@Sagemode87
If MS wants to capture the attention of gamers again they're going to need to be leaders again like they were last gen.
MS did a lot last gen to earn recognition for itself. They didn't do anything entirely original, but as far as consoles go they set the pace for enhancing console standards with built in HDDs, built in wireless control functionality, first HD console, beefed up console hardware helped bridge gap between console and PC development, streamlined online functionality, friends lists, party chat, demos, videos, apps like Netflix and Hulu, online stores, indie games, selling premium and arcade titles. Sony really only played catch up. But with the current next gen of gaming there really wasn't any new territory to explore. So, if MS wants to regain attention they're going to have to be bold in capturing peoples attentions. Especially since they dropped the ball on the hardware end.
First and biggest thing they can do is curtail any worries gamers have over rising gaming costs by announcing they'll be enforcing a $50 cap on game prices, that would send shockwaves across the gaming community. Furthermore, if they were to co-announce a $10 discount to digital premium titles off their MSRP, so new games go for $40 digitally, that could be huge. This would not only work in favor of supporting their platform, but it'd also go real far in supporting consumer confidence digital retail, as well as curtailing the used game industry which has been hammering developers and publishers.
They could take further steps to support gamers from their end, people still don't like paying for online, so MS can also work in favor of helping gamers out on that end while helping themselves. A console's success is often times measured by its software attach rates, so to help that out a great deal each game released for the XBO should come with a redeem code that allows for three-months of Xbox Live Gold membership. In order to keep their membership up without paying for it directly. Gamers would have to buy 4 games a year, and say at least a 5 year life cycle for the XBO, that's 20 games to stay current on their XBLG subscriptions. If gamers stuck to buying games to stay current on XBLG then attach rates could be double what they are now, which between Xbox 360 and PS3 is roughly 10 games per console.
These are two things I think MS could really do to help themselves out of an unfortunate but selft induced lull in garnering next gen gaming market share.
The upside of them doing so is eventually Sony and Nintendo will also follow suit and maybe try to out-compete from their end along similar grounds, which frankly is what the industry needs. And again it'd really help MS to be the first one to go this route.
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