As you probably know, Bethesda announced that ESO will have a subscription based business model. Many, like me, won't be able to afford a monthly fee just for one game, especially if you will also be paying for the PS4 or X1 online service.
If you are a Elder Scrolls fan, and want this game to be a one time buy, then help the case and sign these petitions:
https://www.change.org/petitions/zenimax-studios-to-remove-the-subscription-fee-for-elder-scrolls-online
https://www.change.org/petitions/bethesda-the-elder-scrolls-online-change-the-business-model-from-subscription-based-to-one-time-purchase#share
https://www.change.org/petitions/the-elder-scrolls-online-change-subscription-based-to-single-payment-buy-to-play-format
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