In-Fusio mobilizes Neopets

While most pet owners relish the opportunity to take their pets out for walks, the virtual pet owners of Neopets.com have been stuck inside in front of a computer while caring for their cybercritters--until now. Mobile entertainment producer In-Fusio and Neopets.com are teaming up to allow Neopet owners to take themselves for a walk with the first wireless-to-Web application.

"The mobile version of Neopets will not only expand the online community to cell phones, but in fact be the first application of its kind, allowing mobile players to access an existing online persistent world," said Craig Holland, CEO of In-Fusio North America. "In-Fusio is working to close the gap between wireless and the Web very quickly, and the Neopets application will be the first glimpse into the future of mobile entertainment."

The new mobile phone connectivity lets concerned owners maintain their pet's well-being, manage their accounts, and buy and sell virtual goods while on the move. The Web site will also host exclusive content for its mobile users, such as new species of pets, new areas to browse, and new items to buy.