Seems those nasty recommended specs aren't nasty enough for Ubisoft, so we have ULTRA settings too:
"Want to make your PC run Watch Dogs so it looks like the latest trailer? You'll need the game running close to its Ultra settings, which have now been detailed by creative director Jonathan Morin.
An Intel Core i7-4770K with a GeForce 780 is required to show the game off at its best, Morin wrote on Twitter over the weekend.
The latest PC video released last week was recorded on an Intel Core i7-3930K with a GeForce Titan."