No story, just some "beat your social networks friends" crap, easy access to many cars at the very beginning.
Now I didn't expect that this game would be better than the original most wanted, but neither did I expect to be so plain... basically you have a big map with a lot of cars that you have to unlock... Yes there are races and police chases, but you don't really have to work too hard for anything, which for me, isn't interesting at all. If you like these sort of games, well this NFS is the right game for you.
But if you like a game where you actually have to start with some low performance car and work your way up the driving chain - skip this NFS.