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If you haven't heard about the Nintendo DS yet, you probably will. Nintendo is rolling out its most expensive marketing blitz ever for the launch of its new handheld system, and the company today announced specific details of where that money will go. The ad campaign will revolve around the phrase "Touching is good," which Nintendo seems to be inviting consumers to interpret whichever way they like.

Officially, the slogan's meaning is rather benign. "Since childhood, we've been told 'Please do not touch. Don't touch that lamp, stop touching your food, and don't touch anything in this store,'" today's press release reads. "Nintendo DS changes those rules."

Of course, it's easy to interpret the phrase in less innocent terms--especially when reading the advertorials that Nintendo will place in upcoming issues of men's magazines Maxim, Blender, and Stuff, with an attractive model holding a DS and teaching players "How to Score."

Other advertisements will also aggressively target the teen and adult demographic. Steve-O and Chris Pontius, stars of MTV's Jackass and Wildboyz, will be featured in a television ad produced by MTV. The pair will play a wireless multiplayer game on the DS while "engaging in one of their exciting trademark adventures," which, given the content of their shows, probably means having their faces bitten by an alligator or covering their reproductive organs in wasps.

Another TV ad beginning on October 25 will feature a static-filled screen and a mysterious female voice asking viewers to interact with objects on the screen by touching them. Three more TV ads will follow during the system's launch period, which begins on November 21, when the DS hits retail stores. And Nintendo DS trailers will also run on more than 5,000 movie screens across the country.