So Microsoft is funding the development and advertising of the game? Well fanboys don't have that excuse anymore. They are helping make the game. Developing / co-developing the game. Possible co-publishing.
I see a Titanfall deal in the future for Tomb Raider. 360/PC/X1.
“Right now we have a relationship with Square and Crystal on publishing the game,” Spencer confirmed. “The exact details of what publishing means and when it gets done are part of that deal - I’m not trying to be opaque about it. We will clearly spend money on marketing the game, there’s no doubt about that. And we do [that] on games where we have very little to do with development, and with games that we fully develop. And we will definitely be spending money on developing the game - I want to make sure that it’s as great as it can be.”