EA cashes in big on The Sims 2

File this one under "the rich get richer." Electronic Arts announced today that The Sims 2 has sold more than 1 million copies at retail stores worldwide in its first 10 days on the shelves, making it the biggest PC title launch in the company's 22 years.

"The Sims franchise has become a cultural phenomenon and The Sims 2 is a game that changes the way we think about our industry," Frank Gibeau, senior VP of marketing for EA, said in a statement released today. Gibeau went on to comment that of the 1 million units sold, more than 50 percent of those were sold in Europe.

Be sure to check out GameSpot's review of The Sims 2.