Because this is how much Sony actually gives a fuck about Vita! Their biggest release for the system in ages (putting aside the fact that the Vita's biggest release in ages is a poorly done port of a two year old game), and the Vice President of their games division doesn't even know that it's out.
Michael Denny, vice president of Sony Worldwide Studios Europe, met with us at Gamescom and during our interview we discussed PlayStation Vita, the handheld console that got hardly any love during Sony's press event.
"For us Vita's still the best handheld dedicated gaming device out there. If you want quality handheld gaming, the Vita's for you, and there's a large array of content already out there for it, and more digital content that's coming. I mean Borderlands 2 is still to come to the platform..."
We didn't want to be the ones to break it to him that the game is already out, so we let him continue.
Someone then pointed this out to Yoshida. It must have been an egg on face moment for him:
Soon, I'll be at a point where Sony's continued transgressions against Vita will fail to have any effect on me. Soon.