Why can't they get this right?

User Rating: 8 | NBA 2K8 X360
I really wanted to love this game. 2k basketball has been so close, in my opinion, to being the best sports simulation of any kind. But there are continuing problems that plague this series each and every year that deflate my enthusiasm every time.
First off, the good. Great graphics. I mean, you just can't do much better. Players look great, the courts especially are incredible. The arenas come alive with the crowd, the sideline dancers, and more. Presentation is absolutely perfect. The sound is great, and there are plenty of modes to choose from. Oh, and the animation is top notch.
But when it comes to gameplay, the game just falls apart. You can have your big man in the lane, 2 feet from the basket, with noone in front of him, and he can miss the shot. 3 point shooters, with wide open looks at the basket, will clang their shot off the rim. Even if you have a breakaway dunk, there's a chance you will miss it. Maybe this is OK for college hoops, but not for the pros. And it would also be OK if the computer played by the same rules. Unfortunately, on any descent difficulty level. the computer constantly makes circus shots with great D in their face, drain 3 point shots with D in their face, and never, never, never, miss an open shot.
This ruins what could have been an almost perfect game. Also, I just don't feel the control is as tight as it should be. Too many times I just couldn't do what I wanted to do.
NBA 2k8 is still a solid game. But it could and should have been great. Someone needs to explain to me why this game's problems are the same every year and never get fixed.