Madden NFL 10

[UPDATE 3] Slow holiday sales force publisher to reduce earnings forecast; BioWare confirms sci-fi MMORPG won't arrive until early next year; Sims' return to consoles and "innovative new take on Madden" due out this year.

Mark Turmell named senior creative director for EA Tiburon, sets sights on company's pigskin sims.

17 percent reduction of publisher's payroll, $300 million social-game developer buyout met with approval, surprise, confusion.