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I wasn't responsible for the graphics in question, but I don't think the use of an Alienware rig as opposed to any other brand was really deliberate. If I had to guess, the designer probably just wanted an image of a somewhat cool-looking PC tower and that was what we had.

On a personal note, the Alienware that I purchased for myself about five years ago caused me so many problems that--after stripping it for parts worth keeping--I left it out in the street when I moved out of my apartment. (That's not an uncommon practise here, by the way; it was claimed by a passer-by within minutes.) I should've known the computer was going to be trouble when, after ordering it with a black case, and despite it arriving with several documents supposedly signed by folks on the production line who had inspected it, the case I got was the wrong color. Alienware told me I was welcome to return it to them to get it changed, but at that point I had already waited far longer than expected to get my hands on it and just stuck with it. (Thankfully the case I got was silver and not one of the bright blue or green options they were offering at the time.)