Sony's Strategy to Bring in New Gamers

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#1 Posted by Gue1 (10008 posts) -

gonna try to make it short since I know you guys don't read much... The strategy is to make movies out of all their franchises to make non-gamers and gamers that have not played any of their exclusives interested.

Sly Cooper, Ratchet & Clank and Uncharted might not be as popular as Mario or Halo right now but after these films come out I'm pretty sure that both franchises will grow exponentially.

Isn't this strategy pure genius? Instead of wasting half a billion dollars like M$ does in marketing Sony will use that money to deliver their IP's to a media where they will live forever.

I know this is blog material and some bitter mod will lock the topic in a few minutes but I believe this is something worth discussing because Sony went from total failures at marketing to masters of the game. They will make money on those movies and then even more money from people wanting to try the games.

"Ratchet & Clank Future: A Crack in Time" is one of those criminally underrated Sony exclusive that sold only a million copies but a game of this quality deserves more just like the Sly Cooper series.

#2 Edited by StriateEnd (497 posts) -

Not a bad plan at all. But the films NEED excellent marketing first and foremost. Shove this down our fuking throats Sony! If it works it'll mean we get more games like Sly and Ratchet. Games that have budgets between an indie and a AAA game.

#3 Edited by bbkkristian (14953 posts) -

Eeerrrmmmmm Kay..... I dont think they'll do well in the box office though.

#4 Edited by seanmcloughlin (38216 posts) -

MS goes the TV route to increase revenue and recognition and everyone laughs at them

Sony goes to movies to do the same and it's "pure genius"?

Also the movies have to be good for it to work well, if the movies are shit then non gamers will see the game and think "isn't that from that shit movie?"

#5 Posted by TheEroica (13538 posts) -

@seanmcloughlin: Sean please stop pointing at that massive black spotted elephant in the room. :P

@gue1: I think the idea could work in theory... The more branding you can do the more interest a great franchise will garner... That said, all of these endeavors have to also be good! These companies have a hard enough time keeping their games high quality let alone pushing an agenda where movies and TV are stellar as well... It will be interesting to see if Sony and Microsoft attempts to branch their franchises in other mediums is good for the industry or makes it feel cheap and lame. I root for all games and platforms to be good so I'm rooting for them.

#6 Edited by mems_1224 (47147 posts) -

Isn't that the same shit you cows hate MS for?

#7 Edited by Joedgabe (5112 posts) -

I think the movie section at Sony Just doesn't have any good ideas of a movie so they're making video game movies rather than it being a strategy it seems more like trying to bring Gamers to watch their movies. I don't see how it would work backwards.

#8 Posted by Heil68 (44560 posts) -

Wow, SONY is on a ROLL guys. It's truly humbling to watch them capture the hearts and imagination for the world.

#9 Posted by charizard1605 (57726 posts) -

Yes, because movies based on video games has worked so well before.

#10 Posted by Gaming-Planet (14022 posts) -

I thought Nintendo was their strategy.

#11 Posted by kuu2 (7331 posts) -

Awesome strategy for Sony, make movies from game franchises.

That strategy has worked so well in the past. Mortal Kombat, Mario, Double Dragon, and the list goes on.

I hope that Sony does go through with this it will be great for the boards.

#12 Edited by seanmcloughlin (38216 posts) -

@charizard1605 said:

Yes, because movies based on video games has worked so well before.

Hey now what about Doom.... oh wait. Resident ev..... crap. Silent hi.... SHIT!

#13 Posted by Draign (793 posts) -

The Need for Speed movie doesnt look half bad.

#14 Edited by RR360DD (11952 posts) -

"Instead of wasting half a billion dollars like M$ does in marketing Sony will use that money to deliver their IP's to a media where they will live forever."

....Except they have to spend money marketing these films or they'll fail. Fact.

Don't know why people have such an issue with marketing.

#15 Edited by always_explicit (2895 posts) -

Who exactly is going to watch these movies? Particularly the ones posted. I could see a Halo movie finding some commercial success but that is about all.

#16 Edited by finalfantasy94 (26505 posts) -

@bbkkristian said:

Eeerrrmmmmm Kay..... I dont think they'll do well in the box office though.

I dont know it could happen.Its CG cartoon kids tend to go nuts for that stuff.

#17 Posted by hamster3_3 (130 posts) -

I liked the Resident Evil films.

#18 Posted by R4gn4r0k (16612 posts) -

@draign said:

The Need for Speed movie doesnt look half bad.

Yeah, I thought so as well. I'm interested in the NFS and Ratchet and Clank movie. Must be one of the few times I'm interested in seeing a movie based on a game.

#19 Edited by pc-ps360 (3458 posts) -
  1. sony is smart. they gaining allot of gamers this gen since multiplats basically the best games since last gen and they have a more powerful system and multiplats run better on their system.
  2. they destroyed microsoft image, they attacked it so much even crappy developers like those from sniper series are taking shots at microsoft now. lol
  3. they kept playing this card. "ooooh we dont want nintendo to die it will affect the business". they r lying. just today i saw a booth that had mario 3d world and knack. there where many kids gathering around it all lost interest in mario since they kept dying and one guy didnt even know where to go, he was running circles in the first area of mario 3d world. but all kid looks interested and excited when playing knack. knack is a crappy game for non kid (its tr apparently an amazing game in kids eyes) gamers but all kid including my cousin where waiting turns to play knack and where more excited with it.

sony is after every1 the kids and the adult gamers, they keep mentioning that about wiiu's death so that it sticks with peoples minds and every1 ignores that this year is drought compared to wiiu. either way ps4 is a must own (but not now for me ill get it in 2015 when many games had come out to it) because it is the system that provides the best experience this gen for multiplats. xbox f'ed up (i dont think it will last 2 years i see xbone stock everywhere and no1 is asking for it) and wiiu is a console for exclusives only (as a fan of ninty exclusives it is a must own console for me and i love it the most).

#20 Posted by FoxbatAlpha (7155 posts) -

If this is strategy then cows are doomed. Very doomed.

#21 Edited by Nengo_Flow (9766 posts) -

Do not want.

Also... As much as love Uncharted.... please dont make a movie about it.

#22 Posted by killatwill15 (845 posts) -

@seanmcloughlin said:

MS goes the "TV route" to increase revenue and recognition and everyone laughs at them

Sony goes to movies to do the same and it's "pure genius"?

Also the movies have to be good for it to work well, if the movies are shit then non gamers will see the game and think "isn't that from that shit movie?"

tv is dying brah,

and death is funny

#23 Edited by Netret0120 (2159 posts) -

Spiderman 2 was a great movie game:-)

#24 Posted by PSP107 (11899 posts) -

@mems_1224 said:

Isn't that the same shit you cows hate MS for?