Madden NFL 10

$788 million in earnings can't keep megapublisher out of the red; workforce slashed by 17%, development pipeline cut in half; Need for Speed Shift ships 2.5 million.

[UPDATE 3] Slow holiday sales force publisher to reduce earnings forecast; BioWare confirms sci-fi MMORPG won't arrive until early next year; Sims' return to consoles and "innovative new take on Madden" due out this year.

Mark Turmell named senior creative director for EA Tiburon, sets sights on company's pigskin sims.