Activision trademarks 'DJ Hero'

By Randolph Ramsay, GameSpot AUPosted Feb 18, 2008 6:04 pm PT

USPTO filing could be precursor to turntable-based spinoff to billion-dollar Guitar Hero franchise.

Activision Blizzard certainly has big plans for its Guitar Hero franchise, with a fourth game in the series apparently slated for this year and a new Aerosmith-focused addition due out in June 2008. And the newly created megapublisher looks to be planning to increase its footprint in the rhythm game genre, with news appearing over the weekend that the company has trademarked the name DJ Hero for "video game software" and "video game controllers."

Scratch Piklz = DJ Hero bosses?

As reported by trademark-focused Web site Trademork, Activision Publishing first filed the trademark request on February 8, 2008. According to the United States Patent and Trademark Office's Trademark Application and Registration Retrieval System, the DJ Hero trademark applies to "computer game software and related instruction manual sold together as a unit; interactive video game programs; computer game discs; downloadable software for use in connection with computer games; video game controllers; Interactive video game comprised of a CD or DVD sold as a unit with a video game controller."

The trademark filing is the first official move by Activision into the turntable-based music sphere, a move many game watchers had predicted after Guitar Hero's massive success. Last month, the publisher announced that the rhythm game franchise, which it bought in 2006 for nearly $100 million, has generated over $1 billion in sales worldwide.

323 Comments

  • emkplayboy6

    Posted Jun 3, 2009 2:31 pm PT

    This is gonna rock!

  • hardstyle77

    Posted Mar 18, 2009 7:45 am PT

    i hope i can spin hardcore or industrial on it

  • Killingspree303

    Posted Jan 16, 2009 9:14 am PT

    They must have run out of ideas... What music will there be in it? Hip hop, rap or techno? And how is the gameplay? Are you going to spin LP's?

  • NoseWeed619

    Posted Nov 15, 2008 1:20 pm PT

    Cool. So you get to be the DJ?

  • RockmasteR-_-

    Posted Oct 14, 2008 5:40 am PT

    I hope that DJ Hero is not for Hip Hop only, I hope House, Trance, Techno will be included, if that's the case, it'll be insaaaaaane

  • dj_c4

    Posted Oct 8, 2008 2:09 pm PT

    If it is anything like beatmania it will be crap. They better take some cues from the best scratch Dj arcade game to date "crackin Dj 2"

  • MoK86

    Posted Oct 8, 2008 10:02 am PT

    i hope this is a good game because i was not too happy waiting 8yrs for konami to release its game on consoles and it sucked.

  • king23_

    Posted Sep 26, 2008 7:16 pm PT

    This could actually be good if done right.

  • zig_star

    Posted Sep 22, 2008 4:37 am PT

    Oh my golly wonkers, what next orchestra hero? Bagpipe hero? For the love of game god your ruining the music series actvision!!

  • Maxer9

    Posted Sep 17, 2008 8:10 pm PT

    I can only hope that beatmania is revived in the US because of this.

  • jixzer

    Posted Aug 10, 2008 3:51 pm PT

    Activision is going to whore this train to no end.

  • reneetruss

    Posted May 12, 2008 7:07 am PT

    I knew it! I knew they would eventually get around to a hip hop music theme rhythm game.

  • charlieprince

    Posted Apr 20, 2008 6:19 pm PT

    ok dj hero... HOW WILL WE ADJUST KNOBS!!!? and the scratching will prob be EZ cuz it looks like u just put ur fingers on the scratch base and wala... still doesnt catch my eye even a lil bit

  • Adam_the_Nerd

    Posted Mar 5, 2008 4:16 pm PT

    I'd like to see how the PC variant would work. We have Frets on Fire for PC, now what'll we have for DJ Hero?

  • smbius

    Posted Feb 22, 2008 10:04 pm PT

    it just depends on how much that's all gonna cost now.

  • LittleBigGamer1

    Posted Feb 21, 2008 2:52 am PT

    sweeeeeeeeeeeeeeet

  • Fable_fan88

    Posted Feb 20, 2008 8:00 pm PT

    Drum Villain . . . that would be awesome...

  • deadarknight

    Posted Feb 20, 2008 2:45 pm PT

    next they will come up with the game that was made up by the south parks creators in the ep "guitar hero" u know wat i am talking abt

  • FreddieGermany

    Posted Feb 20, 2008 9:33 am PT

    Bob Marley hero... when is that comming out

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