After all the panic over the Beta - the launch trailer I think answers a lot of questions.
The visuals look great - sun glare, lens 'grime,' flashover from explosions and awesome particle effect / micro-destruction - all there. Take a good look, its in the details. The HD pack looks to be in effect, same as BF3.
The action looks intense with good balancing on the maps. I liked the way BF3 handled it with large maps that could be segmented for different game modes. Looks like they've done the same thing.
Myself, I anticipate at least as a good a story as the 2010 MOH which means it will smoke most FPS military shooters. The scenes, storylines and tactics in the last one were excellent.