Well I am sure Apple would make a remarkable looking console, but just like the rest of the products, the inside is pretty average (abeit usually put together nicely).
I suppose we would likely see a console like that, a very pricy console, but at best very average in terms of specs, fairly relaible.
On the software side it would not do too well, Apple might have alot of Cash reserve, but they have shown time and time Again that they don't really use that cast to do alot of research, rather they would license what others have made.
So the Apple console would likely do far worse in terms of software then just about any other console, reliable, look good, not be powerful.
Samsung would have a far better chance of entering the console market, given how they can PRODUCE almost EVERYTHING they need internally and write it off, Means that they be bale to put a powerful console up.
They will liekly feel fairly cheap, and in rue samsung style, have every possible kind og hardware and software possability thrown at it, yet excell at none. Samsung does not have the best coding department, and internally Samsung seems confused as to where the products should go, look at thier phones and such, likely the most powerful in class, TVs high ranking in the average consumer TVs. but all of them has softwar that would make a blind man cringe.
Now here is the important part: None of them has a focus on the livingroom for them, the Whole "dominate the livingroom" once had meaning, it does not now, due to the advent of smartphones, why only dominate the livingroom, when you can dictate peoples Lifes?
None would be prepared for atleast 2 gens of continuous losses las is almost standard in the console buisness. None would be interrested in playing guarddog in the software for each such system. (Apple had a try at consoles once, and they dropped it faster then a hot potato).
But I do bring you another Scenario which MIGHT happen TC. What if ther ecame to be a unified console archetecture, where different Makers, could make thier take on the console? We might just have seen a glimpse of the future with the Steambox, not the steambox itself, but what if the Whole console maker thing went third party? with services as Playstation, Xbox and Steam simply being programs or apps running on it?
In that case I could see both apple and samsung want atleast a try. They would not have to have the huge headache of the software side, or dealing with publsihers and Devs constantly, bogging Down the bottom line, but simply deliver hardware? As of now the steamboxes are not that, there should be some base componant part to this, a minimum for each "gen" with each Company free t oadd to that, such as instead of MEchanical HDDs then SSDs, more USB ports, better build and such.
And then each 5 years swap to a new bottumline, with each Company free to add what they think is worth it.
But the scanario you put out TC is fairly pointless, as there is Little Money to get in gaming, especially as ha hardware manufactor, the Whole "Building at a loss" certainly does not look to be the way farwards if we look at MS or Sony, both game up on that this time around, Nintendo never foolish enough to try, since most gamers don't buy enough games to make that model sustainable, and the "Pay to online" either needs big incentives, which cost, or consumers will not pay such fee.
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