Sega enters into Bizarre relationship
New franchise coming to next-generation systems from Sonic's studios and superchargers behind Project Gotham Racing.
With the next wave of gaming consoles just around the bend, Sega has been making several moves to reestablish itself as a prime player in the industry. Last week, the company announced its bread and butter, Sonic the Hedgehog, would be making the leap to next gen. Earlier this week, Petroglyph joined the ranks of Monolith, Silicon Knights, and The Creative Assembly as non-Asian developers creating games in conjunction with Sega.
Today, Sega added one more Western developer to its mix of collaborations. Bizarre Creations, best known for being behind the wheel of the Project Gotham Racing series for Microsoft's consoles, will be partnering with Sega to create a new "next-generation franchise." Sega and Bizarre have not released any information on the project, but a post on Bizarre's Web site says it will be multiplatform.
A release from Sega today reiterates that the deal is another move to expand Sega's reach into the Western market.
"We are actively seeking partnerships with the world's best developers to create brand new franchises and re-create new games from existing Sega IP," said Naoya Tsurumi, CEO of Sega America and Sega Europe. "We could not be happier that Bizarre Creations, a world-leader in successfully combining gameplay and technology, chose Sega as their publishing partner to create a multi-platform blockbuster for the next-generation."
Bizarre Creations, headquartered in Liverpool, England, is currently working on the Xbox 360 racer Project Gotham Racing 3.
Hot Stories
Newsmakers
-
Dragon Age: Origins Interview with Ray Muzyka
We chat with Ray Muzyka about some of the features in Dragon Age: Origins. Full Story
- Posted Jul 8, 2009 4:06 pm PT
-
Left 4 Dead 2 Doug Lombardi Interview
We talk to Doug Lombardi about Left 4 Dead 2 at a recent preview event in London. Full Story
- Posted Jul 3, 2009 4:42 pm PT
Featured Stories
-
Sony dismisses Activision threats, PS3 price cut rumors
Sony Corp. CEO Sir Howard Stringer brands third-party publisher's comments as "noise," SCEA CEO Jack Tretton says other consoles don't deliver the same value. Full Story
- Posted Jul 8, 2009 1:15 pm PT
- 966 Comments
-
PS3 MGS4/Killzone 2 bundle now available
Best Buy begins offering rumored $400 retail configuration, which packs in 80GB console with nearly $90 of top-rated games. Full Story
- Posted Jul 7, 2009 11:19 am PT
- 482 Comments
-
Battlefield 1943 suffers server snafu
EA Dice's multiplayer-only downloadable shooter experiencing matchmaking technical difficulties after Xbox 360 launch this morning. Full Story
- Posted Jul 8, 2009 12:48 pm PT
- 143 Comments
-
Blizzard: Free-to-play WOW 'possible'
Lead designer Tom Chilton says the multiplatinum MMORPG champion could abolish monthly subscription plan by adopting microtransaction system. Full Story
- Posted Jul 7, 2009 12:43 pm PT
- 343 Comments
-
Square Enix retires Eidos publishing label
Japanese pub consolidates operations in Europe and NA, confirming some headcount reduction; British company's name will live on through dev studios. Full Story
- Posted Jul 7, 2009 11:15 am PT
- 139 Comments
Submit News
Related Game
- Microsoft Game Studios
- Bizarre Creations
- GT / Street Racing
- Release: Nov 16, 2005 »
- ESRB: Everyone 10+
Related Games
Recent News
-
Following two preemptive reveals, Electronic Arts has officially confirmed the final chapter in the Command & Conquer series.
Site Blogs
-
Sony gets Netflix streaming...for Bravia HDTVs
Ever since Netflix video streaming came to the Xbox 360, Microsoft has been touting it as a major advantage over its competing consoles....
1 Comments