Titanfall Devs Surprised At Japan's Positive Reaction

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#1 Posted by danabo (2474 posts) -

At this year's Tokyo Game Show, the surprise show-stealer was Respawn Entertainment's Titanfall, which by the end of the show had four-hour-long queues snaking around the Xbox One booth. What's particularly surprising about this is A) it's on the Xbox, which historically hasn't performed well in Japan, and B) it's a first-person-shooter, which is not as big of a genre in Japan as it is in the west. Respawn's community manager Abbie Heppe was just as surprised by the game's positive reaction, telling Xbox One Magazine "It was crazy."

"We weren't really exactly sure how Titanfall would read with the Japanese audience. It's a first-person shooter and that hasn't always been the biggest genre there, so it was like 'Eh, we'll go to Japan and see what happens' and the coolest thing was that we came away and got a ton of feedback about the Titans from the Japanese audience there, and it was really nice."

Anyone who has delved into Japanese anime or videogames will know that mechs are kind of a big deal to Japanese people. "It's probably the biggest compliment you can get, that you take mechs to Japan and they like them. That was awesome," commented Heppe.

Heppe says that while Western audiences were most impressed with the speed and velocity of the game, for the Japanese, it was all about the mechs, something she found amusing because "When we were first starting to figure out how we were going to talk about Titanfall it was like 'lets not use the word mech'. Because mech has, especially with Western gamers, an association of slow and heavy, and you have these expectations of gameplay that really wasn't what Titanfall is."

However, going to Japan changed the team's perception. "We really shied away from the word and then we went to Japan and it was really embraced there. 'Ok, so we are going to talk about mech here.'"

Shooters, like Call of Duty and Battlefield are slowly starting to gain traction in Japan in recent times. Maybe it won't be a "big-name Japanese RPG" that sways the Japanese to the Xbox One, but Titanfall.

Source: Xbox One Magazine

Read more at

http://www.escapistmagazine.com/news/view/130104-Titanfall-Devs-Surprised-At-Japans-Positive-Reaction-to-its-Game

#2 Edited by silversix_ (13871 posts) -

Why? It has mechs... Japan fap to mechs.

#3 Posted by OreoMilkshake (12718 posts) -

The 20 Japanese Xbone owners will be thrilled.

#4 Edited by Sweenix (5395 posts) -

The 21 Japanese Xbone owners will be thrilled.

#5 Posted by clyde46 (43918 posts) -

Thats Mecha for Japan. Stuff like NGE and Gundam. Over here, we seen mechs like the ones in my sig.

#6 Posted by Opus_Rea-333 (917 posts) -

please guys dont show me Titanfall, it makes the entire library of PS4 looks boring just stop the pain.

#7 Posted by foxhound_fox (87318 posts) -

Why? It has mechs.

#8 Posted by Vatusus (4332 posts) -

please guys dont show me Titanfall, it makes the entire library of PS4 looks boring just stop the pain.

I hope thats a really bad joke...

#9 Posted by MrXboxOne (742 posts) -

Titanfall is going to dominate! even the japs are having buyers remorse over the PS4!

#10 Posted by silversix_ (13871 posts) -

@Vatusus said:

@Opus_Rea-333 said:

please guys dont show me Titanfall, it makes the entire library of PS4 looks boring just stop the pain.

I hope thats a really bad joke...

its not, lems brains aren't working properly since ps4's launch. A cod clone with mechs running IN SEVEN TWENTY P with an engine from 04 that supports only 12-14players makes something like BF4 which is already released boring? LOL

#11 Posted by blangenakker (2157 posts) -

well duh, Japan loves mechs

#12 Posted by Lulu_Lulu (9634 posts) -

Oh Yeah, Hot Mech Porn !

So whatever happened to Lost Planet 3 anyway? :p

#13 Posted by JohnF111 (14046 posts) -

I'm not sure if this is a PR thing "Oh wow even Japan loves us!!!" or they were pretty ill informed of Japans gaming culture being huge on mech-type games.

#14 Posted by XBOunity (2981 posts) -
#16 Edited by 23Jarek23 (2617 posts) -

@silversix_ said:

Why? It has mechs... Japan fap to mechs.

This. Too bad it means nothing for respawn unless those interested have a good enough PC, you know they won't be buying up X1's just to play titanfall.

#17 Edited by aroxx_ab (9204 posts) -

People in Japan loves everything with robots/mechs

#18 Edited by silversix_ (13871 posts) -

@silversix_ said:

Why? It has mechs... Japan fap to mechs.

This. Too bad it means nothing for respawn unless those interested have a good enough PC, you know they won't be buying up X1's just to play titanfall.

I don't think they even know what's pc gaming

#19 Posted by superbuuman (2586 posts) -

@aroxx_ab said:

People in Japan loves everything with robots/mechs

Yup, they must be really ignorant to not know that. :P

#20 Edited by Joedgabe (5091 posts) -

Japan has a fetish for robots, humanoid animals ( furry's ) and tentacles.

#21 Edited by bbkkristian (14886 posts) -

Japan gets on mechs like Westerners get on guns and blood.

#22 Posted by Joedgabe (5091 posts) -

Japan gets on mechs like Westerners get on guns and blood.

and boobs, don't forget the boobs.

#23 Posted by bbkkristian (14886 posts) -
#24 Edited by seanmcloughlin (38194 posts) -

Why? It has mechs.

Yeah, not surprising at all.

#25 Edited by Boddicker (2378 posts) -

@Sweenix said:

The 21 Japanese Xbone owners will be thrilled.

You live in Japan?

#26 Posted by Zelda187 (663 posts) -

Something tells me that most Japs who are gamers (which is damn near all of them) already have a good enough PC to run Titanfail.

After all, aren't these the most tech savvy people of the planet?

#27 Posted by Joedgabe (5091 posts) -

@Zelda187 said:

Something tells me that most Japs who are gamers (which is damn near all of them) already have a good enough PC to run Titanfail.

After all, aren't these the most tech savvy people of the planet?

I don't think PC gaming is very popular in Japan.... you got the wrong country i think.. i know it's the #1 gamers choice in south korea though.

#28 Posted by -Unreal- (24527 posts) -

Put some generic anime decals of scantily dressed pre-pubescent kids on the mechs and they'll be all over it. It's a recurring theme in JRPGs.

#29 Posted by Lulu_Lulu (9634 posts) -

@ -Unreal-

Its theres nothing wrong with that, its the gameplay thats the reall problem

#30 Posted by nervmeister (15170 posts) -

@ -Unreal-

Its theres nothing wrong with that, its the gameplay thats the reall problem

I'm not seeing the problem with the gameplay. Rather, dare I say it actually looks fun.

#31 Posted by Lulu_Lulu (9634 posts) -

@ nervmeister

It never evolves every time they try to improve the gameplay of any JRPG fans act like their baby is being stolen from them. They just want it to be longer and more complicated.

#32 Posted by k2theswiss (16598 posts) -

could told you that... 90% anime i watch has mechs

but When is the x1 planned to release in japan lol

#33 Posted by Fishsticklover (247 posts) -

could told you that... 90% anime i watch has mechs

but When is the x1 planned to release in japan lol

They aren't going to play the game on the X1, you know that right?

#34 Posted by rjdofu (9170 posts) -

@Vatusus said:

@Opus_Rea-333 said:

please guys dont show me Titanfall, it makes the entire library of PS4 looks boring just stop the pain.

I hope thats a really bad joke...

its not, lems brains aren't working properly since ps4's launch. A cod clone with mechs running IN SEVEN TWENTY P with an engine from 04 that supports only 12-14players makes something like BF4 which is already released boring? LOL

And apparently they forgot that people don't need to own an X1 to play the damn game, lol.

#35 Posted by Gaming-Planet (13861 posts) -

Someone needs to make a "how to build a pc guide" Japanese version on youtube, dedicated to Titanfall and Japanese fans.

It'll be all kawaii and shit.

#36 Posted by nexus303 (204 posts) -

@Vatusus said:

@Opus_Rea-333 said:

please guys dont show me Titanfall, it makes the entire library of PS4 looks boring just stop the pain.

I hope thats a really bad joke...

its not, lems brains aren't working properly since ps4's launch. A cod clone with mechs running IN SEVEN TWENTY P with an engine from 04 that supports only 12-14players makes something like BF4 which is already released boring? LOL

And yet still better than anything I've seen on the PS4, it must be hard to be a PS fan these days. Each to their own though, Sony first party has always catered to a certain breed of gamer.

#37 Posted by LJS9502_basic (149958 posts) -

Really? They are surprised a game with mechs would garner attention in Japan? How stupid are they?

#38 Posted by Vatusus (4332 posts) -

@nexus303 said:

@silversix_ said:

@Vatusus said:

@Opus_Rea-333 said:

please guys dont show me Titanfall, it makes the entire library of PS4 looks boring just stop the pain.

I hope thats a really bad joke...

its not, lems brains aren't working properly since ps4's launch. A cod clone with mechs running IN SEVEN TWENTY P with an engine from 04 that supports only 12-14players makes something like BF4 which is already released boring? LOL

And yet still better than anything I've seen on the PS4, it must be hard to be a PS fan these days. Each to their own though, Sony first party has always catered to a certain breed of gamer.

Cool opinion you got there bra. For me TitanFall looks as generic as they come. No more than CoD with mechs. Gosh, I hope this game flops HARD. It'll be a full day on SW

#39 Posted by KratosYOLOSwag (312 posts) -

Theyll get it when it comes to PS4. This is even more reason for EA to bring it to PS4. Either its sequel or Titanfall with something else in its name and more content.

#40 Edited by tormentos (16720 posts) -

A game with giant robots excite Japanese more news at 10..

They love mech games,Gundan and many others are loved there,+ basically any series that was worth seeing in cartoon about robots was make by the Japanese including Mazinger z and even Voltron.

#41 Posted by Lulu_Lulu (9634 posts) -

This thread is getting abit Racy.

#42 Edited by ReadingRainbow4 (13024 posts) -

I'd prefer a japanese version with Gundams and huge boobs honestly.

Get on it Bamco.

#43 Edited by PC_Otter (1623 posts) -

@Joedgabe: I would agree in general, but there are plenty of hardcore Japanese PC gamers. I remember for a while the top Battlefield 2 player was a Japanese guy.

FPSs are obviously picking up traction in the Japanese market, especially with certain shooter attributes being put into games like MGS and Lost Planet. Even if the Japanese don't take to the Xbox One, they can always get Titanfall on PC.