Madden NFL 10 Updates

Profits from near-billion-dollar Jan.-March quarter help publisher curtail shortfall; Madden 10, NFS: Shift top 4M units; Bad Company 2 hits 5M; Mass Effect 2 sells 1.6M.

Publisher trims losses to $82 million for October-December quarter, but revenue also sinks to $1.24 billion; Left 4 Dead 2 sells 2.9 million, FIFA 10 9.7 million.

Zelda: Spirit Tracks barely misses the top 10 as Scribblenauts, New Super Mario Bros. DS, and Mario Kart DS return to top 20; The Sims 3 dominates PC best-sellers.

[UPDATE 3] Slow holiday sales force publisher to reduce earnings forecast; BioWare confirms sci-fi MMORPG won't arrive until early next year; Sims' return to consoles and "innovative new take on Madden" due out this year.

Mark Turmell named senior creative director for EA Tiburon, sets sights on company's pigskin sims.

God of War Collection makes appearance at bottom of Nintendo-dominated top 20 non-PC game chart; Modern Warfare 2 tops PC charts despite server controversy, Aion plummets.

Xbox 360 edition of Activision's megahit leads US list, followed by Wii Fit, Wii Sports Resort, Mario Kart Wii, Wii Play, Halo 3: ODST, Pokemon Platinum, PS3 MW2, Madden, and New Super Mario Bros. Wii.

[UPDATE] Reloadable prepaid Visa card lets gamers earn points for shopping at select online, brick-and-mortar retailers, redeemable for publishing label titles.