Yeah, why buy game exclusivity when you can just buy a developer outright....
A lot of Sony's internal studios are made up from developers they bought when they launched the original Playstation. So they need to get off their high horse.
From reading the article and seeing it all in context, he was just answering a question about their stance on securing triple A exclusives, and the interviewer mentioned the MS TR deal. He even acknowledges the studios Sony have acquired in the past as a key part of answering the question, which wasn't answered in any arrogant or smug way.
It was quite impressive to hear the number of PS4 exclusives, whether that's timed or not, the majority of which were smaller indie titles. Obviously one of the big stories this week was the announcement from your competitor regarding Rise Of The Tomb Raider. What's Sony's stance on securing triple-A exclusives going forward?
"Well, you know, we've got a very large and very powerful network of studios on our own, all of whom are working on games that will be fully exclusive to PlayStation, and we feel that this on top of partnering with third parties where it makes sense. I think the partnership we have with Activision on Destiny is a good example of where it makes really good sense for them, it makes good sense for us and it benefits our consumers - when you complement those two things we think that gives us a pretty complete position in the market.
So do we feel the need to go out and buy outright exclusivity? Probably not. You saw last night [at Sony's press conference] that before the media briefing we showed updated videos of games that we had revealed at E3. That's because we wanted to keep the show itself full of new, fresh things. We think that gave us a good, strong, convincing portfolio of exclusive stuff and we're happy with that."
Hell, he didn't even straight up say "No! We don't need to do that", but "Probably not". Ooooh, shots fired! lol