Nintendo announces marketing plans for DS
Commercial featuring MTV's Wildboyz, advertorials in Maxim and Stuff will push new handheld this holiday season.
If you haven't heard about the Nintendo DS yet, you probably will. Nintendo is rolling out its most expensive marketing blitz ever for the launch of its new handheld system, and the company today announced specific details of where that money will go. The ad campaign will revolve around the phrase "Touching is good," which Nintendo seems to be inviting consumers to interpret whichever way they like.
Officially, the slogan's meaning is rather benign. "Since childhood, we've been told 'Please do not touch. Don't touch that lamp, stop touching your food, and don't touch anything in this store,'" today's press release reads. "Nintendo DS changes those rules."
Of course, it's easy to interpret the phrase in less innocent terms--especially when reading the advertorials that Nintendo will place in upcoming issues of men's magazines Maxim, Blender, and Stuff, with an attractive model holding a DS and teaching players "How to Score."
Other advertisements will also aggressively target the teen and adult demographic. Steve-O and Chris Pontius, stars of MTV's Jackass and Wildboyz, will be featured in a television ad produced by MTV. The pair will play a wireless multiplayer game on the DS while "engaging in one of their exciting trademark adventures," which, given the content of their shows, probably means having their faces bitten by an alligator or covering their reproductive organs in wasps.
Another TV ad beginning on October 25 will feature a static-filled screen and a mysterious female voice asking viewers to interact with objects on the screen by touching them. Three more TV ads will follow during the system's launch period, which begins on November 21, when the DS hits retail stores. And Nintendo DS trailers will also run on more than 5,000 movie screens across the country.
Hot Stories
Newsmakers
-
GameSpot's Best of 2009 - Special Achievement Winners
Find out our special achievement winners in the Best of 2009 Awards! Full Story
- Posted Dec 21, 2009 11:59 am PT
-
Billionaire buys up 11% of Take-Two
Carl Icahn increases stake in Grand Theft Auto publisher; news of his interest boosts share price more than 11%, sparks speculation of shareholder revolt. Full Story
- Posted Dec 18, 2009 11:29 am PT
- 138 Comments
Featured Stories
-
Final Fantasy XIII day-one sales hit 1 million in Japan
Square Enix's hotly anticipated JRPG busts platinum sales marker in 24 hours on PS3, franchise sales surpass 92 million. Full Story
- Posted Dec 18, 2009 10:53 am PT
- 726 Comments
-
Take-Two year-end results slip 37%, Borderlands sells 2M
Publisher suffers from GTAIV-less 12-month period as sales slip to $968 million, Q4 gap wider than expected; Spec Ops due before November 2011. Full Story
- Posted Dec 17, 2009 2:12 pm PT
- 100 Comments
-
Big in Japan Dec. 7-13: New Super Mario Bros.
Nintendo's portly plumber reprises chart-topping performance, Modern Warfare 2 sells nearly 100K on PS3 alone; Wii leads hardware. Full Story
- Posted Dec 18, 2009 2:21 pm PT
- 65 Comments
-
Wii sells 9M in Japan, PS3 hits 4M mark
Enterbrain reports Nintendo's and Sony's consoles achieved multimillion-unit milestones during week ending Dec. 13; New Super Mario Bros. sells 465K in second week. Full Story
- Posted Dec 16, 2009 12:33 pm PT
- 251 Comments
-
Aliens vs. Predator unbanned in Australia
Classification Review Board overturns initial ban due to violent content in Sega, Rebellion's actioner; game will be released down under with no changes. Full Story
- Posted Dec 18, 2009 2:24 am PT
- 396 Comments
Submit News
Recent News
-
THQ locks up WWE for 8 more years
Feuding companies resolve differences over wrestling game license, publisher paying out more than $33 million in next four years as part of court case...
0 Comments
Sign in / Sign up