XBOX Founder: If Apple so chooses, they will simply kill MS/Sony/Ninty - UPDATE

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#1 Posted by musicalmac (23718 posts) -

Link.

Apple is watching

I was a founder of the original xBox project at Microsoft and gave it its name. Almost 14 years after the painful, pointless, and idiotic internal cage-match to get it started and funded, the hard selling of a compelling and lucrative living-room product to Bill (and then Steve as he began to take over), a product that consumers would want and love and demand, I am actually still thrilled to see how far it has come, how many installed units it has, how it is crushing its original console competitors, how the brand has grown and endured, and especially how great the games have become.

But the past 5 years, and the last year in particular, have been simply painful to watch. Coasting on past momentum. Failing to innovate and failing to capitalize on innovations like Kinect. Touting strategic and market success when youre just experiencing your competitors stumbling failure (yes, Sony, Nintendo you are, Im afraid, stumbling failures). A complete lack of tactical versus strategic understanding of the long game of the living room. It culminated for me in recent coverage1 of interviews with Yusef Mehdi and Nancy Tellem and reports of the goals of a new LA xBox studio to create interactive content.

Which brings us to

Apple is already a games competitor broadly, even if Apple-TV isnt yet a game platform or a console. Mobile generally and iPad specifically have grown the total hours of game play and grown the overall game market. Only in the last 18-24mo has that overall growth turned from a segment-expanding rising tide to a tsunami swamping the console game vendor profit boats hitched to the docks. It is accelerating. Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS I will be the first to write apps for Apple-TV when I can, and I know Ill make money. I would for xBox if I could and I knew I would make money. Maybe a console-capable Apple-TV isnt $99, maybe its $199, and add another $79 for a controller. The current numbers already say a lot, even with Apple-TV not already an open console: 5.3M sold units in 2012, 90% year-over-year growth vs. xBox 360 about 9M units in 2012, 60% YoY decline.Nat Brown

Much more in the blog post, another delicious opinion regarding the state of the traditional console industry -- and how Apple is always there, watching, waiting.... Remember what Gabe said not too long ago about the AppleTV? How interesting we get another opinion that's focused on the game console and not the PC.

Delicious.

UPDATE: Added TechCrunch article of deliciousness.

#3 Posted by blue_hazy_basic (28767 posts) -
#applehaterant /thread (saved myself from the TLDR version! :P )
#4 Posted by Blazerdt47 (5669 posts) -

Angry Birds Effect incoming.

#5 Posted by musicalmac (23718 posts) -
[QUOTE="blue_hazy_basic"]#applehaterant /thread (saved myself from the TLDR version! :P )

Don't mind me, just jamming my thumb into the biggest wound gamers seem to be afflicted with -- APPLE. :twisted:
#6 Posted by blue_hazy_basic (28767 posts) -
[QUOTE="musicalmac"][QUOTE="blue_hazy_basic"]#applehaterant /thread (saved myself from the TLDR version! :P )

Don't mind me, just jamming my thumb into the biggest wound gamers seem to be afflicted with -- APPLE. :twisted:

At this point they probably can't be much worse than what we have tbh. Just hoping St Gabe saves the console industry at this point! :D
#7 Posted by Heil68 (48277 posts) -
Apple certainly has the cash. Do they want to burn through a whole lot of it and risk little to no return on investment to start with? Would the board and shareholders like that? Certainly interesting to think how Apple would approach the category.
#8 Posted by marklarmer (3883 posts) -

yeah sure if they can make it seem like another must-have fashion accessory.

#9 Posted by DaBrainz (7721 posts) -
But apple lost the OS race in the 90's even when they had a superior product. They are not unbeatable.
#10 Posted by Cherokee_Jack (32198 posts) -

Suddenly I trust his analysis much less.

Just another short-sighted tech industry airhead who thinks Apple is omnipotent.

#11 Posted by blue_hazy_basic (28767 posts) -
Apple certainly has the cash. Do they want to burn through a whole lot of it and risk little to no return on investment to start with? Would the board and shareholders like that? Certainly interesting to think how Apple would approach the category. Heil68
Apple has LOTS of money to invest, but don't think they'd seriously consider the console market unless they felt it threatens their other positions. If it made financial sense to push Apple TV in as a console, maybe with a streaming gaming service, be afraid.
#12 Posted by TwistedShade (3139 posts) -

Apple certainly has the cash. Do they want to burn through a whole lot of it and risk little to no return on investment to start with? Would the board and shareholders like that? Certainly interesting to think how Apple would approach the category. Heil68
I would think it wouldn't even be a big burn in their pocket. Couldn't they just make the Apple TV like the Ouya, and throw in a controller and BAM. Hardly breaking the bank and I bet it would sell really well. While I don't think the Ouya, will catch on Apple has the Brand Recognition to pull it off.

#13 Posted by NineTailedGoku (1977 posts) -

Do not want. Apple products are overpriced simply because they have an apple logo. High end android costs less than iphone yet does much more.

#14 Posted by blue_hazy_basic (28767 posts) -
But apple lost the OS race in the 90's even when they had a superior product. They are not unbeatable.DaBrainz
They've peaked in the phone and tablet market, so who knows maybe this will be their new expansion :o
#15 Posted by nintendoboy16 (28323 posts) -
My simple reaction: :lol: NO! :|
#16 Posted by Heil68 (48277 posts) -

[QUOTE="Heil68"]Apple certainly has the cash. Do they want to burn through a whole lot of it and risk little to no return on investment to start with? Would the board and shareholders like that? Certainly interesting to think how Apple would approach the category. TwistedShade

I would think it wouldn't even be a big burn in their pocket. Couldn't they just make the Apple TV like the Ouya, and throw in a controller and BAM. Hardly breaking the bank and I bet it would sell really well. While I don't think the Ouya, will catch on Apple has the Brand Recognition to pull it off.

That is one way to do it, but that wouldn't "destroy" the other consoles, because the games that could be played on it don't match AAA game quality and production values.
#17 Posted by Blazerdt47 (5669 posts) -

[QUOTE="Heil68"]Apple certainly has the cash. Do they want to burn through a whole lot of it and risk little to no return on investment to start with? Would the board and shareholders like that? Certainly interesting to think how Apple would approach the category. blue_hazy_basic
Apple has LOTS of money to invest, but don't think they'd seriously consider the console market unless they felt it threatens their other positions. If it made financial sense to push Apple TV in as a console, maybe with a streaming gaming service, be afraid.

I think Apple has a bigger thing to worry about, Google.

#18 Posted by RR360DD (13098 posts) -

Do not want. Apple products are overpriced simply because they have an apple logo. High end android costs less than iphone yet does much more.

NineTailedGoku
Android phones are pathetic. I'd rather go blackberry than touch another android. And I can't see apple going for the hardcore games market, but they could certainly prevent Sony / MS / Ninty getting the casuals.
#19 Posted by MBirdy88 (9195 posts) -
Looking at raw numbers he has a point, but then again we are back to the whole "apps" argument again, let us all know when the iOS devices allow for anything close to full traditional software/games and you may have a point. Until then I couldn't care less about angry birds, temple run and a slew of casual flash level games dominating the industry in numbers due to being on phones. really could not. While I agree with alot of his points he is on a bitter rant. nothing more. I like how google and android are ignored in this, despite google being in a far better position to network "Google TV" equivilant, and the fact that anrdoid is seeing nearly triple iOS growth.
#20 Posted by -ArchAngeL-777- (3832 posts) -

No it wont.  Who's really going to care about App Store games on their TV at home?  People who wouldn't by an Xbox, PS4, or Wii-U anyway.  Does he seriously believe console gamers will put down their controllers to play iOS games instead?  Its one thing to talk on the go where its just a quick fix until they get back to the couch.  Its quite another to talk replacement.

#21 Posted by darkspineslayer (20609 posts) -
I already have a ridiculously expensive device to play subpar games, Mac.
#22 Posted by MBirdy88 (9195 posts) -
[QUOTE="NineTailedGoku"]

Do not want. Apple products are overpriced simply because they have an apple logo. High end android costs less than iphone yet does much more.

RR360DD
Android phones are pathetic. I'd rather go blackberry than touch another android. And I can't see apple going for the hardcore games market, but they could certainly prevent Sony / MS / Ninty getting the casuals.

How are they pathetic when they are getting consistantly the highest critic ratings and phone slike the samsung galaxy SIII is outdoing iPhones? the new blackberry? :lol: good god.
#23 Posted by Gue1 (11596 posts) -

let's all help the indsutry and start converting more casual gamers into core gamers. You have friends that only play games on their phone then make them take the next step. Make them get hooked on Call of Duty or Dead Space 3! And start talking to them about the PS4 and next-Xbox like the second coming. Talk about the graphics and how games have become more action packed and explosive than a Michael Bay movie because the truth is that anything is better than a world with only social games.

 

#24 Posted by coasterguy65 (6366 posts) -

Apple could compete with the Ouya, and the Nvidia game systems pretty easily. However I doubt they would want to throw the money into making a full scale console to compete with the big 3. Anythings possible of course, and Apple does have the money.

#25 Posted by wis3boi (32062 posts) -

appleconsole.jpg.

#26 Posted by musicalmac (23718 posts) -
If it made financial sense to push Apple TV in as a console, maybe with a streaming gaming service, be afraid.blue_hazy_basic
lol, be very afraid.

let's all help the indsutry and start converting more casual gamers into core gamers. You have friends that only play games on their phone then push them to the step. Make them get hooked on Call of Duty or Dead Space 3! And start talking to them about the PS4 and next-Xbox like the second coming. Talk about the graphics and how games have become more action packed and explosive than a Michael Bay movie because the truth is that anything is better than a world with only social games.

 

Gue1
Dead Space on the iPad is wonderful. Beware the Apple.....
#27 Posted by RR360DD (13098 posts) -
[QUOTE="RR360DD"][QUOTE="NineTailedGoku"]

Do not want. Apple products are overpriced simply because they have an apple logo. High end android costs less than iphone yet does much more.

MBirdy88
Android phones are pathetic. I'd rather go blackberry than touch another android. And I can't see apple going for the hardcore games market, but they could certainly prevent Sony / MS / Ninty getting the casuals.

How are they pathetic when they are getting consistantly the highest critic ratings and phone slike the samsung galaxy SIII is outdoing iPhones? the new blackberry? :lol: good god.

Because androids UI is just incredibly ugly. Most of the phones that support it are complete crap too, including the plastic toy samsung galaxy SIII. The only well made android phone that can compete with the iphone is the Sony xperia z.
#28 Posted by blue_hazy_basic (28767 posts) -
[QUOTE="musicalmac"] Dead Space on the iPad is wonderful. Beware the Apple.....

Don't suppose you've tried Baldur's Gate Enhanced on it have you?
#29 Posted by fernandmondego_ (3170 posts) -
If they were to go into cloud gaming that function well with all their products, maybe they could do some damage. If they could turn cloud gaming into the next Itune...
#30 Posted by LordQuorthon (5388 posts) -

Obvious statement is obvious. Now, Apple actually wanting to invest on an industry that's on life support is an entirely different issue. 

#31 Posted by Rattlesnake_8 (18430 posts) -
People actually buy apple products for games? lol.. Android is so much better. I'd always choose a home console over any ios game system.
#32 Posted by musicalmac (23718 posts) -
[QUOTE="blue_hazy_basic"][QUOTE="musicalmac"] Dead Space on the iPad is wonderful. Beware the Apple.....

Don't suppose you've tried Baldur's Gate Enhanced on it have you?

I have not. I was planning on it, until I learned that it no longer supported the 1st gen iPad -- which is what I'm still rolling with. Reviews weren't outstanding, though, sadly...
#33 Posted by DarkLink77 (31959 posts) -

Until that happens, I will continue to have zero f*cks to give about anything and everything Apple does.

#34 Posted by MBirdy88 (9195 posts) -
[QUOTE="MBirdy88"][QUOTE="RR360DD"]Android phones are pathetic. I'd rather go blackberry than touch another android. And I can't see apple going for the hardcore games market, but they could certainly prevent Sony / MS / Ninty getting the casuals. RR360DD
How are they pathetic when they are getting consistantly the highest critic ratings and phone slike the samsung galaxy SIII is outdoing iPhones? the new blackberry? :lol: good god.

Because androids UI is just incredibly ugly. Most of the phones that support it are complete crap too, including the plastic toy samsung galaxy SIII. The only well made android phone that can compete with the iphone is the Sony xperia z.

Having an opinion is one thing, but you sir are flat out wrong. The android OS can look like anything and jellybean easily looks as good as iOS as standard and offers ALOT more functionality.
#35 Posted by blue_hazy_basic (28767 posts) -
[QUOTE="musicalmac"][QUOTE="blue_hazy_basic"][QUOTE="musicalmac"] Dead Space on the iPad is wonderful. Beware the Apple.....

Don't suppose you've tried Baldur's Gate Enhanced on it have you?

I have not. I was planning on it, until I learned that it no longer supported the 1st gen iPad -- which is what I'm still rolling with. Reviews weren't outstanding, though, sadly...

Pants. I'm on the first gen one too ...
#36 Posted by musicalmac (23718 posts) -
Pants. I'm on the first gen one too ...blue_hazy_basic
Ha, yeah. I'd have likely purchased it otherwise.

And then I would have streamed it wirelessly to my TV and played it that way.
#37 Posted by blue_hazy_basic (28767 posts) -
[QUOTE="blue_hazy_basic"]Pants. I'm on the first gen one too ...musicalmac
Ha, yeah. I'd have likely purchased it otherwise.

And then I would have streamed it wirelessly to my TV and played it that way.

Swag! :P
#38 Posted by BrunoBRS (73357 posts) -
i'd like to see them try.
#39 Posted by musicalmac (23718 posts) -
i'd like to see them try.BrunoBRS
lol, I'm not so sure you do. :P
#40 Posted by blue_hazy_basic (28767 posts) -
[QUOTE="BrunoBRS"]i'd like to see them try.musicalmac
lol, I'm not so sure you do. :P

The rage threads here makes me want it ... is that wrong
#41 Posted by clyde46 (47816 posts) -
[QUOTE="MBirdy88"][QUOTE="RR360DD"][QUOTE="MBirdy88"] How are they pathetic when they are getting consistantly the highest critic ratings and phone slike the samsung galaxy SIII is outdoing iPhones? the new blackberry? :lol: good god.

Because androids UI is just incredibly ugly. Most of the phones that support it are complete crap too, including the plastic toy samsung galaxy SIII. The only well made android phone that can compete with the iphone is the Sony xperia z.

Having an opinion is one thing, but you sir are flat out wrong. The android OS can look like anything and jellybean easily looks as good as iOS as standard and offers ALOT more functionality.

As a user of both iOS6 and Ice Cream Sandwich, Android is the better OS. It allows the user to do a lot more without having to jailbreak the device.
#42 Posted by musicalmac (23718 posts) -
The rage threads here makes me want it ... is that wrongblue_hazy_basic
It would usher in a brand new era on SW, a delicious one. Boy that would be special.
#43 Posted by BrunoBRS (73357 posts) -
[QUOTE="BrunoBRS"]i'd like to see them try.musicalmac
lol, I'm not so sure you do. :P

i mean, technically, yes, apple could market and force its way into the console market with such strength that it could take down all of the competition, but at what cost? they'd need to invest loads of money into R&D, practically force other companies to make games for them, advertise it so much that you can't look to your left without seeing an ad for it, and have it be both technologically competitive and priced low enough to get the interest of the people that invest money on sony/ninty/microsoft to the point of converting them. and the profits wouldn't start showing up until years later. they might as well invest all their money in automatic ass wipers, if they want to get rid of money so fast. also, i actually bothered reading in more detail the statement from the dude... how is nintendo a stumbling failure? i mean, you can hate them, their games and/or their systems, but that doesn't change that they've only been in the red once in their entire existence as a videogame company.
#44 Posted by clyde46 (47816 posts) -
[QUOTE="blue_hazy_basic"]The rage threads here makes me want it ... is that wrongmusicalmac
It would usher in a brand new era on SW, a delicious one. Boy that would be special.

I think that would be the day that Cows, Lemmings and Hermits join forces to combact the Apple fanboys. I don't know which side I would take.
#45 Posted by BrunoBRS (73357 posts) -
[QUOTE="musicalmac"][QUOTE="blue_hazy_basic"]The rage threads here makes me want it ... is that wrongclyde46
It would usher in a brand new era on SW, a delicious one. Boy that would be special.

I think that would be the day that Cows, Lemmings and Hermits join forces to combact the Apple fanboys. I don't know which side I would take.

other than musical over here, do we even have apple fanboys?
#46 Posted by TwistedShade (3139 posts) -

[QUOTE="blue_hazy_basic"]The rage threads here makes me want it ... is that wrongmusicalmac
It would usher in a brand new era on SW, a delicious one. Boy that would be special.

I can see it now. Instead of spamming statistic, sale's figures, and patent threads regarding Apple in Mobile wars you could take it here.

#47 Posted by MBirdy88 (9195 posts) -
[QUOTE="blue_hazy_basic"]The rage threads here makes me want it ... is that wrongmusicalmac
It would usher in a brand new era on SW, a delicious one. Boy that would be special.

Shame it's not going to happen given Apple are not market leaders in anything anymore.
#48 Posted by clyde46 (47816 posts) -
[QUOTE="musicalmac"][QUOTE="blue_hazy_basic"]The rage threads here makes me want it ... is that wrongMBirdy88
It would usher in a brand new era on SW, a delicious one. Boy that would be special.

Shame it's not going to happen given Apple are not market leaders in anything anymore.

Most expensive fashion items?
#49 Posted by DarkLink77 (31959 posts) -
[QUOTE="musicalmac"][QUOTE="blue_hazy_basic"]The rage threads here makes me want it ... is that wrongMBirdy88
It would usher in a brand new era on SW, a delicious one. Boy that would be special.

Shame it's not going to happen given Apple are not market leaders in anything anymore.

Not even in phones or tablets? Really? I don't follow that sh!t, but I find that kind of hard to believe.
#50 Posted by clyde46 (47816 posts) -
[QUOTE="DarkLink77"][QUOTE="MBirdy88"][QUOTE="musicalmac"] It would usher in a brand new era on SW, a delicious one. Boy that would be special.

Shame it's not going to happen given Apple are not market leaders in anything anymore.

Not even in phones or tablets? Really? I don't follow that sh!t, but I find that kind of hard to believe.

Android has passed iOS in the most used phone OS.