Force Unleashed out "This Week!?"

WTF!? On my dashboard an ad just popped up saying "OUT THIS WEEK! Too Human, Star Wars: The Force Unleashed, Lego Batman and Ghostbusters"

This is misleading & downright dirty if you ask me. The official release date is still Sept 16 ("Fall 2008" according to xbox.com) Lego Batman and Ghostbusters are similar stories. As in NOT this week. There is supposedly a demo coming out on XBL on Thursday but that hardly belongs in the same "This Week" ad as Too Human which comes out.. well, this week.

With everyone so stoked about this game already, wtf is up with dangling the carrot??? Anyone have any other info? I heard a gamestop employee (I know, experts - all of them) say that the release was moved up. Is this true or is this just shady marketing for the Thursday demo release?

ZOMG FORCE UNLEASHED DEMO MUST PLAY IT.

but yeah im prolly gettin force unleashed for the wii it would be more fun with motion controls