E3 06: Paris Hilton shills for Diamond Quest

Hotel heiress shows up to two-hour autograph signing an hour and a half late, gets the name of her own game wrong?

LOS ANGELES--In 2004, hotel heiress Paris Hilton (The Simple Life) was six hours late to the opening of her own night club, Club Paris. At this year's Electronic Entertainment Expo, she was an hour and a half late to an autograph signing for her new mobile phone game from Gameloft. On top of that, she apparently got the name of the game, previously announced as Paris Hilton's Jewel Jam, wrong, according to an Associated Press report.

"Sorry I'm late," Hilton said when she arrived. "I'm really excited to have my new video game, Diamond Quest. Thank you all for coming, and you can download the game."

While the Paris Hilton's Jewel Jam logo was plastered on the backdrop behind Hilton at the signing, a Gameloft representative told GameSpot that she actually got the name of the game right. "We just changed the title at the last minute, just before she came out," the representative said.

Hilton not knowing the name of her own game might be surprising given her previous comments about the game in the press release that announced the project.

"I'm excited to collaborate with Gameloft to bring the Paris Hilton brand and the glamour of young Hollywood to the cell phones of all my fans around the world," the release quoted her as saying. "My phone has become an all-in-one entertainment device and mobile games are an integral part of that. Mobile gaming is really hot right now, and I'm excited to be part of this project."

231 Comments

  • Sparky2002

    Posted May 7, 2007 12:47 pm PT

    I Think Im Going To Be Sick Or Shoot Myself one or the other

  • jakeboudville

    Posted Aug 26, 2006 9:26 pm PT

    not cool

  • wahhhhh13

    Posted May 30, 2006 6:27 am PT

    they changed the name cause they didnt want paris to look bad she is sucj a dee dee dee

  • DEATH775

    Posted May 23, 2006 10:22 pm PT

    Oh my god.

  • Spex70

    Posted May 22, 2006 4:51 pm PT

    I'd rather buy a teletubbies game than buy a paris hilton game.

  • Spex70

    Posted May 22, 2006 4:48 pm PT

    I truly believe that there is no low that paris will not stoop to to get money she doesn't need. She's already sold her soul to prono so why again does she have to invade the gaming world? what did we ever do to her, besides plot her death every second of every day. Oh well, as quoted earlier, you can't fix a blonde.

  • ewjim

    Posted May 17, 2006 1:40 am PT

    ...Paris Hilton so what?!

  • actionjax25

    Posted May 16, 2006 3:46 pm PT

    What was Gameloft Thinking????

  • bukkookkub

    Posted May 16, 2006 3:41 pm PT

    what disturbs me even more.. is that someone (commenting on this forum) will purchase this game, just to see what it's like. I guarentee it. And guarentee it won't be me. Its a sad, sad day when gameloft stoops to THIS level.

  • Link_026

    Posted May 16, 2006 2:27 pm PT

    I wonder what Hilton hotels will become when she becomes owner...

  • Gamepro2421

    Posted May 16, 2006 2:25 pm PT

    first of all...i find it quite humerious that 2 out of the first 3 comments had to be banned by the administrators lol, second, WOW....just wow. Don't get me wrong now, i love paris...she's quite the gal. however, she does not have a place in my gaming life. I would never buy somthing pushed by some pretty girl (or some pop-star dude) due to the fact that they are in now way shape or form a "gamer" and i would had to give them more money to give them more of a reason to continue on with their game of make-believe

  • dcl1993

    Posted May 16, 2006 1:23 pm PT

    Wow just want to get richer and get more plastic surgery?

  • goat2001

    Posted May 16, 2006 1:12 pm PT

    Seriously who cares about Paris Hilton? I don't see what the fuss is about. This chick seems like an idiot and yet people wait in line for hours to see her? Why not wait in line to play Twilight Princess instead.

  • kaosprince

    Posted May 16, 2006 12:26 pm PT

    This game will be the worst game of all time. It's going to make Superman 64 and Big Rigs look like good games. She lies about her eye color(blue contacts, brown eyes)..... Wonder if she lies about her age and is really 20 years older than we actually think.

  • PazUSA

    Posted May 16, 2006 7:42 am PT

    AIRHEAD....when will her long overdue 15 minutes be OVER????????

  • Unassigned

    Posted May 16, 2006 7:23 am PT

    Why is the has-been (or actually a never-was) even in the news?

  • skemaal

    Posted May 16, 2006 5:54 am PT

    Pfff....idiot.

  • n00bzilla

    Posted May 16, 2006 4:11 am PT

    See in the UK if you're rich that generally means you're educated well.
    In America if you're rich that generally means you don't have to try.

  • drangel_jam

    Posted May 16, 2006 2:48 am PT

    keep PH away from this website's news, 4 G'sake.shallow

  • townsenda1

    Posted May 15, 2006 10:20 pm PT

    Well that's Paris for you. She was probably recovering from the previous night. Nothing about Paris Hilton says video game. I mean did you see her in House of Wax? I wouldn't want her to mess with games like she did in movies. If she isn't a booth babe then we don't need her.

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  • Paris Hilton's Diamond Quest Image 1

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