate need of an Xbox 360 might consider paying the premium, as the console is selling for even more on eBay.

That said, shoppers who think they're only a few mouse clicks, 800 bucks, and overnight shipping away from playing Perfect Dark Zero tomorrow should read the fine print. On top of the inflated prices, the Premium Packs won't even ship for another two weeks--meaning they will barely make it to buyers by Christmas.

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85 Comments

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jcam432002

if a retailer is idiot enough to sell at twice the retail price, and the consumer is stupid enough to pay it, the two deserve each other.

Posted Dec 1, 2005 11:01 am PT
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macmaster1

I think that was a cheap move by JC Penny, taking advantage of the high demand for the system. It's unfair, I'am never going to buy merchandise from the retailer again. Don't matter never did lol.

Posted Nov 30, 2005 8:17 pm PT
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SupaTrupa


Who in the world would pay $800 for a 360? WHO???

Why is it THAT important to be one of the first ones to get one?

There's maybe 2 games worth playing on it right now, 3 at most.

I'll wait another few months, my PC's 6800 is doing just fine for less than half the cost.

Posted Nov 30, 2005 11:43 am PT
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Chick_Magnet

"Some people will probably buy it. There were idiots on eBay buying the X360 at prices between $1,000-$7,500."

How many of those buyers paid though?

Probably not many.

Posted Nov 30, 2005 11:25 am PT
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cusoker

[This message was deleted at the request of the original poster]

Posted Nov 30, 2005 11:21 am PT
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cusoker

They need to make money some how... all the department stores like sears and penny's are in bad shape finacially. why not exploit 360 fanboys who get a rise at the sight of one, sitting in their room in the corner with a penny's catalog on the electronics section.... giggity-giggity-goo, ow!

Posted Nov 30, 2005 11:17 am PT
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NeoJedi

I'll wait a bit I think, but other stores (Sears, etc...) should jump on the same bandwagon soon. That is way too much money for the system in my opinion.

Posted Nov 30, 2005 10:46 am PT
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NinjaSpunk

This is nothing new. JC Penny, Fingerhut, all those mail order catalog places are notorious for selling things, especially electronics, at an obscene mark-up, primarily because their main source of income is selling to lower-income families that cant afford large purchases outright, so it pricegouges them by offering everything at affordable layaway pricing, with the caveat of you ending up paying as much as 200-300% of retail price for the items. I think they still have $200 Gameboy SPs.

Posted Nov 30, 2005 9:45 am PT
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snarple_basic

I would really hope that was a mistake, or this crap could become the norm for a brand new system around the holidays.

Posted Nov 30, 2005 9:20 am PT
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ghostsod

Just wait you impatient losers.. it's always better when you wait...buy yourself a nice sega saturn to keep you occupied. Thank you for my wisdom come again.

Posted Nov 30, 2005 8:45 am PT
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Terminator14

Well it's a hell of alot better than buying just the regular core system or package off of ebay for 2k.

Posted Nov 30, 2005 7:35 am PT
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Jorako

oh comon thats the reason to only get a ps3 is price gouging yeah because they wont do that with the ps3 yeah right......buy both get the fullest gaming experince form this gen you can and then see what revolution has in store brand loyalty is retarted it makes me miss out on awsome games

Posted Nov 30, 2005 7:33 am PT
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a_tru_christian


$800 for a system that overheats and crashes? No thanks.

Posted Nov 30, 2005 6:47 am PT
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Neoyamaneko

[This message was deleted at the request of a moderator or administrator]

Posted Nov 30, 2005 6:05 am PT
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lilweightlifter

That's rediculous for a store to do that!!!!

Posted Nov 30, 2005 6:04 am PT
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SavoyPrime

Some people will probably buy it. There were idiots on eBay buying the X360 at prices between $1,000-$7,500.

Posted Nov 30, 2005 6:01 am PT
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donnie_regan

thx god i dont want one, now if Halo3 had been a launch game that might have been a different story

Posted Nov 30, 2005 5:29 am PT
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chupamiubre

PRICE GOUGING SUE THEM SOMEONE

Posted Nov 30, 2005 5:18 am PT
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DrummerX

"XBox® 360 Platinum Bundle includes controller, play and charge kit, battery pack and remote." So it states on that page that it inculdes "A" controller. Not an extra, just one. And an extra 400 bucks to me is a few extra games and/or some equipment, jcpenny execs are just loopy. Not like the console is gonna be any different in a couple months, better to miss the psycho holiday rush in my opinion.

Posted Nov 30, 2005 4:22 am PT
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Goldrock

Ill wait also no platform worth 800 bucks i dont care how good it is.

Posted Nov 30, 2005 3:22 am PT
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Silencer786

No one should buy xbox 360 for that price, it is totally ripoff

Posted Nov 30, 2005 3:20 am PT
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2TrickedOut

Xbox360 won't drop price when the ps3 is out because look how much the ps3 is going to be maybe 499.00? there will be no price wars as there both spendy new next gen systems.

Posted Nov 30, 2005 1:48 am PT
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2TrickedOut

jcpennys always marks up there stuff!!

Posted Nov 30, 2005 1:46 am PT
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SSJ_SAMUS

PFFFF, that lady is crazy, but some people are crazy too ...
Paying $799.99 for a X360 ...

I didn't planned to buy 1 at the launch on 2 December, here in Holland.
The best thing 2 do is buy 1 when the PS3 is released since it will drop in price, I think

Posted Nov 30, 2005 12:51 am PT
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funkchild75

There is no way in heck that I would buy a console from a Department store these days. That's like going to the chiropractor to get your car serviced.

Posted Nov 30, 2005 12:24 am PT
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Unorthodox1978

Straight up and down, there's no way I'm paying $800.00 dollar for an Xbox 360. Geez, in some places $800.00 is rent money.

Posted Nov 30, 2005 12:06 am PT
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Hydrolix

Quit saying "that's why I'm buying a PS3." You know the exact same thing is going to happen when that comes out. Either that or you won't see the PS3 till this time next year or later. Is it even out of concept yet? I may be a tad behind, but last I heard all the specs on the thing were still paper and no actual hardware is finalized. Meaning they aren't even manufacturing them yet.

Posted Nov 29, 2005 11:00 pm PT
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fitzza_1301

if i was an american which im not i would become very angry and attack the owner of the store

Posted Nov 29, 2005 10:56 pm PT
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thekey


metal_snake33 How do you know that the same thing doesn't happen to the "mighty" PS3? With its overprice self. (Reminder its going to be Blu-ray, Blu-Ray players are also coming out next year and there going to retail between 899-1500, Keep that in mind Solid snake.

Posted Nov 29, 2005 10:12 pm PT
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Raven_Yuri

*busts up laughing* what a bunch of idiots..they really think a person with common sense is going to pay 799 for something that orginally is 399..haha and i have to agree with some..A department store..yea first pick for me to get a console from..nice to see JCPenny's has brains behind it's store

Posted Nov 29, 2005 10:03 pm PT
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Beebo79

Daddy I want an Oompa Loompa! I want an Oompa Loompa NOW!

Posted Nov 29, 2005 9:58 pm PT
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migg2

Guys, how many of these units do you think shipped so far? 300K? 400K Who knows because MS won't give it up. It will be too apparent that they have shipped too few units - not near enough to satisfy early adopter demand. Now, how many hard core gamers do you think are out there? Out of the 10M consumers of Xboxes to date, is it that inconcevable that there are 300K+ gamers out there with the desire and income to afford $800? I think so. Easy. It's obvious... people are buying it. Plus, remember, it is illegal for MS to "price fix". So retailers are able to charge whatever they want. The only reason retailers maintain a similar price is because of competition amongst themselves and keeping themselves in the good graces of the vendor. In this situation, the vendor has screwed the retailer and demand is off the hook. The balance has been greatly disturbed. So the question is. If you were a retailer, would you rather sell something for half of what the market will bear and let some punk scalp half of your margin or sell it direct to end users that will actually play it? Me, if I WERE to buy one at that price, I'd much rather buy it from a legit retailer. Remember, MS created this environment and retailers would be stupid not to act in their best interest.

Posted Nov 29, 2005 8:45 pm PT
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jpsaply

Guys, take a look at the JCPenny product page again. Its the Platinum on the page, not the premium that Gamespot says is there.

Posted Nov 29, 2005 8:40 pm PT
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ssj4_2004

I don't know what is worse JCpenny selling xbox 360's for $800. Or the fact that they are selling Halo: Combat Evolved for $32.99 HaHa

Posted Nov 29, 2005 8:31 pm PT
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CaptainCrazy

LOL this is flat out f*** rediculous! $800 for nothing extra and they don't even have them in stock yet. This is basically just like pre-ordering, only the system is technically available. This store shouldn't even be allowed to sell for this much more than MSRP.

Posted Nov 29, 2005 8:25 pm PT
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sammeal

I'll never shop there again! Oh wait.. I never have to begin with.

Posted Nov 29, 2005 7:52 pm PT
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lancebarlow

LOL

Posted Nov 29, 2005 6:21 pm PT
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halvedlife

Whoever is head of advertising for Jc Penny ought to be fired over this, if it is in fact a typo. Where do they get the nerve to charge that much? absurd.

Posted Nov 29, 2005 6:18 pm PT
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pimp_jim

hey if anyones dumb enough to pay it, thats their problem!
i'm not gonna lose any sleep over it, and i doubt jc pennys will either.
hell if i could con an extra $400 out of some desperate parent i'd be a happy pimp

Posted Nov 29, 2005 6:15 pm PT
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final33

money sucker

Posted Nov 29, 2005 6:03 pm PT
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Weeoo_86

What a load of horse manure JC Penny is pulling!!! if you wait until next year not only will it be a little bit cheaper and more will be in stock, but they'll also probably run more efficently with the more quieter fans and junk like that

Posted Nov 29, 2005 5:48 pm PT
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TW_Darkmaster

I really don't get why people are bashing microsoft when its JCPenny setting the prices. Does anyone understand what MSRP means? Manufacture SUGGESTED retail price... for god sakes they just SUGGEST the price not set it. And you economic geniuses need to learn the reason they have a shortage is because they gotta stockpile some up for the euro and jap launch. America isn't the only country in the world even though you'd like to think so.

Posted Nov 29, 2005 5:39 pm PT
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The_Answer_1

bahh if people are des they will buy it and who the heck shops at jc penny lol this is a crazy world

Posted Nov 29, 2005 5:38 pm PT
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Shtinky

Not even casuals would buy that...

Posted Nov 29, 2005 5:22 pm PT
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VFG

Now the only thing dumber than buying a 360 for $400 is buying one for $800.

Posted Nov 29, 2005 5:20 pm PT
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NinjaFoot

A retail store selling for 2x retail prices?....wtf?....

Posted Nov 29, 2005 5:19 pm PT
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davahsa

JCwholelotapennies!

Posted Nov 29, 2005 5:13 pm PT
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HadesBurn

Here's another Website:

No Extras, Just the Premium Bundle
Was $699 then $899 and now $849
http://www.atomicpark.com/xq/aspx/microsoft-xbox-360/prodid.22869/buy.software/qx/productdetail.html

Posted Nov 29, 2005 5:11 pm PT
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Atomic_Mutant

lol and they say that console gaming is cheaper than PC.

Posted Nov 29, 2005 5:08 pm PT
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doomed51

who is actually gona buy that haha

hint: casuals?

Posted Nov 29, 2005 5:06 pm PT
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